{"id":830,"date":"2015-05-11T21:50:33","date_gmt":"2015-05-11T19:50:33","guid":{"rendered":"http:\/\/markahikayecisi.com\/?p=830"},"modified":"2015-05-13T10:15:07","modified_gmt":"2015-05-13T08:15:07","slug":"chloe-reklam-kizlarini-sokaktan-secti","status":"publish","type":"post","link":"https:\/\/markahikayecisi.com\/?p=830","title":{"rendered":"Chlo\u00e9 Reklam K\u0131zlar\u0131n\u0131 Sokaktan Se\u00e7ti!"},"content":{"rendered":"<p>Chlo\u00e9\u2019nin alt markas\u0131 See by Chlo\u00e9, Clare Waight Keller\u2019in kreatif direkt\u00f6rl\u00fc\u011f\u00fcnde olu\u015fturdu\u011fu 2015-2016 sonbahar\/k\u0131\u015f kreasyonunun tan\u0131t\u0131m\u0131 i\u00e7in farkl\u0131 bir reklam kampanyas\u0131na imza att\u0131. Reklam oyuncular\u0131 i\u00e7in casting, profesyonel olarak mankenlik yapmayan ki\u015filerden yap\u0131ld\u0131. Yani reklamda \u2018s\u0131radan\u2019 bayanlar oynad\u0131.<\/p>\n<p>Se\u00e7ilen 20 bayan da, markay\u0131 \u00e7ok seven ve g\u00fcnl\u00fck stillerinde Chlo\u00e9\u2019ye yer vermekten zevk alan ki\u015filer. Reklamda her biri kendi \u2018See by Chlo\u00e9\u2019 yans\u0131mas\u0131n\u0131 ekrana ta\u015f\u0131m\u0131\u015f. A\u015fa\u011f\u0131da reklam\u0131 izleyebilirsiniz.<\/p>\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe title=\"YouTube video player\" class=\"embed-responsive-item youtube-player\" src=\"https:\/\/www.youtube.com\/embed\/EqWmtQ-r910?wmode=opaque\"><\/iframe><\/div><!-- .video-wrap (end) -->\n<p>Ekran kar\u015f\u0131s\u0131nda herkesin kendi ki\u015fili\u011fini tan\u0131mlamas\u0131n\u0131 \u00e7ok sempatik buldum. Bu, yap\u0131lan \u00e7al\u0131\u015fmay\u0131 olduk\u00e7a &#8216;s\u0131cak&#8217; k\u0131l\u0131yor. \u0130zleyici Chlo\u00e9\u2019nin farkl\u0131 kimliklere nas\u0131l b\u00fcr\u00fcnd\u00fc\u011f\u00fcn\u00fc, farkl\u0131 stillere nas\u0131l adapte oldu\u011funu hayal edebiliyor. B\u00f6ylece Chlo\u00e9, kendini farkl\u0131 kimliklerin t\u00fcm\u00fcne hitap eden bir marka olarak konumluyor. Ancak burada benim alt\u0131n\u0131 \u00e7izmek istedi\u011fim esas nokta, g\u00fcn\u00fcm\u00fcz\u00fcn en ba\u015far\u0131l\u0131 moda markalar\u0131ndan biri olan Chlo\u00e9\u2019nin neden bu ad\u0131m\u0131 att\u0131\u011f\u0131.<\/p>\n<p><a href=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/05\/curious-sbc.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-832\" src=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/05\/curious-sbc-683x1024.jpg\" alt=\"curious-sbc\" width=\"300\" height=\"450\" srcset=\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/05\/curious-sbc-683x1024.jpg 683w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/05\/curious-sbc-200x300.jpg 200w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/05\/curious-sbc-490x735.jpg 490w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/05\/curious-sbc-287x430.jpg 287w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/05\/curious-sbc.jpg 700w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Art\u0131k m\u00fc\u015fteri moda evleri i\u00e7in \u2018\u00f6nemli\u2019 olman\u0131n \u00e7ok daha \u00f6tesinde. M\u00fc\u015fteri bizzat oyunun i\u00e7inde&#8230; Hatta oyunun en \u00f6nemli par\u00e7as\u0131. <a href=\"http:\/\/markahikayecisi.com\/longchampin-ikonik-cantasini-yeniden-tasarlayin\/\">Bir \u00f6nceki makalemde<\/a>, g\u00fcn\u00fcm\u00fczde m\u00fc\u015fterinin sosyal medya sayesinde aktif olarak pazarlama rol\u00fcn\u00fc nas\u0131l \u00fcstlendi\u011fine de\u011finmi\u015ftim. Hatta ki\u015fiselle\u015ftirme projeleri ile m\u00fc\u015fterinin zaman zaman \u2018tasar\u0131mc\u0131\u2019 koltu\u011funa oturdu\u011fundan bahsetmi\u015ftim. \u0130\u015fte See by Chlo\u00e9\u2019nin y\u00fcr\u00fctt\u00fc\u011f\u00fc reklam kampanyas\u0131 da bu trendin bir uzant\u0131s\u0131. Burada markay\u0131 seven ki\u015filer, markan\u0131n ileti\u015fimi i\u00e7in bizzat g\u00f6n\u00fcll\u00fc oluyor. \u00c7ok be\u011fendi\u011fim bir markan\u0131n reklam\u0131nda oynamay\u0131 ben de havalara u\u00e7arak kabul ederdim! Ya siz? Kazan\u0131lacak paray\u0131 bir yana ay\u0131r\u0131yorum. Ben sevdi\u011fim, beni tan\u0131mlad\u0131\u011f\u0131na inand\u0131\u011f\u0131m markaya katk\u0131 yapaca\u011f\u0131m i\u00e7in b\u00f6yle bir projeye ko\u015fa ko\u015fa kat\u0131l\u0131rd\u0131m.<\/p>\n<p>\u00dcstelik, oyuncular\u0131 halk\u0131n aras\u0131ndan se\u00e7menin reklama \u00e7ok daha samimi bir hava verdi\u011fini d\u00fc\u015f\u00fcn\u00fcyorum. Bu da, m\u00fc\u015fterinin kendini markayla daha fazla \u00f6zde\u015fle\u015ftirmesine imkan veriyor. Samimi duru\u015f, markaya duyulan sevgiyi artt\u0131r\u0131yor. B\u00f6ylece onu binlerce rakibi aras\u0131ndan s\u0131y\u0131rmaya yard\u0131mc\u0131 oluyor.<a href=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/05\/sbc-curious.jpg\"><img decoding=\"async\" class=\"alignright wp-image-833\" src=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/05\/sbc-curious-200x300.jpg\" alt=\"sbc-curious\" width=\"300\" height=\"450\" srcset=\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/05\/sbc-curious-200x300.jpg 200w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/05\/sbc-curious-683x1024.jpg 683w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/05\/sbc-curious-490x735.jpg 490w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/05\/sbc-curious-287x430.jpg 287w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/05\/sbc-curious.jpg 700w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Bence l\u00fcks t\u00fcketim markalar\u0131nca kullan\u0131lan \u2018\u00fcnl\u00fc\u2019 marka el\u00e7ilerinin bir \u00e7o\u011fu, birtak\u0131m \u015f\u00fcpheleri beraberinde s\u00fcr\u00fckleyerek t\u00fcketicinin akl\u0131na yerle\u015fiyor. \u201cGer\u00e7ekten k\u0131r\u0131\u015f\u0131kl\u0131klar\u0131 i\u00e7in tercih etti\u011fi marka bu mudur?\u201d, \u201cG\u00fcnl\u00fck hayat\u0131nda da bu saati mi tak\u0131yordur?\u201d, \u201cEn sevdi\u011fi \u00e7anta ger\u00e7ekten bu mudur?\u201d gibi&#8230; Reklamda markay\u0131 ger\u00e7ekten seven, \u2018s\u0131radan\u2019 ki\u015fileri kullanman\u0131n bu \u015f\u00fcphelerin \u00f6n\u00fcne ge\u00e7ti\u011fini d\u00fc\u015f\u00fcn\u00fcyorum. Bu da, reklam\u0131 \u00e7ok daha inand\u0131r\u0131c\u0131 k\u0131l\u0131yor.<\/p>\n<p>\u00d6n\u00fcm\u00fczdeki d\u00f6nemlerde daha bir\u00e7ok marka, Chlo\u00e9\u2019nin \u00e7izdi\u011fi bu yoldan ilerleyecektir. Sosyal medya kullan\u0131m\u0131na kalbimizi bu denli kapt\u0131rm\u0131\u015fken, ke\u015fke T\u00fcrkiye\u2019de de benzer pazarlama hamleleri ger\u00e7ekle\u015fse. Yarg\u0131c\u0131 mesela reklam kampanyas\u0131 i\u00e7in oyuncular\u0131n\u0131 bu \u015fekilde se\u00e7se&#8230; Ya da Hoti\u00e7&#8230; G\u00fczel olmaz m\u0131?<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chlo\u00e9\u2019nin alt markas\u0131 See by Chlo\u00e9, Clare Waight Keller\u2019in kreatif direkt\u00f6rl\u00fc\u011f\u00fcnde olu\u015fturdu\u011fu 2015-2016 sonbahar\/k\u0131\u015f kreasyonunun tan\u0131t\u0131m\u0131&#8230;<\/p>","protected":false},"author":1,"featured_media":831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[4,168],"tags":[297,407,409,19,8,295,408,9,410],"location":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chlo\u00e9 Reklam K\u0131zlar\u0131n\u0131 Sokaktan Se\u00e7ti! - MarkaHikayecisi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markahikayecisi.com\/?p=830\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chlo\u00e9 Reklam K\u0131zlar\u0131n\u0131 Sokaktan Se\u00e7ti! 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