{"id":760,"date":"2015-04-15T14:29:50","date_gmt":"2015-04-15T12:29:50","guid":{"rendered":"http:\/\/markahikayecisi.com\/?p=760"},"modified":"2015-04-15T14:29:50","modified_gmt":"2015-04-15T12:29:50","slug":"marka-isbirliklerinin-sirri-ne","status":"publish","type":"post","link":"https:\/\/markahikayecisi.com\/?p=760","title":{"rendered":"Marka \u0130\u015fbirliklerinin S\u0131rr\u0131 Ne?"},"content":{"rendered":"<p>Her \u015fey 2004 senesinin Kas\u0131m ay\u0131nda Karl Lagerfeld\u2019in H&amp;M i\u00e7in haz\u0131rlad\u0131\u011f\u0131 koleksiyonla ba\u015flad\u0131. Lagerfeld\u2019in tasarlad\u0131klar\u0131, 12 Kas\u0131m\u2019da ma\u011fazalar\u0131n kap\u0131s\u0131 a\u00e7\u0131ld\u0131ktan sadece dakikalar sonra t\u00fckendi\u011finde, moda d\u00fcnyas\u0131 yepyeni bir pazarlama y\u00f6ntemi ile tan\u0131\u015fm\u0131\u015ft\u0131. Ve d\u00fcnyaca \u00fcnl\u00fc tasar\u0131mc\u0131lar\u0131n daha \u2018ula\u015f\u0131labilir\u2019 markalar i\u00e7in haz\u0131rlad\u0131\u011f\u0131 kaps\u00fcl koleksiyonlar, o tarihten beri bir\u00e7ok firman\u0131n pazarlama takvimine s\u0131zd\u0131. \u00d6yle ki, \u00f6rne\u011fin H&amp;M\u2019in o sene kiminle i\u015f birli\u011fine oturaca\u011f\u0131 moda d\u00fcnyas\u0131n\u0131n en \u00e7ok merak etti\u011fi konulardan biri haline geldi. <a href=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/\u00f6zg\u00fcrmasur-batik.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright size-medium wp-image-762\" src=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/\u00f6zg\u00fcrmasur-batik-300x300.jpg\" alt=\"\u00f6zg\u00fcrmasur-batik\" width=\"300\" height=\"300\" srcset=\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/\u00f6zg\u00fcrmasur-batik-300x300.jpg 300w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/\u00f6zg\u00fcrmasur-batik-150x150.jpg 150w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/\u00f6zg\u00fcrmasur-batik-735x735.jpg 735w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/\u00f6zg\u00fcrmasur-batik-430x430.jpg 430w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/\u00f6zg\u00fcrmasur-batik-80x80.jpg 80w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/\u00f6zg\u00fcrmasur-batik.jpg 960w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>T\u00fcrk giyim firmalar\u0131 da d\u00f6nem d\u00f6nem bu trendi uygulamaya ald\u0131lar. T\u00fcrk tasar\u0131mc\u0131lar kaps\u00fcl koleksiyonlar haz\u0131rlamak \u00fczere markalara davet edildi. Elif C\u0131\u011f\u0131zo\u011flu\u2019nun Fabrika, Cengiz Abazo\u011flu\u2019nun ADL, \u00d6zg\u00fcr Masur\u2019un Batik i\u00e7in tasarlamas\u0131 gibi&#8230; Bu sene ilkbahar\/yaz sezonunda ise, T\u00fcrk giyim sekt\u00f6r\u00fcn\u00fcn amiral gemilerinden arka arkaya i\u015fbirli\u011fi haberleri geldi.<\/p>\n<p><span style=\"text-decoration: underline;\">\u0130pekyol, Koton ve Mudo\u2019nun \u0130\u015fbirlikleri<\/span><\/p>\n<p>Ge\u00e7ti\u011fimiz haftalarda \u0130pekyol, Zeynep Tosun ile i\u015fbirli\u011fini tan\u0131tan bir defile d\u00fczenledi. 40 par\u00e7adan olu\u015fan \u2018Couture\u2019 koleksiyonu bu ay i\u00e7inde \u0130pekyol ma\u011fazalar\u0131nda sat\u0131\u015fa sunuluyor. Koleksiyonun, \u0130pekyol\u2019un feminen karakterinin alt\u0131n\u0131 \u00e7izen vurgular i\u00e7ermesi \u00e7ok ho\u015fuma gitti. En \u00e7ok da ajur detayl\u0131 elbiselerini be\u011fendim.<a href=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/podyumda-ipekyol-ztosun.png\"><img decoding=\"async\" class=\"aligncenter wp-image-764 size-medium\" src=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/podyumda-ipekyol-ztosun-300x300.png\" alt=\"podyumda-ipekyol-ztosun\" width=\"300\" height=\"300\" srcset=\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/podyumda-ipekyol-ztosun-300x300.png 300w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/podyumda-ipekyol-ztosun-150x150.png 150w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/podyumda-ipekyol-ztosun-431x430.png 431w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/podyumda-ipekyol-ztosun-80x80.png 80w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/podyumda-ipekyol-ztosun.png 613w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Benzer \u015fekilde, Koton Dilek Hanif ile yapt\u0131\u011f\u0131 ortak \u00e7al\u0131\u015fmay\u0131 ge\u00e7ti\u011fimiz g\u00fcnlerde moda severlerin be\u011fenisine sundu. \u2018Partywear\u2019 ismi verilen koleksiyon, 21 par\u00e7adan olu\u015fuyor. Koleksiyon yine bu ay, yurti\u00e7i ve yurtd\u0131\u015f\u0131ndaki belirli Koton ma\u011fazalar\u0131nda sat\u0131\u015fa \u00e7\u0131kacak. Bu kaps\u00fcl koleksiyon i\u00e7in yap\u0131lan reklam \u00e7ekimlerinde harika bir i\u015f \u00e7\u0131kart\u0131ld\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. Dilek Hanif\u2019in \u2018couture\u2019 tarz\u0131 reklama da elbiselere de \u00e7ok net yans\u0131m\u0131\u015f.<a href=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/dilekhanifkoton1.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-765 size-medium\" src=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/dilekhanifkoton1-300x200.jpg\" alt=\"dilekhanifkoton1\" width=\"300\" height=\"200\" srcset=\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/dilekhanifkoton1-300x200.jpg 300w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/dilekhanifkoton1-573x382.jpg 573w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/dilekhanifkoton1.jpg 978w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Bir di\u011fer i\u015fbirli\u011fi de Mudo ve Maid in Love\u2019\u0131n bir araya gelmesi. Hande \u00c7okrak\u2019\u0131n Mudo haz\u0131rlad\u0131\u011f\u0131 \u00f6zel koleksiyon 80\u2019lerin e\u011flenceli tarz\u0131n\u0131 yans\u0131t\u0131yor. \u0130\u00e7inden enerji f\u0131\u015fk\u0131ran 34 par\u00e7al\u0131k koleksiyon \u2018High5\u2019 ismi ile Mudo\u2019nun se\u00e7ili ma\u011fazalar\u0131nda yerini ald\u0131 bile.<a href=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/maidinlove-mudo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-766\" src=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/maidinlove-mudo-300x200.jpg\" alt=\"maidinlove-mudo\" width=\"300\" height=\"200\" srcset=\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/maidinlove-mudo-300x200.jpg 300w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/maidinlove-mudo-573x382.jpg 573w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/maidinlove-mudo.jpg 720w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Ben markalar aras\u0131 yap\u0131lan i\u015f birliklerini oldum olas\u0131 seviyorum. Zeki, yarat\u0131c\u0131, heyecan verici, \u00f6zenle d\u00fc\u015f\u00fcn\u00fcl\u00fcp detayland\u0131r\u0131lm\u0131\u015f par\u00e7alar ortaya \u00e7\u0131k\u0131yor. Ma\u011fazalarda devinim art\u0131yor. Bu i\u015fbirliklerinin de sat\u0131\u015fa yans\u0131mas\u0131n\u0131 nisan sonu itibari ile hep birlikte g\u00f6rece\u011fiz. \u00d6zellikle \u0130pekyol ile Koton\u2019un mezuniyet ve d\u00fc\u011f\u00fcn sezonu a\u00e7\u0131lmadan hemen \u00f6nce lanse etti\u011fi bu koleksiyonlarla \u00e7ok iyi geri d\u00f6n\u00fc\u015fler alaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. Ancak benim esas odaklanmak istedi\u011fim, bu i\u015fbirliklerinin marka ve tasar\u0131mc\u0131ya neler katt\u0131\u011f\u0131. Bu tip i\u015fbirliklerinin neden moda d\u00fcnyas\u0131nda ard\u0131 arkas\u0131 kesilmez bir furyaya d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fc&#8230;<\/p>\n<p><span style=\"text-decoration: underline;\">\u0130\u015fbirlikleri \u0130ki Tarafa Da Fayda Sa\u011fl\u0131yor<\/span><\/p>\n<p>Her \u015feyden \u00f6nce, her iki taraf da <strong>1+1<\/strong><strong>&gt;2<\/strong> mant\u0131\u011f\u0131 ile yola \u00e7\u0131k\u0131yor. \u00c7\u00fcnk\u00fc beraber olu\u015fturduklar\u0131 d\u00f6nemsel pazarlama, PR ve sat\u0131\u015f etkisi tek tek ba\u015fard\u0131klar\u0131n\u0131n ilerisinde. G\u00fc\u00e7ler birle\u015fince, markalar birbirlerinin \u2018eksik\u2019 olan noktalar\u0131n\u0131 dolduruyorlar. B\u00f6ylece her iki taraf i\u015fbirli\u011finden kendine \u00f6zel bir fayda sa\u011flam\u0131\u015f da oluyor. Yani bu bir Kazan-Kazan ili\u015fkisi.<\/p>\n<p><strong><a href=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/dilek-hanif-koton.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-767\" src=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/dilek-hanif-koton-300x168.jpeg\" alt=\"dilek-hanif-koton\" width=\"300\" height=\"168\" srcset=\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/dilek-hanif-koton-300x168.jpeg 300w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/dilek-hanif-koton-573x321.jpeg 573w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/dilek-hanif-koton.jpeg 606w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Tasar\u0131mc\u0131n\u0131n bu i\u015fbirli\u011fine soyunmas\u0131n\u0131n ard\u0131ndaki en b\u00fcy\u00fck sebep, elbet ki daha geni\u015f kitlelere ula\u015fabilmek<\/strong>. Dilek Hanif Koton ile i\u015fbirli\u011fini tan\u0131tt\u0131\u011f\u0131 davette bahsetti\u011fim sebebi kendi c\u00fcmleleriyle \u015f\u00f6yle aktard\u0131, \u201cKoton ile yapt\u0131\u011f\u0131m\u0131z i\u015fbirli\u011fi sayesinde art\u0131k daha fazla kitleye dokunabilece\u011fim. Ula\u015f\u0131labilir fiyatlarla sat\u0131\u015fa sunulacak koleksiyonda en pahal\u0131 elbise 299 TL. Bu nedenle tasar\u0131mlar\u0131m art\u0131k daha fazla kad\u0131na ula\u015facak. Bundan dolay\u0131 \u00e7ok mutluyum ve bu mutlulu\u011fa Koton vesile oldu.\u201d Tasar\u0131mc\u0131 girdi\u011fi i\u015fbirli\u011fi sayesinde hem markas\u0131n\u0131 daha fazla ki\u015fiye ula\u015ft\u0131rma imkan\u0131 buluyor hem de tasar\u0131mlar\u0131 i\u015fbirlik\u00e7i markan\u0131n ad\u0131 alt\u0131nda t\u00fcketiciyle bulu\u015ftu\u011fu i\u00e7in kendi marka konumlamas\u0131n\u0131n zedelenmesini engellemi\u015f oluyor. Yani kendi fiyatlar\u0131ndan bir hayli a\u015fa\u011f\u0131da etiketlerle sat\u0131\u015fa sunulan \u201cDilek Hanif for Koton\u201d tasar\u0131mlar\u0131, \u2018Dilek Hanif\u2019 markas\u0131n\u0131n alg\u0131s\u0131 a\u015fa\u011f\u0131ya \u00e7ekmiyor. Dilek Hanif, \u00fcr\u00fcnlerini hayal eden bir bayana, markas\u0131na dokunma f\u0131rsat\u0131 sunuyor. Daha \u00f6nce Dilek Hanif markas\u0131yla tan\u0131\u015fmam\u0131\u015f ki\u015fileri ise hayran kitlesine ekleyebiliyor.<\/p>\n<p>\u0130\u015fe ev sahibi markan\u0131n penceresinden bakt\u0131\u011f\u0131mda ise, bu tip i\u015fbirliklerinin sat\u0131\u015f\u0131 tetikledi\u011fi kadar, <a href=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/zeynep-tosun.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-768\" src=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/zeynep-tosun-300x198.jpg\" alt=\"zeynep-tosun\" width=\"300\" height=\"198\" srcset=\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/zeynep-tosun-300x198.jpg 300w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/zeynep-tosun.jpg 1024w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/zeynep-tosun-980x647.jpg 980w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/zeynep-tosun-573x378.jpg 573w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>marka alg\u0131s\u0131na da pozitif katk\u0131 yapt\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. \u0130\u015fbirli\u011finde yer alma <strong>markan\u0131n vizyonunu geni\u015fletiyor<\/strong>. Burada kritik olan nokta ise, <strong>tasar\u0131mc\u0131 olarak m\u00fc\u015fterileri heyecanland\u0131racak bir ismi i\u00e7eriye davet etmek<\/strong>. \u00d6rne\u011fin, Zeynep Tosun isminin moday\u0131 takip eden gen\u00e7 kitleyi olduk\u00e7a tatmin edecek bir etki yaratt\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. Zeynep Tosun\u2019un elinden \u00e7\u0131km\u0131\u015f bir kaps\u00fcl koleksiyon sadece \u0130pekyol\u2019un imaj\u0131n\u0131 gen\u00e7le\u015ftirip markan\u0131n eksik oldu\u011fu \u2018haute couture\u2019 k\u0131sm\u0131na katk\u0131da bulunmuyor. Daha koleksiyon g\u00f6r\u00fcc\u00fcye \u00e7\u0131kmadan bile \u0130pekyol\u2019u sezonun \u2018it\u2019 markalar\u0131ndan biri mertebesine y\u00fckseltiyor. \u00c7\u00fcnk\u00fc <strong>pe\u015finden ko\u015fturulan modac\u0131lara ait, ula\u015f\u0131lmas\u0131 g\u00fc\u00e7 tasar\u0131mlar i\u015fbirlik\u00e7i markan\u0131n varl\u0131\u011f\u0131 sayesinde dar b\u00fct\u00e7eli moda severler ile bulu\u015fuyor<\/strong>.<\/p>\n<p><a href=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/maidinlove-mudo-tek.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-769\" src=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/maidinlove-mudo-tek-300x200.jpg\" alt=\"maidinlove-mudo-tek\" width=\"300\" height=\"200\" srcset=\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/maidinlove-mudo-tek-300x200.jpg 300w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/maidinlove-mudo-tek-573x382.jpg 573w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/maidinlove-mudo-tek.jpg 720w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\u0130ki taraf bir araya geldi\u011finde ortaya \u00e7\u0131kan sonucun ba\u015far\u0131l\u0131 olmas\u0131 i\u00e7in ise tek bir re\u00e7ete yok. Ama birka\u00e7 nokta s\u0131ralamak m\u00fcmk\u00fcn. \u00d6ncelikle <strong>iki markan\u0131n bir ortak paydada bulu\u015fuyor olmas\u0131 \u00f6nemli<\/strong>. Moda kavram\u0131n\u0131n \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131, tasar\u0131ma \u00f6nem veren veya l\u00fcks t\u00fcketim m\u00fc\u015fterisine konu\u015fan markalar olmak gibi&#8230; Sonra, <strong>s\u00f6z konusu tasar\u0131mc\u0131n\u0131n ev sahibi markay\u0131 \u00e7ok iyi \u00f6z\u00fcmsemi\u015f olmas\u0131 gerekli<\/strong>. \u00c7\u00fcnk\u00fc ortaya \u00e7\u0131kan koleksiyon, bir par\u00e7as\u0131 olaca\u011f\u0131 Koton, \u0130pekyol veya Mudo markalar\u0131n\u0131 yans\u0131tmal\u0131. \u0130\u015fbirlikleri, ev sahibi markalar\u0131n kimli\u011fine sad\u0131k kalarak tasar\u0131mc\u0131n\u0131n yarat\u0131c\u0131l\u0131\u011f\u0131yla yo\u011fruldu\u011fu zaman hedefi vuruyor. Di\u011fer \u00f6ne \u00e7\u0131kan noktalar ise yarat\u0131lan <strong>\u2018\u00f6zel\u2019 koleksiyonun \u2018belirli ma\u011fazalarda\u2019, \u2018belirli bir s\u00fcre i\u00e7in\u2019, \u2018k\u0131s\u0131tl\u0131 adetlerle\u2019 sat\u0131\u015fa sunulmas\u0131<\/strong>. Bu d\u00f6rtl\u00fc, m\u00fc\u015fteride \u201cYa ben alamadan biterse\u201d tela\u015f\u0131 yaratt\u0131\u011f\u0131 i\u00e7in sat\u0131\u015f\u0131 tetikliyor. Hatta bu sebeple, i\u015fbirlikleri ile olu\u015fan koleksiyonlar\u0131n lider ma\u011fazalar ile birlikte daha tenha ma\u011fazalara da yerle\u015ftirilmesi gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyorum. Koleksiyon bu ma\u011fazalara bir giri\u015f sebebi olu\u015fturacak ve m\u00fc\u015fteriye ayak al\u0131\u015fkanl\u0131\u011f\u0131 kazand\u0131rmak i\u00e7in g\u00fczel bir hamle olacakt\u0131r.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Her \u015fey 2004 senesinin Kas\u0131m ay\u0131nda Karl Lagerfeld\u2019in H&amp;M i\u00e7in haz\u0131rlad\u0131\u011f\u0131 koleksiyonla ba\u015flad\u0131. Lagerfeld\u2019in tasarlad\u0131klar\u0131, 12&#8230;<\/p>","protected":false},"author":1,"featured_media":761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[12,4,168],"tags":[165,89,387,114,199,187,389,10,383,19,68,386,8,385,384,388],"location":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marka \u0130\u015fbirliklerinin S\u0131rr\u0131 Ne? - MarkaHikayecisi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markahikayecisi.com\/?p=760\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marka \u0130\u015fbirliklerinin S\u0131rr\u0131 Ne? - MarkaHikayecisi\" \/>\n<meta property=\"og:description\" content=\"Her \u015fey 2004 senesinin Kas\u0131m ay\u0131nda Karl Lagerfeld\u2019in H&amp;M i\u00e7in haz\u0131rlad\u0131\u011f\u0131 koleksiyonla ba\u015flad\u0131. Lagerfeld\u2019in tasarlad\u0131klar\u0131, 12...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/markahikayecisi.com\/?p=760\" \/>\n<meta property=\"og:site_name\" content=\"MarkaHikayecisi\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-15T12:29:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/zeyneptosunipekyol-main.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"978\" \/>\n\t<meta property=\"og:image:height\" content=\"652\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Beg\u00fcm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beg\u00fcm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/markahikayecisi.com\/?p=760\",\"url\":\"https:\/\/markahikayecisi.com\/?p=760\",\"name\":\"Marka \u0130\u015fbirliklerinin S\u0131rr\u0131 Ne? - MarkaHikayecisi\",\"isPartOf\":{\"@id\":\"https:\/\/markahikayecisi.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/markahikayecisi.com\/?p=760#primaryimage\"},\"image\":{\"@id\":\"https:\/\/markahikayecisi.com\/?p=760#primaryimage\"},\"thumbnailUrl\":\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/zeyneptosunipekyol-main.jpg\",\"datePublished\":\"2015-04-15T12:29:50+00:00\",\"dateModified\":\"2015-04-15T12:29:50+00:00\",\"author\":{\"@id\":\"https:\/\/markahikayecisi.com\/#\/schema\/person\/462a36338612b6495090406d61b31cab\"},\"breadcrumb\":{\"@id\":\"https:\/\/markahikayecisi.com\/?p=760#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/markahikayecisi.com\/?p=760\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/markahikayecisi.com\/?p=760#primaryimage\",\"url\":\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/zeyneptosunipekyol-main.jpg\",\"contentUrl\":\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/zeyneptosunipekyol-main.jpg\",\"width\":978,\"height\":652},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/markahikayecisi.com\/?p=760#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Anasayfa\",\"item\":\"https:\/\/markahikayecisi.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marka \u0130\u015fbirliklerinin S\u0131rr\u0131 Ne?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/markahikayecisi.com\/#website\",\"url\":\"https:\/\/markahikayecisi.com\/\",\"name\":\"MarkaHikayecisi\",\"description\":\"Moda, Tasar\u0131m ve L\u00fcks T\u00fcketim Pazarlamas\u0131 \u00dczerine\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/markahikayecisi.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/markahikayecisi.com\/#\/schema\/person\/462a36338612b6495090406d61b31cab\",\"name\":\"Beg\u00fcm\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/markahikayecisi.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/markahikayecisi.com\/wp-content\/litespeed\/avatar\/911f07849d5c11022debbd4a4ae4949f.jpg?ver=1777576360\",\"contentUrl\":\"https:\/\/markahikayecisi.com\/wp-content\/litespeed\/avatar\/911f07849d5c11022debbd4a4ae4949f.jpg?ver=1777576360\",\"caption\":\"Beg\u00fcm\"},\"url\":\"https:\/\/markahikayecisi.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marka \u0130\u015fbirliklerinin S\u0131rr\u0131 Ne? - MarkaHikayecisi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/markahikayecisi.com\/?p=760","og_locale":"tr_TR","og_type":"article","og_title":"Marka \u0130\u015fbirliklerinin S\u0131rr\u0131 Ne? - MarkaHikayecisi","og_description":"Her \u015fey 2004 senesinin Kas\u0131m ay\u0131nda Karl Lagerfeld\u2019in H&amp;M i\u00e7in haz\u0131rlad\u0131\u011f\u0131 koleksiyonla ba\u015flad\u0131. Lagerfeld\u2019in tasarlad\u0131klar\u0131, 12...","og_url":"https:\/\/markahikayecisi.com\/?p=760","og_site_name":"MarkaHikayecisi","article_published_time":"2015-04-15T12:29:50+00:00","og_image":[{"width":978,"height":652,"url":"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/zeyneptosunipekyol-main.jpg","type":"image\/jpeg"}],"author":"Beg\u00fcm","twitter_card":"summary_large_image","twitter_misc":{"Yazan:":"Beg\u00fcm","Tahmini okuma s\u00fcresi":"6 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/markahikayecisi.com\/?p=760","url":"https:\/\/markahikayecisi.com\/?p=760","name":"Marka \u0130\u015fbirliklerinin S\u0131rr\u0131 Ne? - MarkaHikayecisi","isPartOf":{"@id":"https:\/\/markahikayecisi.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/markahikayecisi.com\/?p=760#primaryimage"},"image":{"@id":"https:\/\/markahikayecisi.com\/?p=760#primaryimage"},"thumbnailUrl":"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/zeyneptosunipekyol-main.jpg","datePublished":"2015-04-15T12:29:50+00:00","dateModified":"2015-04-15T12:29:50+00:00","author":{"@id":"https:\/\/markahikayecisi.com\/#\/schema\/person\/462a36338612b6495090406d61b31cab"},"breadcrumb":{"@id":"https:\/\/markahikayecisi.com\/?p=760#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/markahikayecisi.com\/?p=760"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/markahikayecisi.com\/?p=760#primaryimage","url":"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/zeyneptosunipekyol-main.jpg","contentUrl":"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/zeyneptosunipekyol-main.jpg","width":978,"height":652},{"@type":"BreadcrumbList","@id":"https:\/\/markahikayecisi.com\/?p=760#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Anasayfa","item":"https:\/\/markahikayecisi.com\/"},{"@type":"ListItem","position":2,"name":"Marka \u0130\u015fbirliklerinin S\u0131rr\u0131 Ne?"}]},{"@type":"WebSite","@id":"https:\/\/markahikayecisi.com\/#website","url":"https:\/\/markahikayecisi.com\/","name":"MarkaHikayecisi","description":"Moda, Tasar\u0131m ve L\u00fcks T\u00fcketim Pazarlamas\u0131 \u00dczerine","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/markahikayecisi.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Person","@id":"https:\/\/markahikayecisi.com\/#\/schema\/person\/462a36338612b6495090406d61b31cab","name":"Beg\u00fcm","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/markahikayecisi.com\/#\/schema\/person\/image\/","url":"https:\/\/markahikayecisi.com\/wp-content\/litespeed\/avatar\/911f07849d5c11022debbd4a4ae4949f.jpg?ver=1777576360","contentUrl":"https:\/\/markahikayecisi.com\/wp-content\/litespeed\/avatar\/911f07849d5c11022debbd4a4ae4949f.jpg?ver=1777576360","caption":"Beg\u00fcm"},"url":"https:\/\/markahikayecisi.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=\/wp\/v2\/posts\/760"}],"collection":[{"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=760"}],"version-history":[{"count":1,"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=\/wp\/v2\/posts\/760\/revisions"}],"predecessor-version":[{"id":770,"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=\/wp\/v2\/posts\/760\/revisions\/770"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=\/wp\/v2\/media\/761"}],"wp:attachment":[{"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=760"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=%2Fwp%2Fv2%2Flocation&post=760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}