{"id":723,"date":"2015-04-09T16:05:17","date_gmt":"2015-04-09T14:05:17","guid":{"rendered":"http:\/\/markahikayecisi.com\/?p=723"},"modified":"2015-04-10T11:03:16","modified_gmt":"2015-04-10T09:03:16","slug":"peki-sizin-stiliniz-hangi-dizi-karakteri-gibi","status":"publish","type":"post","link":"https:\/\/markahikayecisi.com\/?p=723","title":{"rendered":"Peki Sizin Stiliniz Hangi Dizi Karakteri Gibi?"},"content":{"rendered":"

Olivia Pope gibi g\u00f6r\u00fcnmek, Harvey Specter gibi giyinmek, Carrie Bradshaw gibi giydi\u011fini ta\u015f\u0131yabilmek…\"harvey-specter\"<\/a> Televizyon dizilerinin moday\u0131 etkiledi\u011fi ger\u00e7ek! Hayranl\u0131kla seyretti\u011fimiz karakterler ve diziye damgas\u0131n\u0131 vuran temalar, tasar\u0131mc\u0131lara ilham vermekle kalm\u0131yor, ayn\u0131 zamanda sokak modas\u0131n\u0131 da belirliyorlar. Ve asl\u0131na bakarsan\u0131z, olay\u0131n ba\u015flang\u0131c\u0131 \u201cSex and The City\u201d\u2019den bir hayli \u00f6ncesine dayan\u0131yor…<\/p>\n

Dizilerin Moda ile Bulu\u015fmas\u0131<\/span><\/p>\n

\"miami-vice-tv-series\"<\/a>80\u2019lere damgas\u0131n\u0131 vuran Miami Vice ger\u00e7ek hayattaki giyinme tarz\u0131n\u0131 \u015fekillendiren ilk dizi say\u0131labilir. Miami Vice \u00e7ekim s\u00fcresince Gianni Versace ve Hugo Boss gibi moda evlerinin dan\u0131\u015fmanl\u0131\u011f\u0131n\u0131 ald\u0131. Erkeklere tak\u0131m elbise ceketi i\u00e7ine t-shirt giydirmek de, ceketlerin kollar\u0131n\u0131n k\u0131vr\u0131lmas\u0131 da, erkek giyiminde pastel renkler kullan\u0131m\u0131 da hep Miami Vice\u2019\u0131n marifeti. O d\u00f6nem Kenneth Cole dizide kullan\u0131lan espadrillerden ilham alarak bir koleksiyon \u00fcretirken, Macy\u2019s de \u201cMiami Vice\u201d isimli b\u00f6l\u00fcm\u00fcn\u00fc gen\u00e7 erkeklerin be\u011fenisine sundu.<\/p>\n

Trend belirleyen di\u011fer bir \u00f6rnek ise, Charlie\u2019s Angels. O d\u00f6nem diziyi izleyen t\u00fcm bayanlar sa\u00e7larn\u0131 Farrah Fawcett modeli yapt\u0131rmakla kalmad\u0131, Fawcett\u2019in sa\u00e7lar\u0131 bir marka haline d\u00f6n\u00fc\u015f\u00fcp tarihin sayfalar\u0131na kaz\u0131nd\u0131. Ama o senelerden benim akl\u0131mda kalan esas dizi, Cesur ve G\u00fczel! Ak\u015fam\u00fczeri okuldan geldi\u011fimde, evdeki \u00e7ay ve kurabiye kokusu e\u015fli\u011finde, annemle \"BATBvintage\"<\/a>arkada\u015flar\u0131n\u0131n, ekran ba\u015f\u0131nda Forrester ailesinin karma\u015f\u0131k ili\u015fkilerini p\u00fcr dikkat izledi\u011fini hat\u0131rl\u0131yorum. Hatta, T\u00fcrkiye\u2019de \u2018diziyi kasete almak\u2019 kavram\u0131n\u0131 ba\u015flatan dizilerden birisi de bu! Brooke\u2019un takt\u0131\u011f\u0131 kocaman k\u00fcpeler, Taylor\u2019\u0131n kabart\u0131lm\u0131\u015f sa\u00e7lar\u0131, g\u00fcnl\u00fck k\u0131yafetlerdeki vatka detay\u0131, o d\u00f6nem hep bayanlara ilham verdi.<\/p>\n

Dizilerle Yay\u0131lan Sokak Modas\u0131<\/span><\/p>\n

\"beverlyhills-90210\"<\/a>Zaman\u0131 biraz ileriye sar\u0131nca ise sokak modas\u0131na y\u00f6n veren gen\u00e7lik dizileri kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Beverly Hills 90210 mesela, bir jenerasyonu t\u00fcm\u00fcyle ba\u015f\u0131na kilitledi. Her g\u00fcn, o saat i\u00e7in haz\u0131rl\u0131k yap\u0131p birka\u00e7 ki\u015fi televizyonun kar\u015f\u0131s\u0131na oturdu\u011fumuzu hat\u0131rl\u0131yorum. Herkesin kendini yak\u0131n hissetti\u011fi, hatta bir seviyede kendiyle ba\u011fda\u015ft\u0131rd\u0131\u011f\u0131 karakterler vard\u0131. \u0130\u015fte o karakterler 90\u2019larda gen\u00e7lerin \u2018teenage\u2019 giyim tarz\u0131n\u0131 \u015fekillendirdi.<\/strong><\/p>\n

Ve F.R.I.E.N.D.S…. Hala\u00a0hayat\u0131m\u0131n dizisi :). Marie Claire\u2019in tahminine g\u00f6re, Rachel\u2019\u0131n (Jennifer Aniston) ilk iki sezon kullan\u0131d\u0131\u011f\u0131 sa\u00e7 modelini, d\u00fcnyada 11 milyon kad\u0131n taklit etti. Bir moda ikonuna d\u00f6n\u00fc\u015fen Rachel (ve dolay\u0131s\u0131yla Aniston) sadece dizi devam ederken de\u011fil, bittikten sonra da \u2018it girl\u2019 olman\u0131n ipu\u00e7lar\u0131n\u0131 aktarmaya ve takip edilmeye devam etti.\"Rachel-Green-hair\"<\/a><\/p>\n

90\u2019lar\u0131n sonuna kadar diziler ve dizi karakterleri tarzlar\u0131 ile kitlelere ilham verdiler. Ve bunu marka ismi telaffuz etmeden yapt\u0131lar.<\/strong> Markalar\u0131n dizilere giri\u015f yap\u0131p karakterler taraf\u0131ndan sahiplenilmesi, moda evlerinin dizi setlerini birer pazarlama mecras\u0131 olarak kullanmaya ba\u015flamas\u0131\u00a0ise, internetin hayat\u0131m\u0131zdaki yerini sa\u011flamla\u015ft\u0131rd\u0131\u011f\u0131 Sex and the City d\u00f6nemlerine rast geliyor.<\/p>\n

Marka Enjekte Edilmi\u015f Diziler<\/span><\/p>\n

\"carrie-bradshawcollage\"<\/a>Gerek Carrie Bradshaw karakterinin, gerekse Sarah Jessica Parker\u2019\u0131n bir moda ikonu olmas\u0131n ard\u0131nda elbet dizinin kost\u00fcm sorumlusu Patricia Fields\u2019\u0131n da eme\u011fi b\u00fcy\u00fck. Sex and The City yay\u0131nda kald\u0131\u011f\u0131 1998-2004 aral\u0131\u011f\u0131nda milyonlar\u0131 ekran ba\u015f\u0131na kitlerken, tarihe \u201cMix&Match\u201d<\/strong> ismi ile ge\u00e7ecek ak\u0131m\u0131 da yayd\u0131. Sarah Jessica Parker\u2019\u0131n ba\u015f\u0131n\u0131 \u00e7ekti\u011fi bu olu\u015fum, bayanlara tek bir markaya ba\u011fl\u0131 kalmadan da harika g\u00f6r\u00fcn\u00fclebilece\u011fini\u00a0anlatt\u0131. Dizi ‘vintage’ kavram\u0131n\u0131 hayat\u0131m\u0131za soktu.\u00a0Karakterlerin\u00a0markalardan par\u00e7alar\u0131 kombine ederek olu\u015fturdu\u011fu hayli ki\u015fisel stiller, modan\u0131n k\u00f6lesi olmadan moda olan\u0131 kullanman\u0131n, giyim tarz\u0131na ki\u015filik katman\u0131n at\u0131n\u0131 \u00e7izdi.\u00a0\"Sex<\/a>Sex and the City’nin yay\u0131n d\u00f6neminde en \u00e7ok \u00f6ne \u00e7\u0131kan marka ise \u015f\u00fcphesiz Manolo Blahnik oldu! Hatta Carrie Bradshaw\u2019un $40.000\u2019l\u0131k ayakkab\u0131 dolab\u0131 \u00f6ylesine s\u00fckse yapt\u0131 ki, New York Times\u2019\u0131n 2007\u2019de y\u00fcr\u00fctt\u00fc\u011f\u00fc bir ara\u015ft\u0131rmaya g\u00f6re, Amerika\u2019daki kad\u0131nlar\u0131n %37\u2019si b\u00f6ylesine bir dolaba sahip olmak i\u00e7in San Francisco\u2019nun \u00fcnl\u00fc Golden Gate k\u00f6pr\u00fcs\u00fcnden Bungee Jumping yapmaya raz\u0131yd\u0131.\u00a0<\/em>Sex and The City marka isimlerinin \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131, al\u0131\u015fveri\u015fi hedef g\u00f6stererek tetikleyen, sadece k\u0131yafet de\u011fil \u2018Carrie kolyesi\u2019 gibi detaylar\u0131 da me\u015fhur eden, t\u00fcr\u00fcn\u00fcn ilk \u00f6rne\u011fiydi.<\/strong><\/p>\n

Aksesuarlardan bahsetmi\u015fken,\u00a0\u201cGossip Girl\u201d Blair\u2019in sa\u00e7\u0131na takt\u0131\u011f\u0131 bantlar\u0131 da atlamamak gerek. Diziden \u00f6nce \u00e7ocuksu bir detay olarak tan\u0131mlanabilecek bu ta\u00e7lar, dizinin yay\u0131nland\u0131\u011f\u0131 d\u00f6nemde milyonlarca kad\u0131n\u0131n sa\u00e7lar\u0131n\u0131 s\u00fcsledi.\"blair-gossipgirl-headbands\"<\/a><\/p>\n

T\u00fcrkiye\u2019de ise, modan\u0131n dizilere ve dizilerden soka\u011fa n\u00fcfuz edi\u015fine ilk defa A\u015fk-\u0131 Memnu ile \u015fahit olduk. Per\u015fembe ak\u015famlar\u0131m\u0131z\u0131, “Bu gece A\u015fk-\u0131 Memnu var ba\u015fka ak\u015fam bulu\u015fal\u0131m” diyerek kenara ay\u0131r\u0131rken, Bihter-Behl\u00fcl ili\u015fkisi kadar k\u0131yafetler\u00a0de bizi ekrana ba\u011flad\u0131. Bihter\u2019in Arzu Kaprol imzal\u0131 \"nebahat-cehre-1974\"<\/a>k\u0131yafetleri ile Bee Goddess m\u00fccevherleri, Firdevs Han\u0131m\u2019\u0131n Elif C\u0131\u011f\u0131zo\u011flu elinden \u00e7\u0131km\u0131\u015f teatral kost\u00fcmleri binlerce kad\u0131n\u0131\u00a0bu markalara do\u011fru m\u0131knast\u0131s gibi\u00a0\u00e7ekti.<\/p>\n

Bug\u00fcn ise daha dizi yay\u0131nlan\u0131rken, sosyal medya arac\u0131l\u0131\u011f\u0131yla Medcezir\u2019deki Mira\u2019n\u0131n ne takt\u0131\u011f\u0131n\u0131, Sude\u2019nin ne giydi\u011fini, Scandal\u2019daki Olivia Pope\u2019un hangi marka paltoyu omuzlar\u0131na ili\u015ftirdi\u011fini \u00f6\u011frenmek m\u00fcmk\u00fcn. Bu anl\u0131k bilgi ak\u0131\u015f\u0131, h\u0131zl\u0131ca sat\u0131\u015fa d\u00f6nerken, sokak modas\u0131na da seri bir bi\u00e7imde y\u00f6n veriyor. G\u00fcn\u00fcm\u00fcz dizileri sadece haftadan haftaya dizi yay\u0131nland\u0131\u011f\u0131nda\u00a0de\u011fil, sosyal medya ile her anlar\u0131n\u0131 takibe ald\u0131\u011f\u0131m\u0131z ikonlar do\u011furuyor.<\/p>\n

Dizilerden \u0130lham Alan \u0130\u015fbirlikleri <\/span><\/p>\n

\"thelimited-scandal\"<\/a>Televizyon dizilerinde\u00a0kullan\u0131lan \u00fcr\u00fcnlerin sat\u0131\u015fa\u00a0d\u00f6nebilme potansiyelinin farkeden firmalar ise, \u00e7oktan i\u015fbirlikleri olu\u015fturmaya ba\u015flad\u0131 bile. Banana Republic birka\u00e7 sene \u00f6nce, \u201cMad Men\u201d temal\u0131 koleksiyonunu m\u00fc\u015fterilerinin be\u011fenisine sundu. 2009 senesinde, Anna Sui\u2019nin Gossip Girl\u2019den ilham alarak Target i\u00e7in tasarlad\u0131\u011f\u0131 k\u0131yafetler sat\u0131\u015fa \u00e7\u0131kt\u0131ktan 24 saat sonra t\u00fcm ma\u011fazalarda t\u00fckendi. Ge\u00e7ti\u011fimiz kas\u0131m ay\u0131nda ise The Limited ve Scandal\u00a0g\u00fcn\u00fcm\u00fcz ‘gladyat\u00f6rlerini’ giydirmek i\u00e7in g\u00fc\u00e7lerini birle\u015ftirdi.<\/p>\n

Diziler Neden Moday\u0131 Bu Denli Etkiliyor<\/span><\/p>\n

Dizilerin moda \u00fczerinde bu kadar etkili olmalar\u0131n\u0131n sebebi, elbet televizyonun pop\u00fcler k\u00fclt\u00fcr\u00fcn \u00f6nemli bir par\u00e7as\u0131 olmas\u0131ndan kaynaklan\u0131yor. \"good-wife-florrick-margulies\"<\/a>Ancak, durum bununla s\u0131n\u0131rl\u0131 de\u011fil. Dizilerki moda kavram\u0131, do\u011fru okazyona do\u011fru par\u00e7ay\u0131 giymek ad\u0131na ki\u015filere ipucu verdikleri i\u00e7in bu kadar ilgi g\u00f6r\u00fcyor.<\/strong>\u00a0\u00d6rne\u011fin The Good Wife\u2019\u0131n g\u00fczel oyuncusu Julianna Margulies bir r\u00f6portaj\u0131nda, yolda y\u00fcr\u00fcrken kad\u0131nlar\u0131n kendisini durdurup i\u015f k\u0131yafeti konusunda fikir sordu\u011fundan bahsetmi\u015fti. Ayr\u0131ca kendimize yak\u0131n hissetti\u011fimiz dizi karakterlerinin,\u00a0giydi\u011fi kost\u00fcmler arac\u0131l\u0131\u011f\u0131yla\u00a0bize hayal kurdurdu\u011funu<\/strong>\u00a0da d\u00fc\u015f\u00fcn\u00fcyorum.<\/p>\n

Moda evlerine gelince… Onlar\u0131n bu i\u015fe \u00fcr\u00fcnlerini pazarlama amac\u0131yla yakla\u015ft\u0131\u011f\u0131 a\u015fikar. Ancak, markalar i\u00e7in pop\u00fcler bir dizinin kost\u00fcmleri aras\u0131nda yer alabilmek, k\u0131yafetlere defile ve ma\u011faza d\u0131\u015f\u0131nda \u2018hayat bulmu\u015f\u2019 bir form verdi\u011fi\u00a0i\u00e7in <\/strong>de bence olduk\u00e7a k\u0131ymetli.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Olivia Pope gibi g\u00f6r\u00fcnmek, Harvey Specter gibi giyinmek, Carrie Bradshaw gibi giydi\u011fini ta\u015f\u0131yabilmek… Televizyon dizilerinin moday\u0131…<\/p>","protected":false},"author":1,"featured_media":725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[12,65,168],"tags":[365,374,373,375,360,364,114,367,370,369,363,362,19,376,368,68,8,67,372,366,371,361],"location":[],"yoast_head":"\nPeki Sizin Stiliniz Hangi Dizi Karakteri Gibi? - MarkaHikayecisi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markahikayecisi.com\/?p=723\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Peki Sizin Stiliniz Hangi Dizi Karakteri Gibi? - MarkaHikayecisi\" \/>\n<meta property=\"og:description\" content=\"Olivia Pope gibi g\u00f6r\u00fcnmek, Harvey Specter gibi giyinmek, Carrie Bradshaw gibi giydi\u011fini ta\u015f\u0131yabilmek… Televizyon dizilerinin moday\u0131...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/markahikayecisi.com\/?p=723\" \/>\n<meta property=\"og:site_name\" content=\"MarkaHikayecisi\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-09T14:05:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-04-10T09:03:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/04\/kerry-washington-main.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"608\" \/>\n\t<meta property=\"og:image:height\" content=\"342\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Beg\u00fcm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beg\u00fcm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/markahikayecisi.com\/?p=723\",\"url\":\"https:\/\/markahikayecisi.com\/?p=723\",\"name\":\"Peki Sizin Stiliniz Hangi Dizi Karakteri Gibi? 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