{"id":71,"date":"2014-11-14T19:06:05","date_gmt":"2014-11-14T17:06:05","guid":{"rendered":"http:\/\/markahikayecisi.com\/?p=71"},"modified":"2015-01-28T21:59:38","modified_gmt":"2015-01-28T19:59:38","slug":"bildiginiz-dom-perignon-gormediginiz-gibi","status":"publish","type":"post","link":"https:\/\/markahikayecisi.com\/?p=71","title":{"rendered":"Bildi\u011finiz Dom P\u00e9rignon Hi\u00e7 G\u00f6rmedi\u011finiz Gibi"},"content":{"rendered":"<p>Akl\u0131n\u0131zdan bir \u015fampanya markas\u0131 tutun. K\u00f6kl\u00fc, klasik, asil ama bir o kadar da heyecan verici, yenilik\u00e7i ve ezber bozan olsun. Dom P\u00e9rignon\u2019u i\u00e7inizden ge\u00e7irdi\u011finizi tahmin edebiliyorum.<\/p>\n<p>\u0130lk ba\u011f bozumunu 1921 y\u0131l\u0131nda ger\u00e7ekle\u015ftiren Frans\u0131z \u015fampanya markas\u0131 bug\u00fcn hala l\u00fcks t\u00fcketimin en sevilen tatlar\u0131 aras\u0131ndaki yerini lay\u0131k\u0131yla koruyor. Ancak tabi ki milyarlarca dolarl\u0131k l\u00fcks pazar\u0131n\u0131n en tercih edilen markalar\u0131ndan birisi olmak sadece \u00fcr\u00fcn\u00fcn kalitesinden ibaret olamaz. Hem k\u00f6kl\u00fc bir marka olup onun t\u00fcm asaletini ve zamans\u0131zl\u0131\u011f\u0131 \u00fczerine giymek hem de g\u00fcn\u00fcn an be an de\u011fi\u015fen trendlerine ayak uydurarak \u2018hip\u2019 bir marka alg\u0131s\u0131 yaratmak bu tip l\u00fcks t\u00fcketim markalar\u0131n\u0131n kar\u015f\u0131la\u015ft\u0131\u011f\u0131 en b\u00fcy\u00fck dilemmalardan bir tanesi. \u0130\u015fte Dom P\u00e9rignon\u2019un hakl\u0131 ba\u015far\u0131s\u0131n\u0131n \u00f6nemli bir dayana\u011f\u0131 bu dengeyi m\u00fckemmel bir \u015fekilde kurmas\u0131ndan kaynaklan\u0131yor.<\/p>\n<p>Dom P\u00e9rignon\u2019un farkl\u0131 tasar\u0131mc\u0131lar ile yapt\u0131\u011f\u0131 i\u015fbirliklerinin yukar\u0131da bahsetti\u011fim dengenin kurulmas\u0131nda \u00f6nemli rol oynad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyoru<a href=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2014\/11\/Dom-Perignon-Limited-Edition-Picture.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-medium wp-image-74\" src=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2014\/11\/Dom-Perignon-Limited-Edition-Picture-224x300.jpg\" alt=\"Dom-Perignon-Limited-Edition-Picture\" width=\"224\" height=\"300\" srcset=\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2014\/11\/Dom-Perignon-Limited-Edition-Picture-224x300.jpg 224w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2014\/11\/Dom-Perignon-Limited-Edition-Picture-767x1024.jpg 767w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2014\/11\/Dom-Perignon-Limited-Edition-Picture-551x735.jpg 551w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2014\/11\/Dom-Perignon-Limited-Edition-Picture-322x430.jpg 322w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2014\/11\/Dom-Perignon-Limited-Edition-Picture.jpg 1417w\" sizes=\"(max-width: 224px) 100vw, 224px\" \/><\/a>m. Tasar\u0131mc\u0131 eli de\u011fmi\u015f \u00f6zel \u00fcretim \u015fampanya \u015fi\u015feleri i\u00e7in Frans\u0131z firman\u0131n bu sefer bir araya gelmeyi se\u00e7ti\u011fi isim ise Hollandal\u0131 \u0130ris Van Herpen. \u0130ris Van Herpen, Dom P\u00e9rignon\u00a02004 vintage \u015fampanyas\u0131n\u0131n ikinci d\u00f6nemini ta\u00e7land\u0131rmak \u00fczere s\u0131n\u0131rl\u0131 say\u0131da \u00fcretilen bir \u015fi\u015fe ve kutu tasarlad\u0131. Dom P\u00e9rignon\u00a0\u015fampanyalar\u0131n\u0131n yap\u0131m s\u00fcrecindeki \u2018zaman\u2019 kavram\u0131n\u0131n \u00f6neminden ilham alan sanat\u00e7\u0131, metamorfoz temas\u0131 \u00fczerinden ilerleyerek resmini g\u00f6rd\u00fc\u011f\u00fcn\u00fcz capcanl\u0131, g\u00fc\u00e7l\u00fc ve sofistike tasar\u0131ma imza att\u0131. Lansman\u00a0\u00f6ncesi ise her bir kutuyu \u00f6zel olarak imzalad\u0131. Bu i\u015fbirli\u011fiyle\u00a0\u00f6zellikle l\u00fcks t\u00fcketime ilgi duyan gen\u00e7lerin hedefledi\u011fini de varsayarak, \u00f6zel \u00fcretim \u015fampanyalar\u0131n markay\u0131 potansiyel m\u00fc\u015fteriler ile bulu\u015fturaca\u011f\u0131na inan\u0131yorum.<\/p>\n<p>Bu i\u015fbirli\u011finin Dom P\u00e9rignon\u2019a katk\u0131s\u0131 ise markan\u0131n kucaklad\u0131\u011f\u0131 gen\u00e7, dinamik ve yenilik\u00e7i bak\u0131\u015f a\u00e7\u0131s\u0131yla s\u0131n\u0131rl\u0131 kalm\u0131yor. \u00c7\u00fcnk\u00fc Dom P\u00e9rignon\u00a0s\u00f6zkonusu pazarlama stratejisini kurgularken, onu \u2018s\u0131n\u0131rl\u0131 \u00fcretim\u2019 hamlesiyle de ta\u00e7land\u0131rm\u0131\u015f. \u2018S\u0131n\u0131rl\u0131 \u00fcretim\u2019 kavram\u0131 l\u00fcks pazar\u0131nda sat\u0131\u015f\u0131 tetikleyen sihirli bir de\u011fnek gibi. Sahip olmak i\u00e7in edilen acele, \u2018ya bana kalmazsa\u2019 diye duyulan endi\u015fe veya almay\u0131 d\u00fc\u015f\u00fcnmeseniz bile \u2018acaba\u2019 diye i\u00e7inizde olu\u015fan d\u00fcrt\u00fc bile markay\u0131 akl\u0131n\u0131zda \u00f6zel bir yere koyman\u0131z i\u00e7in yeterli.<\/p>\n<p>\u00d6zetle, do\u011fru ama\u00e7larla yola \u00e7\u0131kan ve t\u00fcm beklentileri yan\u0131tlayan Dom P\u00e9rignon\u00a0X \u0130ris Van Herpen beraberli\u011findeki mutlulu\u011fun da daim olaca\u011f\u0131na y\u00fcrekten inan\u0131yorum.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Akl\u0131n\u0131zdan bir \u015fampanya markas\u0131 tutun. K\u00f6kl\u00fc, klasik, asil ama bir o kadar da heyecan verici, yenilik\u00e7i&#8230;<\/p>","protected":false},"author":1,"featured_media":72,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[12,4,168],"tags":[32,33,21,34],"location":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bildi\u011finiz Dom P\u00e9rignon Hi\u00e7 G\u00f6rmedi\u011finiz Gibi - MarkaHikayecisi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markahikayecisi.com\/?p=71\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bildi\u011finiz Dom P\u00e9rignon Hi\u00e7 G\u00f6rmedi\u011finiz Gibi - MarkaHikayecisi\" \/>\n<meta property=\"og:description\" content=\"Akl\u0131n\u0131zdan bir \u015fampanya markas\u0131 tutun. 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