{"id":644,"date":"2015-03-19T15:02:28","date_gmt":"2015-03-19T13:02:28","guid":{"rendered":"http:\/\/markahikayecisi.com\/?p=644"},"modified":"2018-04-06T11:19:26","modified_gmt":"2018-04-06T09:19:26","slug":"eyvah-marka-yuzleri-yaslandi","status":"publish","type":"post","link":"https:\/\/markahikayecisi.com\/?p=644","title":{"rendered":"Eyvah Marka Y\u00fczleri Ya\u015fland\u0131!"},"content":{"rendered":"

Elinize bir moda dergisi al\u0131n. L\u00fcks moda evlerinin, m\u00fccevhercilerin, saat markalar\u0131n\u0131n reklamlar\u0131n\u0131 kar\u0131\u015ft\u0131rmaya ba\u015flay\u0131n. \u00c7o\u011funda poz verenlerin manken yerine \u00fcnl\u00fc ki\u015filer oldu\u011funu g\u00f6receksiniz. L\u00fcks t\u00fcketim sekt\u00f6r\u00fcne y\u00f6n veren oyuncular\u0131n, marka y\u00fcz\u00fc se\u00e7imlerini \u00fcnl\u00fclerden yana kullan\u0131lmas\u0131, art\u0131k olduk\u00e7a al\u0131\u015f\u0131ld\u0131k bir durum. Hatta ayn\u0131 ki\u015fileri markadan markaya dola\u015f\u0131rken g\u00f6rmeyi bile kan\u0131ksad\u0131k. Bak\u0131n\u0131z: Nicki Minaj\u2019\u0131n MAC Cosmetics, Beats By Dre ve Roberto Cavalli ile yapt\u0131\u011f\u0131 anla\u015fmalar…\"MAC-Cosmetics-Nicki-Minaj\"<\/a>\"nickixbeats\"<\/a>\"nicki-minaj-roberto-cavalli\"<\/a>\u00dcnl\u00fcler reklam d\u00fcnyas\u0131n\u0131 domine ederken, Kendall Jenner ve Gigi Hadid gibi moda sekt\u00f6r\u00fcn\u00fc pe\u015flerinden ko\u015fturan ki\u015filikler, manken ve \u00fcnl\u00fc ki\u015fi aras\u0131ndaki \u00e7izgiyi g\u00fcn be g\u00fcn inceltiyor. Billboard\u2019larda, dergilerde, tan\u0131t\u0131m video\u2019lar\u0131nda g\u00f6rd\u00fcklerimiz hep gen\u00e7, capcanl\u0131, f\u0131st\u0131k gibi v\u00fccutlara ve p\u00fcr\u00fczs\u00fcz ciltlere sahip, sosyal medyada milyonlarca takip\u00e7i bulunduran bir \u2018\u00fcnl\u00fc\u2019 grubu.<\/p>\n

\"saint-laurent-joni-mitchell\"<\/p>\n

Ama bahsetti\u011fimiz moda d\u00fcnyas\u0131! Reklam da dahil olmak \u00fczere oyunun her par\u00e7as\u0131 de\u011fi\u015fime a\u00e7\u0131k. Son zamanlarda en s\u0131k g\u00f6zlemledi\u011fim trend ise, birtak\u0131m \u2018deneysel\u2019 moda evlerinin reklamlar\u0131na ta\u015f\u0131d\u0131klar\u0131 \u00fcnl\u00fcleri, ya\u015f\u0131 ilerlemi\u015f ki\u015filer aras\u0131ndan se\u00e7meleri.<\/p>\n

Gen\u00e7 model \u2018diktas\u0131ndan\u2019 \u015fa\u015fan markalar\u0131 d\u00fc\u015f\u00fcn\u00fcnce akl\u0131ma ilk, bu seneki Celine reklamlar\u0131nda beliren Joan Didion geliyor. Amerikal\u0131 \u00fcnl\u00fc yazar\u0131n o kocaman siyah g\u00fcne\u015f g\u00f6zl\u00fcklerini harika ta\u015f\u0131d\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. \"jessica-lange-marc-jacobs-cosmetics\"<\/a>Benzer \u015fekilde bu sezon, Saint Laurent Kanadal\u0131 \u015fark\u0131c\u0131 Joni Mitchell\u2019\u0131 reklamlar\u0131na ta\u015f\u0131d\u0131. Marc Jacobs ge\u00e7en sene makyaj koleksiyonunu \u00e7\u0131kartt\u0131\u011f\u0131nda, ilk tan\u0131t\u0131m\u0131 \u201cAmerican Horror Story\u201d serisi ile g\u00fcndemde olan 65 ya\u015f\u0131ndaki Jessica Lange ile ger\u00e7ekle\u015ftirmeyi tercih etmi\u015fti. Lange\u2019\u0131n g\u00f6zlerini kapat\u0131p verdi\u011fi pozlar, mistik ve seksapeli y\u00fcksek bir hava yaratman\u0131n yan\u0131 s\u0131ra, g\u00f6z makyaj\u0131n\u0131n b\u00fct\u00fcn\u00fcn\u00fc nas\u0131l uygulamam\u0131z gerekti\u011fi ile ilgili de bilgilendirme yap\u0131yordu. Ge\u00e7ti\u011fimiz sonbaharda 20. ya\u015f\u0131n\u0131 kutlayan NARS, markas\u0131n\u0131n y\u00fcz\u00fc olmas\u0131 i\u00e7in Cara Delevingne veya Jennifer Lawrence yerine, 68 ya\u015f\u0131ndaki \u0130ngiliz oyuncu Charlotte Rampling ile anla\u015ft\u0131. Ve bence ortaya, m\u00fcthi\u015f kaliteli, sofistike ve g\u00fc\u00e7l\u00fc g\u00f6reller \u00e7\u0131kt\u0131.\"charlotte-rampling-nars\"<\/a><\/p>\n

Bu kadar m\u0131? Hay\u0131r… Louis Vuitton 2013 senesi i\u00e7inde y\u00fcr\u00fctt\u00fc\u011f\u00fc bir reklam kampanyas\u0131nda Catherine Deneuve\u2019e yer verdi. New York\u2019lu m\u00fccevher firmas\u0131 Alexis Bittar ise son ilanlar\u0131nda 93 ya\u015f\u0131ndaki Iris Apfel ile 19\u2019luk Tavi Gevinson\u2019u bir araya getirdi. Hatta i\u00e7mimar ve moda ikonu kimliklerinin senelerdir hakk\u0131n\u0131 veren Iris Apfel, 2015 ilkbahar\/yaz sezonunda Kate Spade\u2019in marka y\u00fcz\u00fc olarak yeniden kar\u015f\u0131m\u0131za \u00e7\u0131kt\u0131.\"catherine-deneuve-lvmh\"<\/a><\/p>\n

Sekt\u00f6re y\u00f6n veren markalar\u0131n yaratt\u0131\u011f\u0131 bu trendin arkas\u0131ndaki sebeplerden biri, elbet rakiplerinden ayr\u0131lmak. Y\u00fczlerce markan\u0131n birinden gen\u00e7, pop\u00fcler ve g\u00fczel isimleri c\u00f6mert Photoshop dokunu\u015flar\u0131 ile iyice parlat\u0131l\u0131p reklamlar\u0131nda oynatt\u0131\u011f\u0131 bu d\u00f6nemde, bir markay\u0131 di\u011feri ile kar\u0131\u015ft\u0131rmak pekala m\u00fcmk\u00fcn. Oysa Joni Mitchell veya Catherine Deneuve gibi s\u0131ra d\u0131\u015f\u0131 se\u00e7imlerin marka el\u00e7isi olarak kullan\u0131m\u0131, markay\u0131 kalabal\u0131ktan s\u0131y\u0131r\u0131yor. \u00dcstelik, bu isimler rol ald\u0131klar\u0131 reklam\u0131n ak\u0131lda kalmas\u0131na da katk\u0131da bulunuyor. Celine\u2019in Joan Didion\u2019lu reklam\u0131 ilk lanse edildi\u011finde, Instagram feed\u2019im arka arkaya b\u00fct\u00fcn moda blogger\u2019lar\u0131n\u0131n bu imaj\u0131 payla\u015fmas\u0131 sebebiyle bir\u00f6rnek olmu\u015ftu. Arkda\u015flar\u0131mla kahve sohbetlerinde bile reklam\u0131n birka\u00e7 defa bahsi ge\u00e7ti. Vars\u0131n bu ki\u015filerin sosyal medyada milyonlarca takip\u00e7ileri eksik olsun. Bir moda evi, tek bir reklam ile bu denli payla\u015f\u0131m ve \u201cword of mouth\u201d yaratabiliyorsa ba\u015fka ne ister ki?<\/p>\n

\u00dcstelik, marka y\u00fcz\u00fc \u2018mertebesine\u2019 y\u00fckselen bu ki\u015filer, zaten hayranl\u0131k ve sayg\u0131 uyand\u0131ran isimler. Moday\u0131 \"Iris<\/a>en yak\u0131ndan takip eden kitleye mensup olmasalar bile, belli bir stilleri var. Ki bence bu her sezon de\u011fi\u015fen trendleri harfi harfine takip etmeye k\u0131yasla, bu \u00e7ok daha k\u0131ymetli. Hatta Iris Apfel\u2019in gen\u00e7 bir bayan olarak moda sekt\u00f6r\u00fcnde ilk \u00e7al\u0131\u015fmaya ba\u015flad\u0131\u011f\u0131 senelerde, beraber \u00e7al\u0131\u015ft\u0131\u011f\u0131 Frieda Loehmann (Loehmann\u2019s isimli ma\u011faza zincirinin kurucusu) onu kenara \u00e7ekip \u015f\u00f6yle demi\u015fti; \u201cG\u00fczel bir kad\u0131n de\u011filsin. Hi\u00e7bir zaman olmayacaks\u0131n. Ama \u00f6nemli de\u011fil. \u00c7\u00fcnk\u00fc sende \u00e7ok daha k\u0131ymetli bir \u015fey var. Stil sahibisin.\u201d<\/p>\n

Bu ki\u015filerin tercih edili\u015finin bir ba\u015fka sebebi, senelerdir biriktirdikleri, jenerasyonlara yay\u0131lan, kocaman bir hayran kitlelerinin olmas\u0131. Dolay\u0131s\u0131yla sadece objektif kar\u015f\u0131s\u0131nda \u2018durarak\u2019 bile markaya bir\u00e7ok ya\u015f grubundan ilgi y\u00f6nlendirecek kapasitedeler. \u015e\u00f6hreti sindirmi\u015f, kendileriyle bar\u0131\u015f\u0131k, net, kaliteli tarzlar\u0131n\u0131n moda evine kataca\u011f\u0131 pozitif vas\u0131flar da cabas\u0131.<\/p>\n

\"katespade-apfel-kloss\"<\/a>Moda, ayn\u0131 anda \u00e7ok farkl\u0131 tarz ve ya\u015ftaki ki\u015fiye konu\u015fan evrensel bir dil. Markalar\u0131n ya\u015f\u0131 ilerlemi\u015f mankenler arac\u0131l\u0131\u011f\u0131 ile yapt\u0131\u011f\u0131 ileti\u015fimin, DNA’lar\u0131na \u2018zamans\u0131z olma\u2019 s\u0131fat\u0131n\u0131 da ekledi\u011fini d\u00fc\u015f\u00fcn\u00fcyorum. \u0130\u015fte tam bu sebeplerden dolay\u0131, g\u00f6rd\u00fc\u011f\u00fcm\u00fcz \u00f6rnekler bence i\u015fin sadece ba\u015flang\u0131\u00e7 k\u0131sm\u0131. \u00d6n\u00fcm\u00fczdeki sezonlarda, daha bir\u00e7ok marka \u201cille de gen\u00e7 olsun\u201d kural\u0131n\u0131 bozup olgun \u00fcnl\u00fcleri kar\u015f\u0131m\u0131za \u00e7\u0131kartacakt\u0131r. Hatta T\u00fcrk markalar\u0131n\u0131n da bu trende h\u0131zl\u0131ca ayak uydurmas\u0131 bekledi\u011fim bir hamle. T\u00fcrkan \u015eoray, Bet\u00fcl Mardin veya Muazzez \u0130lmiye \u00c7\u0131\u011f ile yap\u0131lan bir \u00e7al\u0131\u015fma mesela… Ho\u015f olmaz m\u0131?<\/p>\n","protected":false},"excerpt":{"rendered":"

Elinize bir moda dergisi al\u0131n. L\u00fcks moda evlerinin, m\u00fccevhercilerin, saat markalar\u0131n\u0131n reklamlar\u0131n\u0131 kar\u0131\u015ft\u0131rmaya ba\u015flay\u0131n. \u00c7o\u011funda poz…<\/p>","protected":false},"author":1,"featured_media":661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[4,882,168],"tags":[298,297,313,312,309,318,303,310,300,314,317,114,237,308,306,307,296,305,29,50,299,316,322,311,19,68,325,315,304,8,295,302,301,323,324,319,321,320],"location":[],"yoast_head":"\nEyvah Marka Y\u00fczleri Ya\u015fland\u0131! - MarkaHikayecisi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markahikayecisi.com\/?p=644\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eyvah Marka Y\u00fczleri Ya\u015fland\u0131! - MarkaHikayecisi\" \/>\n<meta property=\"og:description\" content=\"Elinize bir moda dergisi al\u0131n. 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