![\"cher-1986-oscars\"](\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/02\/cher-1986-oscars-209x300.jpeg\")
Asl\u0131nda modan\u0131n bu geceye entegre olmas\u0131 olduk\u00e7a yeni say\u0131labilir. 1929\u2019dan beri Oscar T\u00f6renleri\u2019nin d\u00fczenlendi\u011fini d\u00fc\u015f\u00fcn\u00fcrsek… 1986 y\u0131l\u0131nda Cher\u2019in t\u00f6rene giydi\u011fi kost\u00fcm\u00fc, Diane Keaton\u2019\u0131n 1978 y\u0131l\u0131ndaki se\u00e7imini akl\u0131m\u0131za getirirsek… Bu \u00f6nemli sinema gecesi i\u00e7in y\u0131ld\u0131zlar\u0131n giyecekleri k\u0131yafetler uzunca bir s\u00fcre, film st\u00fcdyolar\u0131n\u0131n kost\u00fcmden sorumlu \u00e7al\u0131\u015fanlar\u0131 taraf\u0131ndan organize edildi. Buna alternatif ise, ki\u015finin uygun bir elbise bulup \u00fcst\u00fcne ili\u015ftirmek usul\u00fc ile t\u00f6rene kat\u0131lmas\u0131 idi.<\/p>\n
Bug\u00fcn Oscar T\u00f6reni i\u00e7in sistem hala ayn\u0131 \u015fekilde ilerliyor. Y\u0131ld\u0131zlar ile moda evlerinin aras\u0131nda stil dan\u0131\u015fmanlar\u0131, en a\u011f\u0131r g\u00f6revi yap\u0131yor. \u00d6d\u00fcl t\u00f6reni i\u00e7in adaylar a\u00e7\u0131kland\u0131\u011f\u0131 anda ko\u015fu\u015fturma ba\u015fl\u0131yor. Moda evleri i\u00e7in tabi ki \u00f6ncelik o senenin adaylar\u0131 taraf\u0131ndan tercih edilen marka olabilmek. \u0130kinci s\u0131rada ise aday olsun olmas\u0131n her daim medyan\u0131n ilgisini \u00e7eken Angelina Jolie& Brad Pitt \u00e7ifti, Nicole Kidman veya George Clooney gibi medyatik isimler geliyor. \u0130lk etaptaki talep kar\u015f\u0131l\u0131kl\u0131. Moda evleri giydirmek i\u00e7in can att\u0131klar\u0131 isimlere yakla\u015f\u0131rken, stil dan\u0131\u015fmalar\u0131n\u0131n \u00f6nerileri e\u015fli\u011finde y\u0131ld\u0131zlar da moda evlerinin kap\u0131s\u0131n\u0131 \u00e7alabiliyor. Hatta, Erin Brokovich filmi i\u00e7in Julia Roberts\u2019a ellinin \u00fczerinde markadan teklif geldi\u011fi bilinenler aras\u0131nda. Sonras\u0131 ise tam bir kaos. Elbise \u00e7izimleri gelip gidiyor, kuma\u015f \u00f6rnekleri postalan\u0131yor, renk alternatifleri de\u011ferlendiriliyor, elbiseye uyacak m\u00fccevher \u00f6rnekleri inceleniyor, \u00fcst \u00fcste provalar yap\u0131l\u0131yor ve elbise giyime haz\u0131r hale geliyor. Mu dersiniz? Tam olarak de\u011fil… ElbiseLER giyime haz\u0131r hale geliyor. Genelde bir aktrisin giymek i\u00e7in iki ila \u00fc\u00e7 alternatifi haz\u0131r bulunuyor. O g\u00fcn can\u0131 hangisi ile t\u00f6rene kat\u0131lmak isterse…. Moda evleri i\u00e7in, d\u00f6k\u00fclen onca eme\u011fin ard\u0131ndan sonu\u00e7 son ana kadar belirsiz anlayaca\u011f\u0131n\u0131z. Herhalde k\u0131rm\u0131z\u0131 hal\u0131 saati geldi\u011finde, tasar\u0131mc\u0131lar arabadan inen y\u0131ld\u0131z\u0131n \u00fczerinde kendi haz\u0131rlad\u0131klar\u0131 elbise mi var diye beklerken, Oscar\u2019\u0131 alan a\u00e7\u0131klan\u0131yormu\u015f\u00e7as\u0131na heyecan ve tedirginlik duyuyorlard\u0131r! Bedava Elbiseler, Yapt\u0131r\u0131mc\u0131 Kontratlar<\/strong><\/p>\n Y\u0131ld\u0131zlar\u0131n t\u00f6rene giydikleri elbise ve kulland\u0131klar\u0131 ayakkab\u0131, \u00e7anta, m\u00fccevher i\u00e7in herhangi bir \u00fccret \u00f6demediklerini s\u00f6ylememe gerek yok san\u0131r\u0131m. Hatta bir\u00e7ok defa belirli markalar\u0131 se\u00e7meleri kar\u015f\u0131l\u0131\u011f\u0131nda c\u00f6mert\u00e7e \u00f6d\u00fcllendiriliyorlar. Stil dan\u0131\u015fmanlar\u0131n\u0131n \u00e7o\u011fu da, o \u00fcnl\u00fc y\u0131ld\u0131z\u0131 Oscar T\u00f6reni i\u00e7in giydirebilmek onuruna i\u015fini normal bedelinin \u00e7ok daha alt\u0131nda yap\u0131yor.<\/p>\n Ancak i\u015fin farkl\u0131 \u015fekilde y\u00fcr\u00fcd\u00fc\u011f\u00fc durumlar da var. \u00d6rne\u011fin, 2010 senesinde Dior\u2019a ait J\u2019adore parf\u00fcm\u00fcn\u00fcn y\u00fcz\u00fc olan Charlize Theron\u2019un ayn\u0131 sene Oscar T\u00f6renine Dior imzal\u0131 bir k\u0131yafetle kat\u0131lmas\u0131 tesad\u00fcf de\u011fil. Her U\u011fra\u015f Pazarlama \u0130\u00e7in<\/strong><\/p>\n Oscar T\u00f6reni\u2019ndeki k\u0131rm\u0131z\u0131 hal\u0131da boy g\u00f6sterebilmek i\u00e7in markalar t\u00fcrl\u00fc kanaldan ilerleyip farkl\u0131 kap\u0131lar\u0131 zorluyor. Hatta bana g\u00f6re buras\u0131, d\u00fcnyan\u0131n en iddial\u0131 defilesi. Y\u0131ld\u0131zlar k\u0131rm\u0131z\u0131 hal\u0131ya giri\u015f yapt\u0131\u011f\u0131 anda yanlar\u0131na gelen sunucunun ilk c\u00fcmlesinin \u201cBu ak\u015fam hangi tasar\u0131mc\u0131y\u0131 giyiyorsun?\u201d oldu\u011fu kadar var! Ancak markalar\u0131n g\u00f6sterdi\u011fi \u00e7aba da elbet ki kar\u015f\u0131l\u0131\u011f\u0131n\u0131 veriyor. Washigton Post\u2019un verilerine g\u00f6re ge\u00e7en sene Oscar T\u00f6reni\u2019ni d\u00fcnyada 43 milyon ki\u015fi izledi. Son d\u00f6rt senenin s\u0131ralan\u0131\u015f\u0131 ise tablodaki\u00a0gibi. K\u0131sacas\u0131 Oscar\u2019\u0131 bir platformdan ka\u00e7\u0131rm\u0131\u015fsan\u0131z ba\u015fka bir yerden kar\u015f\u0131n\u0131za \u00e7\u0131k\u0131yor. Ba\u015fta o senenin adaylar\u0131 ![\"Pfeiffer-Oscars_armani-1988\"](\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/02\/Pfeiffer-Oscars_armani-1988.jpg\")
<\/a>1988 senesinde Giorgio Armani t\u00f6ren i\u00e7in Michelle Pfeiffer\u2019\u0131 giydirmeyi teklif etti\u011finde, Pfeiffer\u2019\u0131n ilk yan\u0131t\u0131 \u201cNeden birisinin beni giydirmesine izin vereyim ki? Ben kendi kendimi giydirecek kapasitedeyim. \u00dcstelik, Giorgio Armani de kim?\u201d olmu\u015ftu. Ancak Armani nas\u0131l yapt\u0131ysa Pfeiffer\u2019\u0131 ikna etti ve Pfeiffer t\u00f6rene resimde g\u00f6rd\u00fc\u011f\u00fcn\u00fcz lacivert tak\u0131m elbise ile kat\u0131ld\u0131. Oscar T\u00f6renleri\u2019ne tasar\u0131mc\u0131 dokunu\u015fu i\u015fte b\u00f6yle ba\u015flam\u0131\u015f oldu. \u0130kinci \u00f6nemli say\u0131labilecek de\u011fi\u015fim ise, 1997 senesinde ya\u015fand\u0131. Stanley Kubrick\u2019in o seneki filmi Eyes Wide Shut\u2019ta rol alan Nicole Kidman, filmdeki kost\u00fcmlerden sorumlu olan, eski model\/stil dan\u0131\u015fman\u0131 L\u2019Wren Scott taraf\u0131ndan giydirildi. Scott, sadece Kidman\u2019\u0131n giyece\u011fi elbiseyi se\u00e7mekle kalmad\u0131. Elbiseyle uyumlu ayakkab\u0131, m\u00fccevher, sa\u00e7 ve makyaj\u0131 da belirledi. Nicole Kidman\u2019\u0131n g\u00fczelli\u011fi o geceye damgas\u0131n\u0131 vururken, Hollywood i\u00e7in de yeni bir sayfa a\u00e7\u0131lm\u0131\u015f oldu. K\u0131rm\u0131z\u0131 Hal\u0131 sadece elbise se\u00e7iminin de\u011fil, ba\u015ftan a\u015fa\u011f\u0131 t\u00fcm par\u00e7alarla olu\u015fan g\u00f6r\u00fcnt\u00fcn\u00fcn boy g\u00f6sterdi\u011fi bir arenaya d\u00f6n\u00fc\u015ft\u00fc.![\"Nicole-Kidman-oscar\"](\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/02\/Nicole-Kidman-oscar.jpg\")
<\/a><\/p>\n<\/a><\/p>\n<\/a>Women\u2019s Wear Daily\u2019nin verdi\u011fi bilgiye g\u00f6re Theron ile Dior aras\u0131nda zaten bu \u015fekilde reklamlar\u0131 i\u00e7eren bir anla\u015fma var. Benzer \u015fekilde Dior\u2019un marka y\u00fcz\u00fc olan Marion Cotillard ve Jennifer Lawrence\u2019\u0131n da bu ak\u015famki t\u00f6rene markan\u0131n tasar\u0131mc\u0131s\u0131 Raf Simons imzal\u0131 elbiseler ile kat\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcrsek \u015fa\u015f\u0131rmamak gerek. M\u00fccevher se\u00e7imleri i\u00e7in de benzer durumlar ge\u00e7erli. \u00d6rne\u011fin \u0130svi\u00e7re k\u00f6kenli saat\/ m\u00fccevher markas\u0131 Piaget, marka el\u00e7isi olarak son d\u00f6nemde pop\u00fclaritesi h\u0131zla y\u00fckselen Jessica Chastain\u2019i se\u00e7ti. Chastain ile yap\u0131lan s\u00f6zle\u015fmede, aktrisin markan\u0131n reklamlar\u0131nda oynamas\u0131 yerine \u00f6zel davet ve k\u0131rm\u0131z\u0131 hal\u0131 organizasyonlar\u0131na Piaget \u00fcr\u00fcnleriyle kat\u0131lmas\u0131na yer verildi.<\/p>\n<\/a> \u0130zlenme oranlar\u0131n\u0131n giderek y\u00fckseli\u015fine bir de sosyal medya etkisini katarsak, t\u00f6renin ne kadar fazla ki\u015fiye dokundu\u011funu daha iyi hayal edebiliriz. Yine Washington Post\u2019tan ald\u0131\u011f\u0131m bilgiye g\u00f6re ge\u00e7en seneki Oscar T\u00f6reni\u2019ni sadece Twitter \u00fczerinden 3 milyon ki\u015fi 11.2 milyon Tweet ile payla\u015ft\u0131. Bunda tabi ki Ellen Degeneres\u2019in \u00e7ekti\u011fi o \u00fcnl\u00fc \u201cSelfie\u2019nin\u201d de etkisi yok de\u011fil. Ancak bu sene Instagram, Twitter, Facebook, Pinterest… \u00fczerinde Oscar T\u00f6reni\u2019ne dair daha da fazla payla\u015f\u0131m olaca\u011f\u0131na eminim.<\/p>\n<\/a>olmak \u00fczere, t\u00f6rene kat\u0131lanlar\u0131n resimleri ve dolay\u0131s\u0131 ile marka se\u00e7imleri her mecrada var! Hele bir de s\u00f6z konusu moda evi, Oscar\u2019\u0131 kazanan bir y\u0131ld\u0131z\u0131 giydirmi\u015fse, markas\u0131n\u0131 t\u00fcm d\u00fcnyaya g\u00f6sterme f\u0131rsat\u0131 buluyor. \u0130\u015fte bu, paha bi\u00e7ilmez bir reklam! Hatta 2013 y\u0131l\u0131ndaki t\u00f6rende, Jennifer Lawrence \u00f6d\u00fcl\u00fcn\u00fc almak i\u00e7in sahneye \u00e7\u0131karken tak\u0131l\u0131p yere d\u00fc\u015fmesi \u00f6d\u00fcl\u00fc alma konu\u015fmas\u0131na eklendi\u011finde giydi\u011fi Dior elbisenin 75 saniye boyunca tek ba\u015f\u0131na g\u00f6r\u00fcnd\u00fc\u011f\u00fc ve bunun Dior i\u00e7in $4milyon\u2019l\u0131k bir reklama bedel oldu\u011fu yaz\u0131ld\u0131. Oscar T\u00f6ren\u2019inde y\u0131ld\u0131zlar taraf\u0131ndan se\u00e7ilen \u00fcr\u00fcnlerin sat\u0131\u015fa d\u00f6nd\u00fc\u011f\u00fc de ya\u015fanan durumlar aras\u0131nda. 1998\u2019de Gwyneth Paltrow\u2019un \u00f6d\u00fcl al\u0131rken takt\u0131\u011f\u0131 40 karatl\u0131k Harry Winston p\u0131rlanta kolye, Paltrow\u2019un babas\u0131 taraf\u0131ndan sat\u0131n al\u0131narak kendisine hediye edildi\u011fi gibi, t\u00f6reni takip eden hafta birka\u00e7 adet daha satt\u0131.<\/p>\n