{"id":251,"date":"2014-12-18T15:44:59","date_gmt":"2014-12-18T13:44:59","guid":{"rendered":"http:\/\/markahikayecisi.com\/?p=251"},"modified":"2015-02-13T13:31:46","modified_gmt":"2015-02-13T11:31:46","slug":"bottega-venetanin-sesine-kulak-ver-tokyo","status":"publish","type":"post","link":"https:\/\/markahikayecisi.com\/?p=251","title":{"rendered":"Bottega Veneta\u2019n\u0131n Sesine Kulak Ver Tokyo!"},"content":{"rendered":"

Ge\u00e7ti\u011fimiz g\u00fcnlerde Bottega Veneta\u2019n\u0131n kreatif direkt\u00f6r\u00fc Tomas Maier farkl\u0131 bir kampanyayla kar\u015f\u0131m\u0131za \u00e7\u0131kt\u0131. Farkl\u0131 \u00e7\u00fcnk\u00fc, bahsetti\u011fim marka i\u00e7in tasarlanan bir imaj veya sat\u0131\u015f kampanyas\u0131 de\u011fil. Hatta konu Bottega Veneta\u2019dan \u00f6te \u0130talya ile bile direk ba\u011flant\u0131l\u0131 de\u011fil! Maier\u2019in yapt\u0131\u011f\u0131 \u00e7al\u0131\u015fma Tokyo\u2019da bulunan Okura Oteli i\u00e7in. 2015 senesinde renovasyona girecek otelin, bu proje ile ruhunu kaybedece\u011finden endi\u015felenen kreatif direkt\u00f6r, sosyal medya arac\u0131l\u0131\u011f\u0131yla sesini yetkililere duyurmaya kararl\u0131.<\/p>\n

\"mymomentatokura\"Okura, Tokyo\u2019daki ikonik otellerden bir tanesi. Tomas Maier\u2019in ise ki\u015fisel olarak en sevdi\u011fi… Yap\u0131m\u0131 1962\u2019de tamamlanan otel sava\u015f sonras\u0131 d\u00f6nem mimarisini yans\u0131t\u0131yor. Tokyo 2020 Olimpiyatlar\u0131\u2019na haz\u0131rlanmak amac\u0131 ile, var olan otel y\u0131k\u0131l\u0131p yerine yeni ve daha b\u00fcy\u00fck bir Okura in\u015fa etmek isteniyor. Bottega Veneta ise bu karara kar\u015f\u0131 \u00e7\u0131kmak i\u00e7in oteli seven herkesi Instagram\u2019da bulu\u015fmaya davet ediyor. Ki\u015filer Okura Oteli\u2019nde \u00e7ektikleri bir foto\u011fraf\u0131 Instagram \u00fczeriden #mymomentatokura etiketi ile payla\u015f\u0131yorlar. L\u00fcks \u0130talyan markas\u0131 ise kampanyay\u0131 kendi kanallar\u0131ndan destekliyor. Burada ama\u00e7lanan tabi ki foto\u011fraflar arac\u0131l\u0131\u011f\u0131 ile duygulara dokunmak. Okura\u2019da ge\u00e7irilen zaman\u0131n yaratt\u0131\u011f\u0131 \u2018hissi\u2019 markay\u0131 sevenlere an\u0131msatmak. Otelin ne kadar sevildi\u011fini haf\u0131zalarda tazelemek. Ve nihayetinde, otelin oldu\u011fu gibi korunmas\u0131 gerekti\u011fini savunan bir kamuoyu olu\u015fturmak. Peki sizce neden \u0130talya\u2019n\u0131n l\u00fcks t\u00fcketim markas\u0131, Tokyo\u2019daki bir oteli savunmaya soyunmu\u015f olabilir?<\/p>\n

Bottega Veneta\u2019n\u0131n bu sorumlulu\u011fu almay\u0131 kendine g\u00f6rev bilmesinin alt\u0131nda Tomas Maier\u2019\u0131n vizyonu yat\u0131yor. Verilen deste\u011fin sebebini net olarak anlayabilmek i\u00e7in Bottega\u2019n\u0131n tarihinden biraz bahsetmem gerek. Bottega Veneta 1966\u2019da kuruldu. Kaliteli el i\u015f\u00e7ili\u011fi sayesinde k\u0131sa s\u00fcrede pe\u015finden ko\u015fulan bir marka haline geldi. Ancak ge\u00e7en y\u0131llar markan\u0131n de\u011ferini eritti. G\u00fcn\u00fcn trendlerine yenik d\u00fc\u015fen Bottega Veneta 1990\u2019lar\u0131n sonlar\u0131nda yolunu kaybetmi\u015f, hat\u0131rlanmayan bir markaya d\u00f6n\u00fc\u015ft\u00fc. 2001\u2019de Gucci Group taraf\u0131ndan sat\u0131n al\u0131nmas\u0131 Bottega Veneta\u2019n\u0131n d\u00f6n\u00fcm noktas\u0131 oldu. Sat\u0131n alma sonras\u0131, Tomas Maier markan\u0131n kreatif direkt\u00f6rl\u00fc\u011f\u00fcne getirildi. Markay\u0131 k\u00f6klerine geri d\u00f6nd\u00fcren Maier, \u00fcr\u00fcnlerdeki el i\u015f\u00e7ili\u011fini yeniden \u00f6n plana \u00e7\u0131kart\u0131p bunu modern tasar\u0131mlarla birle\u015ftirdi. Gucci Group’un finansal deste\u011fiyle de beslenen Bottega b\u00f6ylece yeniden parlamaya ba\u015flad\u0131.<\/p>\n

Okura \u00f6zelinde Tomas Maier\u2019\u0131 endi\u015felendiren de renovasyon sebebiyle otelin modern Japon mimarisini sembolize eden kimli\u011fini yitirece\u011fi. Yani yenileme \u00e7al\u0131\u015fmas\u0131n\u0131n, binaya kimlik kazand\u0131ran el eme\u011fi dokunu\u015flar\u0131 silece\u011fi… \u00a0Tomas Maier bu kampanya i\u00e7in haz\u0131rlad\u0131\u011f\u0131 video\u2019da \u015fehirlere \u2018ruh\u2019 katan binalar\u0131n, tap\u0131naklar veya tarihi eserler gibi korunmad\u0131\u011f\u0131n\u0131 vurguluyor. Hayat\u0131m\u0131z\u0131 g\u00fczelle\u015ftiren ve k\u00fclt\u00fcr\u00fcm\u00fcz\u00fc \u015fekillendiren bu e\u015fsiz binalar\u0131n, ekonomik kayg\u0131lar ad\u0131na yok olmamas\u0131 i\u00e7in \u00e7abalamam\u0131z gerekti\u011fini belirtiyor. \u00c7\u00fcnk\u00fc e\u011fer renovasyon durdurulamazsa, mimarisi de\u011fi\u015fen Okura\u2019n\u0131n misafirlerine sundu\u011fu \u2018his\u2019 de tamamen farkl\u0131la\u015facak. Bu da, y\u0131llarca biriktirilen marka de\u011ferinin bir \u00e7\u0131rp\u0131da yok olmas\u0131 demek.<\/p>\n

Bu kampanya ile ayr\u0131 sekt\u00f6rlere ait iki markan\u0131n nas\u0131l ortak paydada bulu\u015ftu\u011funu g\u00f6zlemliyoruz. Bir otel de ayn\u0131 bir moda evi gibi k\u00f6klerinden beslenerek ve \u00f6z\u00fcndeki el i\u015f\u00e7ili\u011fini y\u00fcceltip koruyarak yar\u0131nlara aktar\u0131l\u0131yor. Tomas Maier de marka konusunda tam bu de\u011ferlere olan inanc\u0131 sebebi ile Okura\u2019ya yard\u0131m elini uzat\u0131yor.\"Bottega-Veneta-Tomas-Maier-Japan\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ge\u00e7ti\u011fimiz g\u00fcnlerde Bottega Veneta\u2019n\u0131n kreatif direkt\u00f6r\u00fc Tomas Maier farkl\u0131 bir kampanyayla kar\u015f\u0131m\u0131za \u00e7\u0131kt\u0131. Farkl\u0131 \u00e7\u00fcnk\u00fc, bahsetti\u011fim…<\/p>","protected":false},"author":1,"featured_media":252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[168],"tags":[91,97,92,96,95,94,93,98],"location":[],"yoast_head":"\nBottega Veneta\u2019n\u0131n Sesine Kulak Ver Tokyo! - MarkaHikayecisi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markahikayecisi.com\/?p=251\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bottega Veneta\u2019n\u0131n Sesine Kulak Ver Tokyo! - MarkaHikayecisi\" \/>\n<meta property=\"og:description\" content=\"Ge\u00e7ti\u011fimiz g\u00fcnlerde Bottega Veneta\u2019n\u0131n kreatif direkt\u00f6r\u00fc Tomas Maier farkl\u0131 bir kampanyayla kar\u015f\u0131m\u0131za \u00e7\u0131kt\u0131. 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