{"id":223,"date":"2014-12-08T12:40:49","date_gmt":"2014-12-08T10:40:49","guid":{"rendered":"http:\/\/markahikayecisi.com\/?p=223"},"modified":"2015-02-13T13:31:37","modified_gmt":"2015-02-13T11:31:37","slug":"kucuk-ayaklar-dogru-adimlar","status":"publish","type":"post","link":"https:\/\/markahikayecisi.com\/?p=223","title":{"rendered":"K\u00fc\u00e7\u00fck Ayaklar, Do\u011fru Ad\u0131mlar"},"content":{"rendered":"

\u00c7ocuk deyip ge\u00e7memek laz\u0131m! Ne de olsa bug\u00fcn\u00fcn l\u00fcks t\u00fcketim m\u00fc\u015fterilerinin \u00e7ocuklar\u0131, yar\u0131n bu d\u00fcnyay\u0131 devam ettirecek minik birer potansiyel… \u0130\u015fte bu nedenle bir\u00e7ok moda evi \u00e7ocuklar i\u00e7in ayr\u0131 marka uzant\u0131lar\u0131n\u0131 \u00e7oktan kurdular. Burberry Children, Lanvin Paris Petite ve Little Marc Jacobs bunlardan sadece birka\u00e7\u0131. Bir\u00e7ok ba\u015fka tan\u0131d\u0131rk marka ise, kendi isimleri alt\u0131nda \u00e7ocuklara \u00f6zel koleksiyon \u00fcreterek bu alanda boy g\u00f6stermeyi tercih ediyor. Bak\u0131n\u0131z, \u00f6rnek: Baby Dior. \u00c7ocuk l\u00fcks t\u00fcketimi katlanarak b\u00fcy\u00fcyen bir sekt\u00f6r. 2013 senesinde ilk defa Londra\u2019da d\u00fczenlenen Global Kids\u2019 Fashion Week bile tek ba\u015f\u0131na bunu kan\u0131tlamaya yeter. Talep y\u00fcksek olunca, \u00e7ocuk modas\u0131na yap\u0131lan marka giri\u015fleri de h\u0131zla art\u0131yor. En son \u00f6rnek ge\u00e7ti\u011fimiz g\u00fcnlerde \u0130talyan Salvatore Ferragamo\u2019dan geldi.\"ferragamo-mini-shoes-girls-ayakkabi\"<\/a><\/p>\n

Ferragamo, k\u0131z \u00e7ocuklar\u0131 i\u00e7in bir kaps\u00fcl ayakkab\u0131 koleksiyonu haz\u0131rlad\u0131. Bunu yaparken orijinali Audrey Hepburn i\u00e7in haz\u0131rlanan ve ard\u0131ndan markan\u0131n klasik modeli haline gelen \u2018Varina\u2019 modeli \u00fczerinden ilerledi. Evet do\u011fru modeli hayal ediyorsunuz! Ferragamo deyince akla gelen ilk ayakkab\u0131 o. Yuvarlak burunlu, \u00fczerinde kurdele ve metal Ferragamo amblemi olan… Ge\u00e7ici bir s\u00fcre i\u00e7in \u00fcretilen ve $325\u2019dan sat\u0131\u015fa sunulan babetler ise 27-33 numaral\u0131 ayaklara \u00f6zel.<\/p>\n

Varina kaps\u00fcl koleksiyonu ile hedeflenen al\u0131c\u0131 tabi ki anneler. Ancak ya\u015flanma e\u011filimindeki bir marka olan Ferragamo, haz\u0131rlad\u0131\u011f\u0131 kaps\u00fcl koleksiyon ile, esas anneleri arac\u0131l\u0131\u011f\u0131yla \u00e7ocuklar\u0131n kalbine dokunmay\u0131 hedefliyor. Markan\u0131n devaml\u0131l\u0131\u011f\u0131n\u0131 ayn\u0131 kuvvet ile s\u00fcrd\u00fcrebilmek i\u00e7in gen\u00e7 m\u00fc\u015fteriler taraf\u0131ndan tercih edilmeye ihtiyac\u0131 var. Bu g\u00f6zle bak\u0131ld\u0131\u011f\u0131nda, marka alg\u0131s\u0131n\u0131 k\u00fc\u00e7\u00fck ya\u015ftan yaratmak, markay\u0131 sevdirmek, \u00e7ocuklar\u0131 Ferragamo\u2019ya yak\u0131n hissettirmek hep bu minik babetlerin i\u00e7ine kodlanm\u0131\u015f ama\u00e7lar. Koleksiyon i\u00e7in se\u00e7ilen model de elbet ki tesad\u00fcf de\u011fil. Ferragamo\u2019nun klasik modeli, anne ile k\u0131z\u0131n\u0131n ayn\u0131 ayakkab\u0131y\u0131 sat\u0131n almas\u0131na olanak veriyor. Yani zaten annesi gibi olmaya heveslenen k\u0131zlara, anneyle ayn\u0131 g\u00f6r\u00fcnme \u015fans\u0131 tan\u0131yor.<\/p>\n

Bir \u00f6nemli nokta da, ge\u00e7en sene Ferragamo\u2019nun ikonik Vera modelinin (Varina\u2019n\u0131n topuklu versiyonu) 35. y\u0131ld\u00f6n\u00fcm\u00fcn\u00fc kutlam\u0131\u015f olmas\u0131. Bu haz\u0131rlanan kaps\u00fcl koleksiyon, kutlama i\u00e7in olu\u015fturulan\u00a0pazarlama stratejisinin uzant\u0131s\u0131 niteli\u011finde. \u00c7\u00fcnk\u00fc \u00fcnl\u00fc moda evi,\u00a0Ferragamo MINI\u00a0koleksiyonu ile k\u00f6klerine d\u00f6n\u00fc\u015f yap\u0131p klasik modelinin \u00fczerindeki tozlar\u0131 silkelerken, ona farkl\u0131 bir sat\u0131\u015f alan\u0131 yarat\u0131yor. ‘MINI’\u00a0ayakkab\u0131lar\u0131n \u00e7ocuklar taraf\u0131ndan tercih edilmesi sadece Ferragamo markas\u0131n\u0131 de\u011fil, Varina\u00a0modeli de gen\u00e7le\u015ftiriyor.<\/p>\n

\u00dcnl\u00fc moda evinin bu hamleyi\u00a0bir deneme olarak planlad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. Geri d\u00f6n\u00fc\u015fleri analiz ettikten sonraki ad\u0131m, k\u0131z \u00e7ocuklar\u0131na \u00f6zel kal\u0131c\u0131 koleksiyonlar \u00fcretmek olacakt\u0131r.\"ferragamo-mini\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c7ocuk deyip ge\u00e7memek laz\u0131m! Ne de olsa bug\u00fcn\u00fcn l\u00fcks t\u00fcketim m\u00fc\u015fterilerinin \u00e7ocuklar\u0131, yar\u0131n bu d\u00fcnyay\u0131 devam…<\/p>","protected":false},"author":1,"featured_media":224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[4,168],"tags":[63,80,74,72,81,79,75,73,59,19,8,71,76,78,77],"location":[],"yoast_head":"\nK\u00fc\u00e7\u00fck Ayaklar, Do\u011fru Ad\u0131mlar - MarkaHikayecisi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markahikayecisi.com\/?p=223\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K\u00fc\u00e7\u00fck Ayaklar, Do\u011fru Ad\u0131mlar - MarkaHikayecisi\" \/>\n<meta property=\"og:description\" content=\"\u00c7ocuk deyip ge\u00e7memek laz\u0131m! Ne de olsa bug\u00fcn\u00fcn l\u00fcks t\u00fcketim m\u00fc\u015fterilerinin \u00e7ocuklar\u0131, yar\u0131n bu d\u00fcnyay\u0131 devam...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/markahikayecisi.com\/?p=223\" \/>\n<meta property=\"og:site_name\" content=\"MarkaHikayecisi\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-08T10:40:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-02-13T11:31:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2014\/12\/ferragamo-mini-kids.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2806\" \/>\n\t<meta property=\"og:image:height\" content=\"2126\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Beg\u00fcm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beg\u00fcm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/markahikayecisi.com\/?p=223\",\"url\":\"https:\/\/markahikayecisi.com\/?p=223\",\"name\":\"K\u00fc\u00e7\u00fck Ayaklar, Do\u011fru Ad\u0131mlar - MarkaHikayecisi\",\"isPartOf\":{\"@id\":\"https:\/\/markahikayecisi.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/markahikayecisi.com\/?p=223#primaryimage\"},\"image\":{\"@id\":\"https:\/\/markahikayecisi.com\/?p=223#primaryimage\"},\"thumbnailUrl\":\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2014\/12\/ferragamo-mini-kids.jpg\",\"datePublished\":\"2014-12-08T10:40:49+00:00\",\"dateModified\":\"2015-02-13T11:31:37+00:00\",\"author\":{\"@id\":\"https:\/\/markahikayecisi.com\/#\/schema\/person\/462a36338612b6495090406d61b31cab\"},\"breadcrumb\":{\"@id\":\"https:\/\/markahikayecisi.com\/?p=223#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/markahikayecisi.com\/?p=223\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/markahikayecisi.com\/?p=223#primaryimage\",\"url\":\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2014\/12\/ferragamo-mini-kids.jpg\",\"contentUrl\":\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2014\/12\/ferragamo-mini-kids.jpg\",\"width\":2806,\"height\":2126},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/markahikayecisi.com\/?p=223#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Anasayfa\",\"item\":\"https:\/\/markahikayecisi.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"K\u00fc\u00e7\u00fck Ayaklar, Do\u011fru Ad\u0131mlar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/markahikayecisi.com\/#website\",\"url\":\"https:\/\/markahikayecisi.com\/\",\"name\":\"MarkaHikayecisi\",\"description\":\"Moda, Tasar\u0131m ve L\u00fcks T\u00fcketim Pazarlamas\u0131 \u00dczerine\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/markahikayecisi.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/markahikayecisi.com\/#\/schema\/person\/462a36338612b6495090406d61b31cab\",\"name\":\"Beg\u00fcm\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/markahikayecisi.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/markahikayecisi.com\/wp-content\/litespeed\/avatar\/911f07849d5c11022debbd4a4ae4949f.jpg?ver=1776365896\",\"contentUrl\":\"https:\/\/markahikayecisi.com\/wp-content\/litespeed\/avatar\/911f07849d5c11022debbd4a4ae4949f.jpg?ver=1776365896\",\"caption\":\"Beg\u00fcm\"},\"url\":\"https:\/\/markahikayecisi.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"K\u00fc\u00e7\u00fck Ayaklar, Do\u011fru Ad\u0131mlar - MarkaHikayecisi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/markahikayecisi.com\/?p=223","og_locale":"tr_TR","og_type":"article","og_title":"K\u00fc\u00e7\u00fck Ayaklar, Do\u011fru Ad\u0131mlar - MarkaHikayecisi","og_description":"\u00c7ocuk deyip ge\u00e7memek laz\u0131m! Ne de olsa bug\u00fcn\u00fcn l\u00fcks t\u00fcketim m\u00fc\u015fterilerinin \u00e7ocuklar\u0131, yar\u0131n bu d\u00fcnyay\u0131 devam...","og_url":"https:\/\/markahikayecisi.com\/?p=223","og_site_name":"MarkaHikayecisi","article_published_time":"2014-12-08T10:40:49+00:00","article_modified_time":"2015-02-13T11:31:37+00:00","og_image":[{"width":2806,"height":2126,"url":"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2014\/12\/ferragamo-mini-kids.jpg","type":"image\/jpeg"}],"author":"Beg\u00fcm","twitter_card":"summary_large_image","twitter_misc":{"Yazan:":"Beg\u00fcm","Tahmini okuma s\u00fcresi":"2 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/markahikayecisi.com\/?p=223","url":"https:\/\/markahikayecisi.com\/?p=223","name":"K\u00fc\u00e7\u00fck Ayaklar, Do\u011fru Ad\u0131mlar - MarkaHikayecisi","isPartOf":{"@id":"https:\/\/markahikayecisi.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/markahikayecisi.com\/?p=223#primaryimage"},"image":{"@id":"https:\/\/markahikayecisi.com\/?p=223#primaryimage"},"thumbnailUrl":"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2014\/12\/ferragamo-mini-kids.jpg","datePublished":"2014-12-08T10:40:49+00:00","dateModified":"2015-02-13T11:31:37+00:00","author":{"@id":"https:\/\/markahikayecisi.com\/#\/schema\/person\/462a36338612b6495090406d61b31cab"},"breadcrumb":{"@id":"https:\/\/markahikayecisi.com\/?p=223#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/markahikayecisi.com\/?p=223"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/markahikayecisi.com\/?p=223#primaryimage","url":"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2014\/12\/ferragamo-mini-kids.jpg","contentUrl":"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2014\/12\/ferragamo-mini-kids.jpg","width":2806,"height":2126},{"@type":"BreadcrumbList","@id":"https:\/\/markahikayecisi.com\/?p=223#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Anasayfa","item":"https:\/\/markahikayecisi.com\/"},{"@type":"ListItem","position":2,"name":"K\u00fc\u00e7\u00fck Ayaklar, Do\u011fru Ad\u0131mlar"}]},{"@type":"WebSite","@id":"https:\/\/markahikayecisi.com\/#website","url":"https:\/\/markahikayecisi.com\/","name":"MarkaHikayecisi","description":"Moda, Tasar\u0131m ve L\u00fcks T\u00fcketim Pazarlamas\u0131 \u00dczerine","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/markahikayecisi.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Person","@id":"https:\/\/markahikayecisi.com\/#\/schema\/person\/462a36338612b6495090406d61b31cab","name":"Beg\u00fcm","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/markahikayecisi.com\/#\/schema\/person\/image\/","url":"https:\/\/markahikayecisi.com\/wp-content\/litespeed\/avatar\/911f07849d5c11022debbd4a4ae4949f.jpg?ver=1776365896","contentUrl":"https:\/\/markahikayecisi.com\/wp-content\/litespeed\/avatar\/911f07849d5c11022debbd4a4ae4949f.jpg?ver=1776365896","caption":"Beg\u00fcm"},"url":"https:\/\/markahikayecisi.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=\/wp\/v2\/posts\/223"}],"collection":[{"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=223"}],"version-history":[{"count":5,"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=\/wp\/v2\/posts\/223\/revisions"}],"predecessor-version":[{"id":231,"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=\/wp\/v2\/posts\/223\/revisions\/231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=\/wp\/v2\/media\/224"}],"wp:attachment":[{"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=223"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=%2Fwp%2Fv2%2Flocation&post=223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}