{"id":2197,"date":"2019-04-25T13:38:22","date_gmt":"2019-04-25T11:38:22","guid":{"rendered":"http:\/\/markahikayecisi.com\/?p=2197"},"modified":"2019-06-13T20:13:49","modified_gmt":"2019-06-13T18:13:49","slug":"beymen-club-x-arzum-is-birligi","status":"publish","type":"post","link":"https:\/\/markahikayecisi.com\/?p=2197","title":{"rendered":"Beymen Club X Arzum \u0130\u015f Birli\u011fi?"},"content":{"rendered":"\n<p>Ge\u00e7ti\u011fimiz hafta nefis bir i\u015f birli\u011finin haberini ald\u0131k.&nbsp;<strong>Beymen Club ile Arzum<\/strong>&nbsp;g\u00fc\u00e7lerini birle\u015ftirmi\u015f ve giyim sekt\u00f6r\u00fcndeki \u201ckaps\u00fcl koleksiyon\u201d tabirine yak\u0131n bir \u00fcslupla mini bir ortak koleksiyon haz\u0131rlam\u0131\u015ft\u0131. \u00dcstelik&nbsp;<strong>T\u00fcrkiye\u2019de ilk defa<\/strong>&nbsp;bu \u015fekilde bir ortak \u00e7al\u0131\u015fma yap\u0131l\u0131yordu.&nbsp;<strong>Bir moda markas\u0131 ile bir elektrikli ev aletleri markas\u0131&nbsp;<\/strong>bulu\u015fuyordu\u2026 Asl\u0131nda koleksiyon par\u00e7alar\u0131 T\u00fcrkiye tan\u0131t\u0131m\u0131ndan \u00e7ok \u00f6nce, ge\u00e7ti\u011fimiz \u015fubat ay\u0131nda Frankfurt\u2019taki Ambiente Fuar\u0131\u2019nda ilk defa g\u00f6r\u00fcy\u00fcce \u00e7\u0131km\u0131\u015f, fuarda m\u00fcthi\u015f ilgiyle kar\u015f\u0131la\u015fm\u0131\u015ft\u0131. Tahmin edersiniz ki T\u00fcrkiye lansman\u0131n\u0131n ard\u0131ndan koleksiyon \u2018evinde\u2019 de lay\u0131k oldu\u011fu alk\u0131\u015f\u0131 toplad\u0131.<\/p>\n<p>\u0130\u015f birli\u011fi Arzum\u2019a ait su \u0131s\u0131t\u0131c\u0131s\u0131, tost makinas\u0131, blender, \u00e7ay ve T\u00fcrk kahvesi makinalar\u0131 \u00fczerinde \u015fekilleniyor. Beymen Club dokunu\u015fu ile her birinin \u00fczerinde ayr\u0131 ayr\u0131 baharlar a\u00e7m\u0131\u015f sanki. Se\u00e7ilen renkler parlak ve enerjik. Desenler i\u00e7 a\u00e7\u0131c\u0131. Beymen Club\u2019\u0131n logosundaki kaz ise her objenin \u00fczerine usulca u\u00e7uyormu\u015f\u00e7as\u0131na yerle\u015ftirilmi\u015f. Tasar\u0131m\u0131n b\u00fct\u00fcn\u00fcyle \u00e7abas\u0131z bir uyum i\u00e7erisinde. Koleksiyonu \u00e7ok be\u011fendim. Ancak burada esas alt\u0131n\u0131 \u00e7izmek istedi\u011fim Arzum X Beymen Club i\u015f birli\u011finin neden \u00f6nemli oldu\u011fu.<\/p>\n<h2><strong>Sihir orijinal birliktelikte<\/strong><\/h2>\n<p>\u0130\u015f birliklerine taksit kampanyalar\u0131 kadar al\u0131\u015f\u0131k oldu\u011fumuz, yeni sezonlar\u0131n i\u015f birli\u011fi haberleri e\u015fli\u011finde a\u00e7\u0131lmas\u0131n\u0131 kan\u0131ksad\u0131\u011f\u0131m\u0131z bu ortamda ses getirecek ortak \u00e7al\u0131\u015fmay\u0131 bulmak zor. \u00dcnl\u00fcler ile markalar, markalar ile moda evleri, moda evleri ile farkl\u0131 disiplinden tasar\u0131mc\u0131lar\u2026 \u00c7ok\u00e7a kombinasyon g\u00f6rd\u00fck. Bu kalabal\u0131kta bana g\u00f6re&nbsp;<strong>bir\u00e7ok i\u015f birli\u011fi daha en ba\u015f\u0131ndan \u00f6l\u00fc do\u011fuyor.<\/strong>Ba\u015fl\u0131k ilgi \u00e7ekici de\u011filse, tan\u0131t\u0131m ne kadar g\u00fc\u00e7l\u00fc olursa olsun arzulanan sonu\u00e7lara ula\u015f\u0131lam\u0131yor. D\u00fc\u015f\u00fcnsenize; ba\u015fl\u0131\u011f\u0131 sizde merak uyand\u0131rmayan bir kitab\u0131 bir an \u00f6nce al\u0131p okumak i\u00e7in ne kadar i\u015ftah\u0131n\u0131z olur ki?&nbsp; Arzum X Beymen Club\u2019\u0131n tam da bu noktada do\u011fru k\u00f6\u015feden yola koyuldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum.<strong>&nbsp;Daha \u00fcr\u00fcnleri dahi g\u00f6rmeden, yan yana okudu\u011funuz iki marka ismi heyecan verici duruyor mu? Siz ona bak\u0131n. Sadece ona de\u011fil, ama \u0130LK ona bak\u0131n.<\/strong><\/p>\n<h2>Bir life-style brand olarak Beymen Club<\/h2>\n<p>Resmi markalar\u0131n g\u00f6z\u00fcnden ayr\u0131 ayr\u0131 incelersek ise durum \u015f\u00f6yle\u2026 Beymen Club hala bir \u015fekilde holdingin amiral gemisi olan Beymen\u2019in uzant\u0131s\u0131 olarak alg\u0131lanabilmekte. Burada elbet ayn\u0131 isim kullan\u0131m\u0131n\u0131n da pay\u0131 b\u00fcy\u00fck. Dolay\u0131s\u0131yla bir di\u011fer T\u00fcrk markas\u0131 ile, T\u00fcrk kad\u0131n\u0131n\u0131n ya\u015fam tarz\u0131 d\u00fc\u015f\u00fcn\u00fclerek kurgulanan bu i\u015f birli\u011fi<strong>&nbsp;Beymen Club\u2019\u0131n ba\u011f\u0131ms\u0131z marka varl\u0131\u011f\u0131n\u0131 g\u00fc\u00e7lendiriyor.<\/strong>&nbsp;<strong>\u0130\u015f birli\u011fi Beymen Club\u2019\u0131 net bir bi\u00e7imde spot \u0131\u015f\u0131klar alt\u0131na ta\u015f\u0131rken markan\u0131n bireysel potansiyelini nefis bir \u00fcslupla g\u00f6z \u00f6n\u00fcne \u00e7\u0131kar\u0131yor.<\/strong>&nbsp;\u00dcstelik i\u015f birli\u011fi markadaki \u201c<strong>life-style brand\u201d&nbsp;<\/strong><strong>alg\u0131s\u0131na da katk\u0131da bulunuyor<\/strong>. Di\u011fer bir deyi\u015fle Beymen Club bu ortak \u00e7al\u0131\u015fmadan hareketle&nbsp;<strong>kad\u0131nlar\u0131n g\u00fcndelik hayat\u0131n\u0131n farkl\u0131 alanlar\u0131na sirayet edebilecek kapsamda bir marka oldu\u011funun alt\u0131n\u0131 \u00e7iziyor. \u00c7ok da g\u00fczel \u00e7iziyor\u2026<\/strong><\/p>\n<h2>Gen\u00e7lik dolu, e\u011flenceli bir arzum<\/h2>\n<p>\u201cSen dokunursun de\u011fi\u015fir d\u00fcnya\u201d mottosu ile 52 y\u0131ld\u0131r kad\u0131nlar\u0131n yard\u0131mc\u0131s\u0131 olmay\u0131 hedeflemi\u015f&nbsp;<strong>Arzum i\u00e7in ise bu \u201cdokunu\u015f\u201d tasar\u0131msal boyutundan \u00f6t\u00fcr\u00fc \u00f6nemli.<\/strong>&nbsp;Ne de olsa pazarlaman\u0131n tasar\u0131m \u00fczerinden yap\u0131ld\u0131\u011f\u0131 bir d\u00f6nemden ge\u00e7iyoruz. Apple\u2019\u0131n Apple olu\u015fu, Levi\u2019s\u2019\u0131n geri d\u00f6n\u00fc\u015f\u00fc, ki\u015fiselle\u015ftirme kavram\u0131n\u0131n bu kadar tutulmas\u0131 hep tasar\u0131m\u0131n sihrinden. Hele ki yar\u0131m asr\u0131 devirmi\u015f bir marka i\u00e7in gen\u00e7ler taraf\u0131ndan be\u011fenilmek, taze ve g\u00fcncel bulunmak azami \u00f6nemde bir m\u00fccadele. \u00c7\u00f6z\u00fcm\u00fc mutlaka tasar\u0131mda aranmas\u0131 gereken bir m\u00fccadele\u2026&nbsp;<\/p>\n<p>Makalenin t\u00fcm\u00fcn\u00fc okumak i\u00e7in <a href=\"http:\/\/www.marketingturkiye.com.tr\/haberler\/beymen-club-x-arzum-is-birligi-neden-onemli\/\" target=\"_blank\" rel=\"noopener noreferrer\">l\u00fctfen<\/a> buraya t\u0131klay\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ge\u00e7ti\u011fimiz hafta nefis bir i\u015f birli\u011finin haberini ald\u0131k.&nbsp;Beymen Club ile Arzum&nbsp;g\u00fc\u00e7lerini birle\u015ftirmi\u015f ve giyim sekt\u00f6r\u00fcndeki \u201ckaps\u00fcl&#8230;<\/p>","protected":false},"author":1,"featured_media":2199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[12,168,514],"tags":[947,949,789,948,18,888],"location":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beymen Club X Arzum \u0130\u015f Birli\u011fi? 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