{"id":2176,"date":"2019-02-11T10:12:40","date_gmt":"2019-02-11T08:12:40","guid":{"rendered":"http:\/\/markahikayecisi.com\/?p=2176"},"modified":"2019-06-13T20:14:11","modified_gmt":"2019-06-13T18:14:11","slug":"markalar-neden-logo-degistirmeye-merak-saldilar","status":"publish","type":"post","link":"https:\/\/markahikayecisi.com\/?p=2176","title":{"rendered":"Markalar Neden Logo De\u011fi\u015ftirmeye Merak Sald\u0131lar?"},"content":{"rendered":"\n<p class=\"p1\"><span class=\"s1\">Burberry, Celine veya Balmain ile dikkatinizi \u00e7ekmediyse bile Zara ile mutlaka \u00e7ekmi\u015ftir. Sanki <b>markalar aras\u0131<\/b> (\u00f6zellikle de giyim markalar\u0131) <b>bir logo de\u011fi\u015ftirme yar\u0131\u015fmas\u0131n\u0131n tam ortas\u0131na d\u00fc\u015fm\u00fc\u015f gibiyiz.<\/b> Zara\u2019n\u0131n sosyal medyada ma\u011fdur kald\u0131\u011f\u0131 alayc\u0131 yakla\u015f\u0131mlara bakarak yeni logosunun pek de olumlu kar\u015f\u0131lanmad\u0131\u011f\u0131n\u0131 s\u00f6ylesek de bu sonucu de\u011fi\u015ftirmiyor. Markalar har\u0131l har\u0131l logolar\u0131n\u0131n \u00fczerinde oynuyor! Peki <b>markan\u0131n yaratt\u0131\u011f\u0131 hissiyat\u0131n \u00f6nemli bir b\u00f6l\u00fcm\u00fcn\u00fc \u00fcstlenen logo, trendler de\u011fi\u015fse, koleksiyonlar ba\u015fkala\u015fsa da uzun y\u0131llar varl\u0131\u011f\u0131n\u0131 aynen devam ettirmez miydi?<\/b> Ne oldu da markalar logo de\u011fi\u015fimine merak sald\u0131?<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">De\u011fnek Kreatif Direkt\u00f6r\u00fcn Elinde<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"> K\u0131sa ge\u00e7mi\u015fi bir hat\u0131rlayal\u0131m. Yves Saint Laurent\u2019in 2012\u2019deki kabuk de\u011fi\u015fiminden sorumlu kreatif direkt\u00f6r\u00fc Hedi Slimane marka ad\u0131na \u00e7ok cesur bir ad\u0131m\u0131 da logo kulvar\u0131nda atm\u0131\u015ft\u0131. Markan\u0131n isminden \u201cYves\u201d k\u0131sm\u0131n\u0131 kald\u0131ran Slimane, logoyu da buna g\u00f6re yeniden d\u00fczenletti. Markan\u0131n i\u00e7ine girdi\u011fi b\u00fcy\u00fck de\u011fi\u015fim logosuyla da b\u00fct\u00fcnl\u00fck kazand\u0131.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"> <a href=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2019\/02\/celine-redesign.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-medium wp-image-2178\" src=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2019\/02\/celine-redesign-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2019\/02\/celine-redesign-300x169.png 300w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2019\/02\/celine-redesign-573x322.png 573w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2019\/02\/celine-redesign.png 596w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>2017\u2019de Raf Simons Amerikan r\u00fcyas\u0131n\u0131n kadim markas\u0131 Calvin Klein\u2019\u0131n kreatif direkt\u00f6r\u00fcl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi\u011finde ilk i\u015fleme koyduklar\u0131ndan bir tanesi markan\u0131n logosunu tazelemek idi. Benzer \u015fekilde Diane Von Furstenberg de logosunu de\u011fi\u015ftirmi\u015fti\u2026 Onlar\u0131 takiben 2018\u2019de Balenciaga\u2019n\u0131n kreatif direkt\u00f6r\u00fcl\u00fck koltu\u011funa oturan Demna Gvasalia moda evinin logosunu yeniden tasarlatt\u0131. Buradaki patern\u2019i g\u00f6rebiliyorsunuz de\u011fil mi? Hadi bir \u00f6rnek daha vereyim. 2018\u2019de Celine\u2019e transfer olan Hedi Slimane bu sefer de Celine logosunda de\u011fi\u015fiklik yapt\u0131. E harfinin \u00fczerindeki aksan kalkt\u0131, harfler kal\u0131nla\u015ft\u0131. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"> Kreatif direk\u00f6rler markan\u0131n stiline, duru\u015funa, konu\u015ftu\u011fu tona y\u00f6n verirken logoyu da bunun i\u00e7erisine dahil etmek istiyorlar. Bu de\u011fi\u015fimi <b>markaya katt\u0131klar\u0131 ki\u015fisel bir imza niteli\u011finde <\/b>g\u00f6r\u00fcyorlar. T\u00fcm\u00fc de\u011fil. Ama bunu isteyen kreatif direkt\u00f6r say\u0131s\u0131nda art\u0131\u015f oldu\u011fu kesin. Her kreatif direkt\u00f6r de\u011fi\u015fimi ile birlikte marka da onunla birlikte evrim ge\u00e7irmek zorunda m\u0131 (\u00f6rne\u011fin 2017\u2019de b\u00fcy\u00fck yank\u0131lar uyand\u0131rarak Calvin Klein\u2019a ge\u00e7en Raf Simons markadan \u00e7oktan ayr\u0131ld\u0131) sorusu bir kenarda duradursun, logo \u00f6zelindeki de\u011fi\u015fimin salt bu olguya ba\u011flanmamas\u0131 gerekir diye d\u00fc\u015f\u00fcn\u00fcyorum.<\/span><\/p>\n<p>&#8230;&#8230;&#8230;&#8230;..<\/p>\n<p>Makalenin t\u00fcm\u00fcn\u00fc okumak i\u00e7in <a href=\"http:\/\/www.marketingturkiye.com.tr\/haberler\/markalar-neden-logo-degistirmeye-merak-saldilar\/\" target=\"_blank\" rel=\"noopener noreferrer\">l\u00fctfen buraya t\u0131klay\u0131n\u0131z.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Burberry, Celine veya Balmain ile dikkatinizi \u00e7ekmediyse bile Zara ile mutlaka \u00e7ekmi\u015ftir. Sanki markalar aras\u0131 (\u00f6zellikle&#8230;<\/p>","protected":false},"author":1,"featured_media":2177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[4,882,168,514],"tags":[789,932,931,10,888],"location":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Markalar Neden Logo De\u011fi\u015ftirmeye Merak Sald\u0131lar? - MarkaHikayecisi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markahikayecisi.com\/?p=2176\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Markalar Neden Logo De\u011fi\u015ftirmeye Merak Sald\u0131lar? - MarkaHikayecisi\" \/>\n<meta property=\"og:description\" content=\"Burberry, Celine veya Balmain ile dikkatinizi \u00e7ekmediyse bile Zara ile mutlaka \u00e7ekmi\u015ftir. 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