D\u0131\u015far\u0131ya ta\u015fan mis gibi taze kek ve krema kokusu, vitrine yans\u0131yan pastel renkli f\u0131r\u0131nlar, f\u0131r\u0131nlardan \u00e7\u0131kan buhar, raf dolusu kek kutusu g\u00f6r\u00fcnt\u00fcleri\u2026 E\u011fer t\u00fcm bu ipu\u00e7lar\u0131n\u0131 takip edip Johnny Cupcakes ma\u011fazas\u0131na nefis bir cupcake yeme hevesiyle ad\u0131m atarsan\u0131z hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011frars\u0131n\u0131z. Zira i\u00e7eride sat\u0131l\u0131k bir tek cupcake dahi yok. Ama merak etmeyin. \u0130\u00e7eride kar\u015f\u0131la\u015faca\u011f\u0131n\u0131z detaylar sizi \u015fa\u015f\u0131rtt\u0131\u011f\u0131 kadar mutlu etmeye de yeter. S\u00f6z konusu Johnny Cupcakes oldu\u011funda bahsi ge\u00e7en bamba\u015fka bir marka\/ \u00fcr\u00fcn deneyimi de ondan. Ya da \u015f\u00f6yle diyelim, ma\u011fazadan d\u0131\u015far\u0131ya geri \u00e7\u0131kt\u0131\u011f\u0131n\u0131zda ba\u015fka t\u00fcrl\u00fc doymu\u015f olman\u0131z garanti.<\/p>\n
Buras\u0131 asl\u0131nda bir t-shirt ma\u011fazas\u0131. \u0130\u00e7eride sat\u0131n al\u0131nacak \u00fcr\u00fcn\u00fcn d\u0131\u015f\u0131nda her \u015feyin t\u0131pk\u0131 bir pastane gibi kurguland\u0131\u011f\u0131 ezber bozan bir t-shirt ma\u011fazas\u0131. Bir fenomene d\u00f6n\u00fc\u015fen, t-shirtlerini almak i\u00e7in insanlar\u0131n geceden ma\u011faza \u00f6n\u00fcnde kamp kurdu\u011fu, 2000\u2019den fazla ki\u015finin logosunu d\u00f6vme olarak v\u00fccudunda ta\u015f\u0131d\u0131\u011f\u0131 Johnny Cupcakes\u2019i bu kadar \u00fcnlendiren de i\u015fte tam bu ters k\u00f6\u015fe pazarlama mant\u0131\u011f\u0131.<\/strong><\/p>\n 2001 y\u0131l\u0131nda kap\u0131lar\u0131n\u0131 a\u00e7an Johnny Cupcakes\u2019in kurucusu Johnny Earle, bu markan\u0131n \u00f6ncesinde tam 16 farkl\u0131 i\u015f denemi\u015f. T-shirt i\u00e7in \u00e7\u0131k\u0131\u015f noktas\u0131 ise kuru kafa yerine bir cupcake yerle\u015ftirerek tasarlad\u0131\u011f\u0131 logo olmu\u015f. Yani herkesin bildi\u011fi bir ifadeyi sempatikle\u015ftirmi\u015f. Bu hamle ise t-shirt\u2019lerinin h\u0131zl\u0131ca sat\u0131lmas\u0131n\u0131n \u00f6n\u00fcn\u00fc a\u00e7arken markaya da kimli\u011fini vermi\u015f.<\/p>\n …………..<\/p>\n