\u00d6nce internet, ard\u0131ndan YouTube hayat\u0131m\u0131za girdi\u011finden beri video seyretmenin s\u0131kl\u0131\u011f\u0131 olduk\u00e7a de\u011fi\u015fti. Son birka\u00e7 y\u0131ld\u0131r ise bu de\u011fi\u015fimi moda d\u00fcnyas\u0131n\u0131n nas\u0131l kucaklad\u0131\u011f\u0131n\u0131 izler olduk. L\u00fcks moda evleri, uygun fiyatl\u0131 moda markalar\u0131, perakendeciler… Hepsi bu d\u00fcnyan\u0131n i\u00e7ine dahil hale geldi. Moda end\u00fcstrisinin kulland\u0131\u011f\u0131\u00a0Video\u2019lar\u0131n i\u00e7eri\u011fi ise \u00e7ok \u00e7e\u015fitli. Yeni \u00e7\u0131kan bir \u00fcr\u00fcn\u00fc tan\u0131tmak veya y\u0131lba\u015f\u0131 gibi y\u0131l\u0131n \u00f6zel bir d\u00f6nemine ait dilekleri iletmek ya da marka imaj\u0131na yat\u0131r\u0131m yapmak bunlardan sadece birka\u00e7\u0131…<\/p>\n
K\u0131saca alt\u0131n\u0131 \u00e7izmek istedi\u011fim, video arac\u0131l\u0131\u011f\u0131 ile yap\u0131lan marka ileti\u015fimin git gide \u00e7\u0131\u011f gibi b\u00fcy\u00fcd\u00fc\u011f\u00fc. Peki sizce, moda end\u00fcstrisinin bu dijital pazarlama kanal\u0131n\u0131 artarak tercih etmesinin alt\u0131nda ne yat\u0131yor?<\/p>\n
\u00d6ncelikle, video g\u00f6rsele k\u0131yasla \u00e7ok daha fazla \u2018tat\u2019 i\u00e7eriyor. \u0130nternet de bu \u2018tad\u0131\u2019 yaratmak i\u00e7in gerekli olan alt yap\u0131y\u0131 markaya t\u00fcm\u00fcyle sa\u011fl\u0131yor. Video\u2019daki hareketlilik, hikaye kurgusu, hayal ettirme kapasitesi, fonda kullan\u0131lan m\u00fczik bir b\u00fct\u00fcn olup reklam\u0131n\u0131 izledi\u011fimiz markay\u0131 \u00e7ok daha fazla \u2018hissetmemizi sa\u011fl\u0131yor.\u2019 Bu mecra t\u00fcketiciye markan\u0131n DNA\u2019s\u0131n\u0131 daha net aktarabildi\u011fi i\u00e7in kabul g\u00f6r\u00fcyor. \u00dcstelik video izleyerek s\u00f6z konusu markan\u0131n d\u00fcnyas\u0131na dahil olmak \u00e7ok da e\u011flenceli! A\u015fa\u011f\u0131da \u00f6rnek olarak Dior ve Valentino\u2019nun taptaze videolar\u0131n\u0131 payla\u015f\u0131yorum.<\/p>\n