{"id":2136,"date":"2019-01-15T12:13:20","date_gmt":"2019-01-15T10:13:20","guid":{"rendered":"http:\/\/markahikayecisi.com\/?p=2136"},"modified":"2019-01-15T18:10:37","modified_gmt":"2019-01-15T16:10:37","slug":"karsinizda-moda-sektorunun-2018-karnesi","status":"publish","type":"post","link":"https:\/\/markahikayecisi.com\/?p=2136","title":{"rendered":"Kar\u015f\u0131n\u0131zda Moda Sekt\u00f6r\u00fcn\u00fcn 2018 Karnesi"},"content":{"rendered":"\n<p>Ad\u0131 \u00fczerinde bu bir karne. O y\u00fczden metni \u00e7ok da uzatmayaca\u011f\u0131m. Amac\u0131m birka\u00e7 \u00f6nemli betimleme ile akl\u0131n\u0131zda \u00f6zet bir resim yaratabilmek. Zira&nbsp;<strong>2018 moda sekt<\/strong><strong>\u00f6r\u00fc i<\/strong><strong>\u00e7in ak\u0131llarda iyi bir sene olarak kalacak.<\/strong>&nbsp;2017 sonlar\u0131nda yap\u0131lan ara\u015ft\u0131rmalarda 2018 i\u00e7in beklentiler hep \u2018\u00f6ng\u00f6r\u00fclemez\u2019 ve \u2018s\u0131n\u0131rlar\u0131 zorlay\u0131c\u0131\u2019 tan\u0131mlar\u0131 ile zuhur etmi\u015fti. Halbuki 2018 hepsinin \u00fczerinden \u2018gayet iyi\u2019 say\u0131labilecek bir olumlulukla ge\u00e7ti. Moda sekt\u00f6r\u00fcn\u00fcn topyek\u00fcn cirosu herkesin r\u00fcyalar\u0131n\u0131 s\u00fcsleyen 2015 y\u0131l\u0131 seviyelerine d\u00f6nmemi\u015f olsa dahi markalar\u0131n y\u00fcz\u00fc g\u00fcld\u00fc.&nbsp;<strong>2018\u2019in y\u0131l\u0131 %4 ila 5 aras\u0131nda bir b\u00fcy\u00fcme oran\u0131 ile kapatacak<\/strong>. Bir \u00f6nceki sene bu rakam %3,5 idi. Bahsetti\u011fimiz sekt\u00f6rdeki hacim ise 2.5 milyar dolar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Devir s\u00fcper markalar devri<\/strong><\/h2>\n\n\n\n<p>B\u00fcy\u00fcme oranlar\u0131 tatmin edici olsa da sekt\u00f6r m\u00fcthi\u015f&nbsp;<strong>polarizasyon<\/strong>lar\u0131 g\u00f6\u011f\u00fcslemeye devam etti. B\u00fcy\u00fcmenin firmalar aras\u0131nda da\u011f\u0131lma bi\u00e7imi bunlar\u0131n ilki ve bana g\u00f6re en \u00f6nemlisi. Zira McKenzie\u2019nin haz\u0131rlad\u0131\u011f\u0131 rapor sekt\u00f6rdeki kar da\u011f\u0131l\u0131m\u0131n\u0131n dengesizli\u011fi \u00e7arp\u0131c\u0131 bir \u015fekilde g\u00f6zler \u00f6n\u00fcne seriyor.&nbsp;<strong>Rakamlar sekt<\/strong><strong>\u00f6r\u00fc<\/strong><strong>n en&nbsp;<\/strong><strong>\u00e7ok kazanan 20 \u015f<\/strong><strong>irketinin<\/strong>(super winners diye adland\u0131r\u0131lan grup)&nbsp;<strong>sekt<\/strong><strong>\u00f6rde olu\u015fan t\u00fcm kar\u0131n %97\u2019sine sahip oldu\u011funa i\u015f<\/strong><strong>aret al\u0131yor.&nbsp;<\/strong>Evet do\u011fru okudunuz. Geri kalan t\u00fcm markalar\u0131n b\u00f6l\u00fc\u015ft\u00fc\u011f\u00fc kar pay\u0131 sadece %3\u2019l\u00fck k\u0131s\u0131m. Eminim kim bu \u015fansl\u0131 20 diye merak ettiniz.&nbsp;<strong>Listenin en ba\u015f\u0131nda Inditex grubu<\/strong>&nbsp;(Zara, Oysho, Massimo Dutti gibi markalar\u0131n \u00e7at\u0131 \u015firketi) t\u00fcm ihti\u015fam\u0131 ile otururken, Nike, LVHM, Kering (Gucci\u2019nin de ait oldu\u011fu grup), H&amp;M, Uniqlo, Adidas, Hermes ve Gap gibi isimler de s\u0131ralaman\u0131n di\u011fer kazananlar\u0131 aras\u0131nda boy g\u00f6steriyor. Buraya geciktirmeden bir parantez a\u00e7mam laz\u0131m. O zaman neymi\u015f, demek ki GAP i\u00e7in ge\u00e7erli oldu\u011fu gibi bir marka ma\u011faza kapat\u0131yor diye yer g\u00f6k inlememeliymi\u015f. Demek ki ma\u011faza kapatmak i\u00e7eride i\u015flerin k\u00f6t\u00fcye gitti\u011fine dair bir g\u00f6sterge de\u011filmi\u015f. \u00c7\u00fcnk\u00fc bug\u00fcn\u00fcn d\u00fcnyas\u0131nda aslolan internet \u00fczerinden yap\u0131lan sat\u0131\u015flar imi\u015f\u2026<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/i1.wp.com\/www.marketingturkiye.com.tr\/wp-content\/uploads\/2018\/01\/zara-magazalari-turkiye.jpg?resize=640%2C320\" alt=\"zara-magazalari-turkiye\" class=\"wp-image-37583\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Lokasyon \u00f6nemlidir&nbsp;&nbsp;&nbsp;<\/strong><\/h2>\n\n\n\n<p>Polarizasyon konusuna d\u00f6necek olursak, co\u011frafi b\u00f6lgeler ikinci \u00f6nemli bulgu olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. En basit anlat\u0131m ile&nbsp;<strong>anlaml\u0131 b\u00fcy\u00fcme oranlar\u0131 sadece belli ba\u015fl\u0131 \u00fclkelerde mevcut. Markalardaki b\u00fcy\u00fcmeyi bu kilit noktalar s\u0131rtlan\u0131yor.<\/strong>&nbsp;Buradan akan para ile di\u011fer bir tak\u0131m lokasyonlar finanse ediliyor. Hindistan kilit noktalar\u0131n ilki ve en \u00f6nemlisi. Avrupa\u2019n\u0131n do\u011fusunda konumlanan ve hala \u2018geli\u015fmekte olan\u2019 \u00fclkelerde moda sekt\u00f6r\u00fc iyi b\u00fcy\u00fcyor. Uzakdo\u011fu\u2019daki geli\u015fmekte olan \u00fclkelerde (Japonya ve G\u00fcney Kore bu elbette bu tan\u0131m\u0131n d\u0131\u015f\u0131nda) moda sekt\u00f6r\u00fc iyi b\u00fcy\u00fcyor. Hatta yap\u0131lan tahminler 2019 senesinde \u00c7in\u2019deki moda harcamas\u0131 hacminin Amerika Birle\u015fik Devletleri\u2019ni de geride b\u0131rakarak tarihinde ilk defa zirveye oturaca\u011f\u0131na dikkatleri \u00e7ekiyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ya l\u00fcks ya mass, aras\u0131 yok<\/strong><\/h2>\n\n\n\n<p>\u00d6ne \u00e7\u0131kan bir di\u011fer saptama ise\u00a0<strong>toplam cironun aslan pay\u0131n\u0131n l\u00fcks markalar ile m\u00fc\u015fteriye uygun fiyatl\u0131\u00a0moda \u00e7\u00f6z\u00fcmleri sunan mass markalar aras\u0131nda pay edildi\u011fi ger\u00e7e\u011fi.<\/strong>\u00a0Ya Louis Vuitton ya H&amp;M yani\u2026 Marka konumlamas\u0131n\u0131 bu iki u\u00e7 aras\u0131nda yapan isimlere hayat \u015fans\u0131 yok denecek kadar az.\u00a0<strong>Sebep ise tamamen taleple alakal\u0131<\/strong>. M\u00fc\u015fteri talebi bu iki ekstremde yo\u011funla\u015f\u0131yor. Orta katman\u0131n cazibesi her sene artan bir ivmeyle d\u00fc\u015f\u00fcyor. \u00d6yle ki, kalite\/fiyat skalas\u0131nda kendini yeniden yap\u0131land\u0131rarak\u00a0<strong>\u2018ula\u015f\u0131labilir l\u00fcks\u2019<\/strong>\u00a0stat\u00fcs\u00fcnde konumlayan markalar da 2018\u2019in potansiyel kazananlar\u0131 aras\u0131na y\u00fckseliyor. Bak\u0131n\u0131z Michael Kors, bak\u0131n\u0131z Longchamp, bak\u0131n\u0131z Tommy Hilfiger\u2026<\/p>\n\n\n\n<p style=\"background-color:#f9f5d8\" class=\"has-background\">&#8230;&#8230;.. makalenin t\u00fcm\u00fcn\u00fc okumak i\u00e7in <a href=\"https:\/\/www.marketingturkiye.com.tr\/haberler\/karsinizda-moda-sektorunun-2018-karnesi\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"l\u00fctfen buraya t\u0131klay\u0131n (yeni sekmede a\u00e7\u0131l\u0131r)\">l\u00fctfen buraya t\u0131klay\u0131n<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ad\u0131 \u00fczerinde bu bir karne. O y\u00fczden metni \u00e7ok da uzatmayaca\u011f\u0131m. Amac\u0131m birka\u00e7 \u00f6nemli betimleme ile&#8230;<\/p>","protected":false},"author":1,"featured_media":2137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[882,168,514],"tags":[918,916,915,917,791,8,920,919],"location":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kar\u015f\u0131n\u0131zda Moda Sekt\u00f6r\u00fcn\u00fcn 2018 Karnesi - MarkaHikayecisi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markahikayecisi.com\/?p=2136\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kar\u015f\u0131n\u0131zda Moda Sekt\u00f6r\u00fcn\u00fcn 2018 Karnesi - MarkaHikayecisi\" \/>\n<meta property=\"og:description\" content=\"Ad\u0131 \u00fczerinde bu bir karne. 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