{"id":2126,"date":"2018-12-12T09:42:13","date_gmt":"2018-12-12T07:42:13","guid":{"rendered":"http:\/\/markahikayecisi.com\/?p=2126"},"modified":"2018-12-12T09:42:13","modified_gmt":"2018-12-12T07:42:13","slug":"markasiz-marka-olur-mu","status":"publish","type":"post","link":"https:\/\/markahikayecisi.com\/?p=2126","title":{"rendered":"Markas\u0131z Marka Olur Mu?"},"content":{"rendered":"

Yukar\u0131daki \u015fa\u015f\u0131rtmacal\u0131 bir soru de\u011fil. Aksine bug\u00fcn\u00fcn pazarlama d\u00fcnyas\u0131n\u0131n en \u00e7ok ak\u0131l yordu\u011fu konular\u0131n ba\u015f\u0131nda geliyor. Sebebi ise 2017 Temmuz\u2019unda hayat\u0131na ba\u015flayan Brandless markas\u0131n\u0131n ta kendisi.<\/p>\n

Brandless<\/strong> t\u0131pk\u0131 \u0130ngilizce isminin i\u00e7ine gizledi\u011fi gibi markas\u0131z olmay\u0131 savunan bir marka<\/strong>. Hatta bu tavr\u0131n ilk ger\u00e7ekle\u015ftiricisi. Kurucular\u0131 Tina Sharkey<\/strong> ve Ido Leffler<\/strong> son y\u0131llardaki t\u00fcketici davran\u0131\u015flar\u0131n\u0131 ve yeni jenerasyonun bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 \u00e7al\u0131\u015f\u0131p Brandless fikrinde bulu\u015fmu\u015flar. Brandless el kreminden f\u0131st\u0131k ezmesine, kahveden kur\u015fun kaleme kadar \u00e7ok geni\u015f skalada sat\u0131\u015f yap\u0131yor. Yemek, ev e\u015fyalar\u0131, k\u0131rtasiye ve ki\u015fisel bak\u0131m b\u00f6l\u00fcmleri var. \u00dcr\u00fcnlerinin \u00fczerinde (normalde logo g\u00f6rmeye al\u0131\u015f\u0131k oldu\u011fumuz yerde) kolay okunur etiketler bulunuyor. Etiketlerde \u00fcr\u00fcnle alakal\u0131 detayl\u0131 i\u00e7erik bilgileri var. Dahas\u0131 herkesin akl\u0131n\u0131 kurcalayabilecek sorular da bu etiketlerde nokta at\u0131\u015f\u0131 yan\u0131tlar buluyor. \u00d6rne\u011fin bir el kremi i\u00e7in \u201cparaben i\u00e7ermez\u201d yazarken, zeytinya\u011f\u0131 i\u00e7in \u201cso\u011fuk s\u0131k\u0131m\u201d ibaresi bulunuyor. Logo mu? Elbette yok. Zaten Brandless\u2019\u0131n yola \u00e7\u0131k\u0131\u015f felsefesi de burada filizleniyor; bir \u00fcr\u00fcne s\u0131rf markas\u0131 sebebi ile y\u00fcklenen maliyetten kurtulmak. Markay\u0131 yarat\u0131p beslemekten kaynaklanan maliyeti \u00fcr\u00fcn\u00fcn \u00fczerinden s\u0131y\u0131rmak. Bu \u015fekilde kaliteli \u00fcr\u00fcnleri \u00e7ok daha uygun fiyata sat\u0131\u015fa sunabilmek.<\/strong> Markadan ziyade i\u00e7eri\u011fe odaklanmak. <\/strong>Hatta Brandless bu u\u011furda \u00fcr\u00fcn\u00fcn ne oldu\u011funu g\u00f6zetmeksizin tek fiyat politikas\u0131 uyguluyor. Markan\u0131n t\u00fcm \u00fcr\u00fcnlerinin sat\u0131\u015f fiyat\u0131 3 dolar.<\/p>\n

Bu kaliteye bu fiyat?<\/h2>\n

<\/u>S\u0131ra d\u0131\u015f\u0131 bir yakla\u015f\u0131m oldu\u011fu kesin. Ancak ayr\u0131m kabul etmeden \u00fcr\u00fcnlerin hepsinin 3 dolar olarak fiyatlanmas\u0131 ak\u0131llarda farkl\u0131 \u015f\u00fcpheleri uyand\u0131rmad\u0131 de\u011fil. \u0130nsanlar Brandless\u2019\u0131n i\u00e7eride her \u015feyin tuhaf \u00fcr\u00fcn\u00fcn potpori \u015feklinde sat\u0131ld\u0131\u011f\u0131, kalitesi d\u00fc\u015f\u00fck 1 Dolar\u2019c\u0131 d\u00fckkanlardan fark\u0131n\u0131 sorgulamaya ba\u015flad\u0131. <\/strong>Sorguya \u00e7ekenlerin ba\u015f\u0131nda Brandless felsefesini en \u00e7ok benimseyece\u011fi umulan yedi\u011fine duyarl\u0131, \u00e7evreye kar\u015f\u0131 korumac\u0131 gen\u00e7 jenerasyon vard\u0131. insanlar brandless.com\u2019dan al\u0131\u015fveri\u015f yap\u0131p bu deneyimi bloglara yazmaya, \u00fczerine YouTube videolar\u0131 \u00e7ekmeye ba\u015flad\u0131 Ald\u0131klar\u0131 \u00fcr\u00fcn\u00fcn fiyat\u0131n\u0131 bile\u015fenlerine ay\u0131rd\u0131lar. Firman\u0131n uygulad\u0131\u011f\u0131 fiyat politikas\u0131 ile kalitenin tutturup tutturulamayaca\u011f\u0131 sorgulanmaya ba\u015flad\u0131. \u00c7\u00fcnk\u00fc bir kutu y\u00fcksek kalite f\u0131st\u0131k ezmesini 28 dolardan 3 dolara getiren tek ba\u015f\u0131na \u201cmarkalama\u201d maliyetleri olamazd\u0131\u2026<\/p>\n

……………..<\/p>\n

Makalenin tamam\u0131n\u0131 okumak i\u00e7in https:\/\/www.marketingturkiye.com.tr\/haberler\/markasiz-marka-olur-mu\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Yukar\u0131daki \u015fa\u015f\u0131rtmacal\u0131 bir soru de\u011fil. Aksine bug\u00fcn\u00fcn pazarlama d\u00fcnyas\u0131n\u0131n en \u00e7ok ak\u0131l yordu\u011fu konular\u0131n ba\u015f\u0131nda geliyor….<\/p>","protected":false},"author":1,"featured_media":2127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[4,514],"tags":[789,908,909,910,911,888],"location":[],"yoast_head":"\nMarkas\u0131z Marka Olur Mu? - MarkaHikayecisi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markahikayecisi.com\/?p=2126\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Markas\u0131z Marka Olur Mu? - MarkaHikayecisi\" \/>\n<meta property=\"og:description\" content=\"Yukar\u0131daki \u015fa\u015f\u0131rtmacal\u0131 bir soru de\u011fil. 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