{"id":2117,"date":"2018-10-18T14:17:46","date_gmt":"2018-10-18T12:17:46","guid":{"rendered":"http:\/\/markahikayecisi.com\/?p=2117"},"modified":"2018-10-18T14:17:46","modified_gmt":"2018-10-18T12:17:46","slug":"marketing-turkiye-bir-is-birliginde-bin-ayri-emel-gizli","status":"publish","type":"post","link":"https:\/\/markahikayecisi.com\/?p=2117","title":{"rendered":"Marketing T\u00fcrkiye- Bir \u0130\u015f Birli\u011finde Bin Ayr\u0131 Emel Gizli"},"content":{"rendered":"<p>\u201cMarka \u0130\u015fbirlikleri\u201d terimine art\u0131k a\u015fikar oldu\u011funuza eminim. Zira&nbsp;<strong>s\u00fcresi bilin<\/strong><strong>\u00e7li \u015fekilde k\u0131sa tutulan, ortaya \u00e7\u0131kan sonucun her zaman stoklarla s\u0131n\u0131<\/strong><strong>rland\u0131\u011f\u0131 bu form\u00fcl uzun zamand\u0131r markalar\u0131n pazarlama stratejilerinde \u00f6zel bir yere sahip.<\/strong>&nbsp;Hele ki s\u00f6z konusu moda ve l\u00fcks t\u00fcketim markalar\u0131 ise\u2026<\/p>\n<p>Hat\u0131rlayanlar\u0131n\u0131z mutlaka vard\u0131r. Markalar aras\u0131nda i\u015f birli\u011fine ilk soyunan marka H&amp;M olmu\u015ftu. Tasar\u0131m sihirbaz\u0131 Karl Lagerfeld ile bir kaps\u00fcl koleksiyon i\u00e7in bir araya geldi\u011finde sene 2004\u2019\u00fc g\u00f6steriyordu. Koleksiyon lansman\u0131n ard\u0131ndan dakikalar i\u00e7inde t\u00fckenince her iki taraf da ne kadar do\u011fru bir strateji kurgulad\u0131klar\u0131ndan emin oldular. Sonras\u0131n\u0131 zaten biliyorsunuz. H&amp;M\u2019in Kenzo, Balmain, Erdem gibi tasar\u0131mc\u0131lar ile bir araya geli\u015fi, hatta her sene kiminle bir araya gelece\u011finin moda severler taraf\u0131ndan heyecanla bekleni\u015fi. Benzer mant\u0131kla hareketle s\u00fcper model Gigi Hadid\u2019in Tommy Hilfiger, Rihanna\u2019n\u0131n Puma i\u00e7in tasarlamas\u0131, Jeremy Scott MAC i\u00e7in makyaj e\u015fyalar\u0131 dizayn ederken, l\u00fcks ayakkab\u0131 markas\u0131 Aquazzura\u2019n\u0131n Claudia Schiffer ile g\u00fc\u00e7lerini birle\u015ftirmesi. T\u00fcrkiye pazar\u0131na bakacak olursak Zeynep Tosun X \u0130pekyol, Arzu Sabanc\u0131 X Koton, \u00d6zg\u00fcr Masur X Batik\u2026 Akl\u0131ma bir \u00e7\u0131rp\u0131da gelenleri yazd\u0131m. Asl\u0131na bakarsan\u0131z liste saymakla bitmeyecek kadar uzun.<\/p>\n<p>Zaman i\u00e7erisinde i\u015f birlikleri kabuk de\u011fi\u015ftirdi. Mimarlar moda markalar\u0131 i\u00e7in tasarlad\u0131, end\u00fcstriyel tasar\u0131mc\u0131lar teknoloji \u00fcr\u00fcnlerine imza att\u0131\u2026 Bu stratejinin bir\u00e7ok versiyonu t\u00fcredi. \u0130\u015fbirli\u011fi asl\u0131nda en k\u0131sa tan\u0131m\u0131yla,&nbsp;<strong>iki farkl\u0131 alan oyuncusunun g\u00fc\u00e7lerini birle\u015ftirmesi.<\/strong>&nbsp;G\u00fc\u00e7lerin birle\u015fmesi demekse&nbsp;<strong>1+1&gt;2<\/strong>&nbsp;demek. \u0130\u015fte b\u00fct\u00fcn mesele de bu form\u00fclasyon \u00fczerinden d\u00f6n\u00fcyor. G\u00fc\u00e7lerin birle\u015fmesi ile do\u011fan&nbsp;<strong>daha fazla PR, daha g\u00fc\u00e7l\u00fc pazarlama etkisi, daha<\/strong><strong>\u00e7ok m\u00fc\u015fteri, z\u0131plama yapan cirolar her iki taraf\u0131n da i\u015ftah\u0131n\u0131 kabart\u0131yor. Nihayetinde bu etki d<\/strong><strong>\u00f6nemsel olarak iki taraf\u0131n da tek tek yapabilece\u011finden katlarca b\u00fcy\u00fck.<\/strong>&nbsp;Ancak bug\u00fcn geldi\u011fimiz noktada i\u015f birlikleri sadece yukar\u0131daki etkiler d\u00fc\u015f\u00fcn\u00fclerek planlanm\u0131yor. \u0130\u015fi kurgulayanlar\u0131n akl\u0131nda bamba\u015fka planlar var!<\/p>\n<h2><strong>Bu i\u015fi bilmesem de bu sekt\u00f6rde var\u0131m<\/strong><\/h2>\n<p>2011 senesinde zigzag\u2019lar\u0131 ile g\u00f6n\u00fcllere taht kuran l\u00fcks \u0130talyan markas\u0131 Missoni, bebek puseti markas\u0131 Bugaboo ile bir araya geldi. Yap\u0131lan i\u015f birli\u011fi kapsam\u0131nda Missoni kuma\u015fla giydirilen Bugaboo modelleri moday\u0131 takip eden annelerin \u2018modaya uyumlu bebeklerini\u2019 g\u00fcvenle gezintiye \u00e7\u0131karabileceklerini f\u0131s\u0131ldar nitelikteydi. Bu proje m\u00fcthi\u015f PR etkisi yaratt\u0131. Bugaboo piramidin en tepesindeki anne adaylar\u0131 i\u00e7in kendini bir alternatif olarak konumlad\u0131. Bebek koleksiyonu \u00fcreten ancak bebek sekt\u00f6r\u00fcyle alakas\u0131 sadece k\u0131yafet ile s\u0131n\u0131rl\u0131 kalan Missoni ise \u201cpuset ihtiyac\u0131n\u0131z i\u00e7in de markam\u0131 de\u011ferlendirebilirsiniz. Bildi\u011finiz kalitemle bu sekt\u00f6rde ben de var\u0131m\u201d \u015feklinde m\u00fc\u015fterilerine seslendi. &#8230;&#8230;&#8230;.<\/p>\n<p>Makalenin t\u00fcm\u00fc i\u00e7in&nbsp;<a href=\"http:\/\/www.marketingturkiye.com.tr\/haberler\/bir-is-birliginde-bin-ayri-emel-gizli\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.marketingturkiye.com.tr\/haberler\/bir-is-birliginde-bin-ayri-emel-gizli\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cMarka \u0130\u015fbirlikleri\u201d terimine art\u0131k a\u015fikar oldu\u011funuza eminim. Zira&nbsp;s\u00fcresi bilin\u00e7li \u015fekilde k\u0131sa tutulan, ortaya \u00e7\u0131kan sonucun her&#8230;<\/p>","protected":false},"author":1,"featured_media":2118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[12,168,514],"tags":[789,18,888,68,8],"location":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing T\u00fcrkiye- Bir \u0130\u015f Birli\u011finde Bin Ayr\u0131 Emel Gizli - MarkaHikayecisi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markahikayecisi.com\/?p=2117\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing T\u00fcrkiye- Bir \u0130\u015f Birli\u011finde Bin Ayr\u0131 Emel Gizli - MarkaHikayecisi\" \/>\n<meta property=\"og:description\" content=\"\u201cMarka \u0130\u015fbirlikleri\u201d terimine art\u0131k a\u015fikar oldu\u011funuza eminim. 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