S\u00f6z konusu giyim ve aksesuar oldu\u011funda perakende sekt\u00f6r\u00fcn\u00fcn en az\u0131ndan 2015 ve \u00f6ncesini mumla arad\u0131\u011f\u0131 bir d\u00f6nemden ge\u00e7iyoruz. Al\u0131m g\u00fcc\u00fc iyiden iyiye d\u00fc\u015fen T\u00fcrk Liras\u0131, ya\u015fam masraf\u0131n\u0131 artt\u0131racak bir dolu zam, ayn\u0131 cepten ayr\u0131lacak tutar derken giyim ve aksesuara d\u00fc\u015fen k\u0131s\u0131m gitgide daral\u0131yor. 2000\u2019lerin ba\u015f\u0131nda yabanc\u0131 markalar\u0131n T\u00fcrkiye\u2019ye giri\u015f yapmak i\u00e7in yar\u0131\u015ft\u0131\u011f\u0131 Burberry, Dior, Ralph Lauren, C&A gibi lokomotif isimlerin bir heves geldi\u011fi ta\u015f\u0131 topra\u011f\u0131 alt\u0131n \u0130stanbul zaten bir s\u00fcredir markalar\u0131n \u201cGelmek i\u00e7in acele etmeyelim. Bekleyelim ve g\u00f6relim.\u201d anlay\u0131\u015f\u0131ndan nasibini al\u0131r olmu\u015ftu. Sonra ise \u00e7\u0131k\u0131\u015flar ba\u015flad\u0131. C&A gitti. TopShop gitti, Debenhams gitti\u2026 Ralph Lauren \u0130stinye Park\u2019taki dev ma\u011fazas\u0131n\u0131, Burberry ise konu\u015fland\u0131\u011f\u0131 Ba\u011fdat Caddesi harikas\u0131n\u0131 kapatt\u0131. Baz\u0131 b\u00fcy\u00fck markalar el de\u011fi\u015ftirdi veya online sat\u0131\u015fa a\u011f\u0131rl\u0131k vererek ma\u011faza a\u00e7ma h\u0131zlar\u0131n\u0131 frenledi.<\/p>\n
Resmin buraya kadarki k\u0131sm\u0131nda her \u015fey tutarl\u0131. Ancak ge\u00e7en cuma zaten bir s\u00fcredir dolar kar\u015f\u0131s\u0131nda eriyen T\u00fcrk Liras\u0131, bir g\u00fcn i\u00e7erisinde y\u00fczde 23 de\u011fer kayb\u0131na u\u011fray\u0131nca olay bamba\u015fka bir boyut kazand\u0131. Olay\u0131n ilk \u015fokunu kimse kolay atlatamam\u0131\u015f olacak ki, tepki hafta sonunda de\u011fil onu takip eden pazartesi g\u00fcn\u00fcnde geldi. Belki sosyal medyaya yay\u0131lan foto\u011fraflardan g\u00f6rm\u00fc\u015fs\u00fcn\u00fczd\u00fcr. \u0130stinye Park, Zorlu Center, Emaar Square Mall vb. pahal\u0131 marka bar\u0131nd\u0131ran al\u0131\u015fveri\u015f merkezleri ile, Ni\u015fanta\u015f\u0131 gibi semtlerdeki l\u00fcks ma\u011fazalarda kuyruklar olu\u015ftu. Ama ne kuyruk!<\/p>\n
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