{"id":2095,"date":"2018-09-06T09:50:45","date_gmt":"2018-09-06T07:50:45","guid":{"rendered":"http:\/\/markahikayecisi.com\/?p=2095"},"modified":"2018-09-06T09:50:45","modified_gmt":"2018-09-06T07:50:45","slug":"marketing-turkiye-markanin-da-duygusal-zekasi-yuksek-olani-makbul","status":"publish","type":"post","link":"https:\/\/markahikayecisi.com\/?p=2095","title":{"rendered":"Marketing T\u00fcrkiye- Markan\u0131n Da Duygusal Zekas\u0131 Y\u00fcksek Olan\u0131 Makbul"},"content":{"rendered":"

Birka\u00e7 g\u00fcn \u00f6nce New York merkezli Luxury Institute (L\u00fcks Enstit\u00fcs\u00fc) on y\u0131ll\u0131k \u00e7al\u0131\u015fmas\u0131n\u0131n sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. A\u00e7\u0131kland\u0131\u011f\u0131ndan beri de hem moda hem de pazarlama \u00e7evrelerinde epey yank\u0131 uyand\u0131rd\u0131. Zira on y\u0131l boyunca Amerikal\u0131 kalbur \u00fcst\u00fc t\u00fcketicilerin davran\u0131\u015f al\u0131\u015fkanl\u0131klar\u0131 ve markalara kar\u015f\u0131 tutumlar\u0131 incelenmi\u015f ve ortaya daha \u00f6nce \u00fczerinde hi\u00e7 konu\u015fulmayan bir kavram \u00e7\u0131km\u0131\u015ft\u0131; duygusal zekal\u0131 markalar.<\/strong> Yap\u0131lan analiz sadece bu tan\u0131m\u0131 literat\u00fcre sokmakla kalmad\u0131 ayn\u0131 zamanda markalar\u0131 de\u011ferlendirmede kullan\u0131labilecek yepyeni bir kriter de yaratt\u0131. Hatta belki de a\u00e7\u0131klanan sonu\u00e7lar analizin kendisi kadar olay yaratmad\u0131.<\/p>\n

Giyim ve aksesuar alan\u0131nda Chanel\u2019in duygusal zekas\u0131 en y\u00fcksek marka olarak tan\u0131mland\u0131\u011f\u0131, onu hemen ard\u0131ndan Louis Vuitton\u2019un takip etti\u011fi yar\u0131\u015fta markalar d\u00f6rt ayr\u0131 kategori \u00fczerinden s\u0131nand\u0131.<\/p>\n

    \n
  1. Markan\u0131n \u00fcr\u00fcn ve m\u00fc\u015fteri hizmeti kalitesi<\/li>\n
  2. Markan\u0131n empati kapasitesi (m\u00fc\u015fterilerin isteklerini anlama becerisi)<\/li>\n
  3. Markan\u0131n g\u00fcvenilirli\u011fi (m\u00fc\u015fterilerinin isteklerini her konunun \u00f6n\u00fcnde tutma yetisi)<\/li>\n
  4. Markan\u0131n c\u00f6mertlik anlay\u0131\u015f\u0131 (\u00e7al\u0131\u015fanlar\u0131na, m\u00fc\u015fterilerine ve topluma kar\u015f\u0131 ne kadar eli a\u00e7\u0131k, anlay\u0131\u015fl\u0131 ve \u2018iyiye do\u011fru y\u00f6nlendirici\u2019 davrand\u0131\u011f\u0131)<\/li>\n<\/ol>\n

    ………….<\/p>\n

    Makalenin tamam\u0131n\u0131 okumak i\u00e7in- https:\/\/www.marketingturkiye.com.tr\/haberler\/markanin-da-duygusal-zekasi-yuksek-olani-makbul\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Birka\u00e7 g\u00fcn \u00f6nce New York merkezli Luxury Institute (L\u00fcks Enstit\u00fcs\u00fc) on y\u0131ll\u0131k \u00e7al\u0131\u015fmas\u0131n\u0131n sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. A\u00e7\u0131kland\u0131\u011f\u0131ndan…<\/p>","protected":false},"author":1,"featured_media":2096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[514],"tags":[789,890,10,888],"location":[],"yoast_head":"\nMarketing T\u00fcrkiye- Markan\u0131n Da Duygusal Zekas\u0131 Y\u00fcksek Olan\u0131 Makbul - MarkaHikayecisi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markahikayecisi.com\/?p=2095\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing T\u00fcrkiye- Markan\u0131n Da Duygusal Zekas\u0131 Y\u00fcksek Olan\u0131 Makbul - MarkaHikayecisi\" \/>\n<meta property=\"og:description\" content=\"Birka\u00e7 g\u00fcn \u00f6nce New York merkezli Luxury Institute (L\u00fcks Enstit\u00fcs\u00fc) on y\u0131ll\u0131k \u00e7al\u0131\u015fmas\u0131n\u0131n sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. 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