{"id":2040,"date":"2018-03-22T11:24:43","date_gmt":"2018-03-22T09:24:43","guid":{"rendered":"http:\/\/markahikayecisi.com\/?p=2040"},"modified":"2018-03-28T11:45:33","modified_gmt":"2018-03-28T09:45:33","slug":"kiyafetlerin-gorunmez-perileri","status":"publish","type":"post","link":"https:\/\/markahikayecisi.com\/?p=2040","title":{"rendered":"K\u0131yafetlerin G\u00f6r\u00fcnmez Perileri"},"content":{"rendered":"

Kal\u00e7an\u0131z\u0131 \u00e7\u0131karmayan, karn\u0131n\u0131z\u0131 d\u00fcz, bacaklar\u0131n\u0131z\u0131 uzun g\u00f6steren beyaz bir pantolon pe\u015findesiniz. Ma\u011fazalara girip \u00e7\u0131k\u0131p durdunuz. Tam iki haftan\u0131z\u0131 ald\u0131. Ama de\u011fdi. Sizi olabilecek en iyi \u015fekilde g\u00f6steren beyaz pantolonu buldunuz. \u015eimdi o pantolonu kim yapt\u0131? Zara m\u0131? Beymen mi? Vetements mi? Peki ya onlar\u0131n \u00f6tesinde kim? Kupunu kim kesti \u00f6rne\u011fin? Diki\u015fini kim att\u0131? Giydiklerimizin %60\u2019\u0131n\u0131n fabrikalar de\u011fil de hala dokuma tezgahlar\u0131yla elde \u00fcretildi\u011fini d\u00fc\u015f\u00fcn\u00fcnce <\/b>tezgah\u0131n arkas\u0131ndakiler biraz ilgiyi hak etmez mi?<\/span><\/p>\n

\"\"<\/a>D\u00fcnya giyim pazar\u0131 toplam $3 trilyonluk<\/b> b\u00fcy\u00fckl\u00fc\u011fe<\/b> sahip. 300 milyondan fazla ki\u015fiye<\/b> ekmek kazand\u0131r\u0131yor. Bunun i\u00e7erisinde ise kad\u0131nlar \u00e7o\u011funlukta<\/b>. \u0130lgin\u00e7 de\u011fil mi? Kad\u0131nlar\u0131n fazlal\u0131kta oldu\u011fu bir ekonomi alan\u0131. Hatta d\u00fcnya \u00e7ap\u0131nda kad\u0131nlar\u0131n en fazla katk\u0131 yapt\u0131\u011f\u0131 ikinci ekonomi giyim ekonomisi<\/b>. Hele ki T\u00fcrkiye gibi \u00fcretici \u00fclkelerde durum daha da fazla \u00f6nem kazan\u0131yor. K\u0131yafet haz\u0131rlamak eve katk\u0131 yapman\u0131n en \u00e7ok kabul g\u00f6ren yollar\u0131ndan biri haline geliyor. Ancak maalesef \u2018konjonkt\u00fcr\u2019 gere\u011fi k\u0131yafetlerin \u00fczerinde<\/b> (ve ger\u00e7ek anlamda \u00fczerinde) en \u00e7ok eme\u011fi olan bu kad\u0131nlar \u00fcr\u00fcn\u00fcn en az konu\u015fulan par\u00e7as\u0131.<\/b> \u00d6yle ki, s\u00f6z konusu \u00e7al\u0131\u015fan grubu i\u00e7in konu\u015fulmak dahi l\u00fcks bir tabir. Onlar g\u00f6r\u00fcnmez, bilinmez, duyulmaz \u015fekilde adeta yokmu\u015f gibi giyim \u00e7ark\u0131n\u0131n en a\u011f\u0131r y\u00fck\u00fcn\u00fc s\u0131rtlan\u0131yor. Sorumu yineliyorum. Sizce de tezgah\u0131n ard\u0131ndaki bu kad\u0131nlar biraz ilgiyi hak etmiyor mu?<\/span><\/p>\n

Bu alanda en b\u00fcy\u00fck g\u00f6revin markaya d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc d\u00fc\u015f\u00fcn\u00fcyorum. Kad\u0131nlar \u00f6ncelikle hizmet verdikleri marka i\u00e7inde g\u00f6r\u00fcn\u00fcr olmal\u0131lar.<\/b> Marka onlara iyi \u00e7al\u0131\u015fma \u015fartlar\u0131 sunmal\u0131. \u0130nsanca \u00e7al\u0131\u015fmal\u0131lar. Tekstil i\u015f\u00e7ilerinin maruz kald\u0131\u011f\u0131 korkun\u00e7 \u00e7al\u0131\u015fma ko\u015fullar\u0131n\u0131n en vahim \"\"<\/a>\u00f6rne\u011fi 2013\u2019te Banglade\u015f\u2019teki Rana Plaza\u2019n\u0131n \u00e7\u00f6kmesiyle ya\u015fand\u0131. Avrupal\u0131 bir h\u0131zl\u0131 moda markas\u0131na \u00fcretim yapan plaza 1134 ki\u015fiye mezar oldu. Durum bu kadar ekstreme gitmese de hala \u00e7o\u011fu \u00fcretim tezgah\u0131nda insanl\u0131k d\u0131\u015f\u0131 \u00e7al\u0131\u015fma ko\u015fullar\u0131 ge\u00e7erli. \u00c7ok uzun \u00e7al\u0131\u015fma saatleri, pis \u00e7al\u0131\u015fma ortamlar\u0131, bebeklerini tezgah\u0131n yan\u0131ba\u015f\u0131na yerle\u015ftirmek zorunda kalan, kimyasal soluyarak \u00e7al\u0131\u015fan i\u015f\u00e7iler\u2026 <\/span><\/p>\n

\"\"<\/a>\u00c7al\u0131\u015fma ortam\u0131n\u0131n d\u00fczeltilmesi zaten ilk gereklilik. Benim s\u00f6yledi\u011fim ise markan\u0131n bunun \u00f6tesinde bir \u015feyler yapmas\u0131. \u00d6rne\u011fin tasar\u0131mc\u0131 ekibini bi\u00e7ip dikenlerle tan\u0131\u015ft\u0131rmas\u0131. Elbiseyi olu\u015fturan iki kanad\u0131 bir araya getirmesi. \u0130leti\u015fimi artt\u0131rmas\u0131. \u00dcretimde \u00e7al\u0131\u015fan kad\u0131nlara belli konularda e\u011fitim vermesi. E\u011fitimin illa yapt\u0131klar\u0131 i\u015fle alakal\u0131 olmas\u0131 da \u015fart de\u011fil. Sonu\u00e7ta bu kad\u0131nlar\u0131n \u00e7o\u011funlu\u011fu evli ve \u00e7ocuk sahibi. Ev ekonomisi veya \u00e7ocuk yeti\u015ftirme bilinci de gayet tabi \u00fczerine e\u011fitim al\u0131nabilecek konular olabilir. Hatta \u00fcst y\u00f6netim i\u015finden memnun oldu\u011fu \u00fcreticileri merkeze, markan\u0131n farkl\u0131 ekipleri ile tan\u0131\u015fmaya da davet edebilir. B\u00f6ylece \u00e7al\u0131\u015fan\u0131na hem motivasyon hem de vizyon katar. Tabi maddi olarak \u00f6d\u00fcllendirmek de cabas\u0131! <\/span><\/p>\n

\"\"<\/a>Sonra defilelerde info-grafik kullanabilir. Bu elbise X saatte, Y ki\u015finin eme\u011fi ile \u00fcretildi. \u00dczerinde Z kadar elle i\u015flenmi\u015f boncuk var. Bu elbiseyi haz\u0131rlayan ki\u015fi \u015fu, \u015fu, \u015fu \u00f6zelliklere sahip bir kad\u0131nd\u0131r. Vietnam\u2019da ya\u015far. \u00dc\u00e7 \u00e7ocuk sahibidir. Bu elbiseyi tasarlarken x,y,z \u00f6zelliklerine sahip bir kad\u0131n\u0131n onu giyece\u011fini d\u00fc\u015flemi\u015ftir\u2026 gibi. Elbise podyumdan y\u00fcr\u00fcrken, arkada buna benzer bilgiler yans\u0131t\u0131labilir. \u00c7ok mu hayalperest oldu? O zaman sosyal medya d\u00fcnyas\u0131nda ya\u015fayan marka elbet ba\u015fka yarat\u0131c\u0131 versiyonlar bulabilir. Yeter ki \u00fcretimde eme\u011fi ge\u00e7en kad\u0131nlar\u0131 g\u00f6r\u00fcn\u00fcr k\u0131lmay\u0131 dilesin.<\/span><\/p>\n

Bu konuda ikincil g\u00f6revin ise elbiseleri arzu nesneleri haline d\u00f6n\u00fc\u015ft\u00fcren medyaya d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc d\u00fc\u015f\u00fcn\u00fcyorum. Bu ki\u015fileri haber yapmak, dergi sayfalar\u0131na, Instagram post\u2019lar\u0131na ta\u015f\u0131mak, emeklerinden bahsetmek\u2026 Ancak b\u00f6ylece bahsi ge\u00e7en ki\u015filer g\u00f6r\u00fcn\u00fcr olabilir. Ancak o zaman k\u0131ymetleri anla\u015f\u0131labilir. Marka ve medya bu i\u015fe e\u011fildik\u00e7e, artan bir ivmeyle insanlar da bu resmin i\u00e7ine dahil olacakt\u0131r. \u0130nsanlar i\u015fin bu k\u0131sm\u0131n\u0131 g\u00f6rmeyi dileyecek, t\u00fcketici talebi olu\u015facak. \u0130\u015fte o zaman d\u00f6ng\u00fc b\u00fct\u00fcn\u00fcyle tamamlanm\u0131\u015f olacakt\u0131r. <\/b> <\/span><\/p>\n

\"\"<\/a>Kald\u0131 ki, giyim yap\u0131m\u0131nda \u00e7al\u0131\u015fan kad\u0131nlara arka \u00e7\u0131kman\u0131n bir art\u0131s\u0131 daha var. Bu ki\u015filere destek olmak sadece eve ekmek g\u00f6t\u00fcrmelerine katk\u0131da bulunmak anlam\u0131na gelmiyor. \u00c7\u00fcnk\u00fc el eme\u011fi ile yap\u0131lan i\u015flerin meditatif bir yan\u0131 da var.<\/b> Yani bir tip terapi. \u00d6rg\u00fc \u00f6rmek, t\u0131\u011f i\u015flemek, boncuk dikmek\u2026 her biri ki\u015fiyi psikolojik olarak rahatlatan u\u011fra\u015flar. Dolay\u0131s\u0131yla do\u011fru \u015fartlar sa\u011flad\u0131\u011f\u0131nda insana hem maddi hem de manevi anlamda iyi gelen bir ekonomiden bahsediyoruz.<\/span><\/p>\n

Modan\u0131n son birka\u00e7 y\u0131ld\u0131r \u00e7izdi\u011fi trende bak\u0131nca el i\u015fiyle eklenmi\u015f detaylar\u0131n reva\u00e7ta oldu\u011funu g\u00f6rmemek imkans\u0131z. Bu da, s\u00f6z\u00fc ge\u00e7en kad\u0131nlar\u0131 daha da g\u00f6r\u00fclmeye, bilinmeye de\u011fer bir mertebeye y\u00fckseltiyor. \u00dcstelik t\u00fcketici taraf\u0131nda alttan yeti\u015fen, \u015feffafl\u0131k konusunda duyarl\u0131 bir gen\u00e7lik de s\u00f6z konusu. Bu kitle sadece t\u00fcketmiyor. Ayn\u0131 zamanda t\u00fcketti\u011fini sorguluyor, merak ediyor. \u015eeffafl\u0131\u011fa \u00f6nem veren markalar\u0131n k\u0131ymete binece\u011fi t\u00fcm moda kulislerinde konu\u015fulurken, bu konuya e\u011filenlerin kazanaca\u011f\u0131n\u0131 s\u00f6ylememe gerek yok herhalde. Hani t\u0131pk\u0131 sosyal sorumluluk projelerine \u00f6nem veren markalar\u0131n puan toplad\u0131\u011f\u0131 gibi. Ayn\u0131 hikaye.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Kal\u00e7an\u0131z\u0131 \u00e7\u0131karmayan, karn\u0131n\u0131z\u0131 d\u00fcz, bacaklar\u0131n\u0131z\u0131 uzun g\u00f6steren beyaz bir pantolon pe\u015findesiniz. Ma\u011fazalara girip \u00e7\u0131k\u0131p durdunuz. Tam…<\/p>","protected":false},"author":1,"featured_media":2041,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[42,168],"tags":[741,675,876,874,875,871,10,873,872,877],"location":[],"yoast_head":"\nK\u0131yafetlerin G\u00f6r\u00fcnmez Perileri - MarkaHikayecisi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markahikayecisi.com\/?p=2040\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K\u0131yafetlerin G\u00f6r\u00fcnmez Perileri - MarkaHikayecisi\" \/>\n<meta property=\"og:description\" content=\"Kal\u00e7an\u0131z\u0131 \u00e7\u0131karmayan, karn\u0131n\u0131z\u0131 d\u00fcz, bacaklar\u0131n\u0131z\u0131 uzun g\u00f6steren beyaz bir pantolon pe\u015findesiniz. Ma\u011fazalara girip \u00e7\u0131k\u0131p durdunuz. 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Ma\u011fazalara girip \u00e7\u0131k\u0131p durdunuz. 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