{"id":2020,"date":"2018-01-18T10:46:16","date_gmt":"2018-01-18T08:46:16","guid":{"rendered":"http:\/\/markahikayecisi.com\/?p=2020"},"modified":"2018-04-06T11:02:46","modified_gmt":"2018-04-06T09:02:46","slug":"nolur-magazamda-daha-fazla-vakit-gecir","status":"publish","type":"post","link":"https:\/\/markahikayecisi.com\/?p=2020","title":{"rendered":"N\u2019olur Ma\u011fazamda Daha Fazla Vakit Ge\u00e7ir!"},"content":{"rendered":"

Her \u015feyin ba\u015fkala\u015ft\u0131\u011f\u0131, al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131n m\u00fcthi\u015f bir h\u0131zla de\u011fi\u015fti\u011fi, cep telefonlar\u0131n\u0131n ma\u011fazaya, ma\u011fazalar\u0131n mola alanlar\u0131na, mola alanlar\u0131n\u0131n \u00e7al\u0131\u015fma ortamlar\u0131na d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fc bir devir bu. Acaba diyorum ayn\u0131 anda birden \u00e7ok yerde var olma arzusunun bir sonucu mu? Ya da zamana daha fazla \u2018i\u015f\u2019 s\u0131\u011fd\u0131rabilme tela\u015f\u0131n\u0131n geldi\u011fi nokta? \u201c\u015eu \u00fczerinde \u00e7al\u0131\u015ft\u0131\u011f\u0131m raporu yeti\u015ftirirken unutmadan evde biten patates ile s\u00fct\u00fc de \u0131smarlayay\u0131m\u201d. \u201cHaz\u0131r al\u0131\u015fveri\u015fe \u00e7\u0131km\u0131\u015fken, ka\u00e7 g\u00fcnd\u00fcr geri d\u00f6nemedim, bir de Zeynep\u2019i arayay\u0131m. Sonra da internetten k\u0131z\u0131n bale kursu paras\u0131n\u0131 yat\u0131r\u0131r\u0131m\u201d diye diye ba\u015f\u0131 kesik tavu\u011fa d\u00f6nen \u015fehirli insan\u0131n vard\u0131\u011f\u0131 nokta. Hi\u00e7 olmad\u0131, metropol hayat\u0131n\u0131n dayatt\u0131\u011f\u0131 kal\u0131plardan ta\u015fma iste\u011fi\u2026 Ne derseniz deyin art\u0131k ne perakende ayn\u0131, ne de ona yakla\u015fan t\u00fcketici.<\/span><\/p>\n

Ge\u00e7ti\u011fimiz birka\u00e7 ay\u0131 New York\u2019ta ge\u00e7irdim. Ma\u011fazalar aras\u0131nda dola\u015facak, g\u00f6zlem yapacak \"\"<\/a>bolca vaktim oldu. Asl\u0131na bakarsan\u0131z g\u00f6rd\u00fc\u011f\u00fcm trend tam da bu durumu destekledi. Etraf Apple\u2019la\u015fan, Starbucks\u2019la\u015fan ma\u011fazalarla dolu!\u2026<\/b> 5th Avenue \u00fczerindeki Uniqlo gibi i\u00e7ine tam te\u015fekk\u00fcll\u00fc Starbucks a\u00e7an\u0131 da var tabi ki\u2026 Ama bahsetti\u011fim iki markan\u0131n g\u00fc\u00e7lerinin birle\u015ftirip tek mekanda i\u015f birli\u011fi yapmas\u0131 de\u011fil. Bahsetti\u011fim, Yani bilgisayar\u0131n\u0131z\u0131 al\u0131p rahat\u00e7a \u00e7al\u0131\u015fabilmeniz i\u00e7in yer a\u00e7an, \u015farj i\u00e7in priz, internet i\u00e7in wifi veren ma\u011fazalar. Kahvenizi yudumlayacak MOLA alanlar\u0131 yaratan ma\u011fazalar. Yanda \"\"<\/a>g\u00f6rd\u00fc\u011f\u00fcn\u00fcz foto\u011fraf\u0131 GAP\u2019te \u00e7ektim. G\u00f6rd\u00fc\u011f\u00fcm \u00f6rneklerin sadece bir tanesiydi. Nike\u2019da da ayn\u0131 durum ge\u00e7erli. Flatiron b\u00f6lgesinde amiral ma\u011fazas\u0131n\u0131 a\u00e7an Lululemon\u2019da da. West Village\u2019in ufac\u0131k metrekarelerinde \u00fcr\u00fcnlerin yan\u0131na ili\u015ftirdi\u011fi retro koltuklarda kahve ikram eden hip ma\u011fazalarda da\u2026 <\/span><\/p>\n

Asl\u0131na bakarsan\u0131z git gide artaca\u011f\u0131na emin oldu\u011fum bu tip uygulamalarda, s\u00f6z konusu markan\u0131n arkas\u0131ndaki y\u00f6netim bize \u015f\u00f6yle sesleniyor; \u2018Gel, ma\u011fazamda istedi\u011fin gibi vakit ge\u00e7ir. Bir \u015fey sat\u0131n almana gerek yok.<\/b> G\u00fcnl\u00fck ihtiya\u00e7lar\u0131n\u0131 anl\u0131yorum. Kahveni burada yudumla, acil yan\u0131tlanmas\u0131 gereken mail\u2019lar\u0131n\u0131 koltu\u011fuma oturup yan\u0131tla. Ne yapacaksan yap, yeter ki gel!\u2019 Biraz Mevlana-vari bir tabir oldu. Ama i\u015fin asl\u0131 da ger\u00e7ekten bu. Hatta yukar\u0131da \"\"<\/a>bahsetti\u011fim Lululemon\u2019da durum bir ad\u0131m daha \u00f6tede. Ma\u011fazan\u0131n i\u00e7erisinde bir Concierge servisi var. Etraftaki yoga s\u0131n\u0131flar\u0131, event\u2019ler, \u2018yoga kafas\u0131\u2019\u2019na uygun yemek yerleri ile ilgili bilgi alabiliyorsunuz. Ma\u011fazan\u0131n bir mutfak gibi d\u00fczenlenen k\u0131sm\u0131nda bir \u015feyler at\u0131\u015ft\u0131rabiliyorsunuz. Ya da \u00fczerinize yoga tayt\u0131n\u0131z\u0131 ge\u00e7irdi\u011finiz gibi ma\u011fazadaki st\u00fcdyoda \u2018G\u00fcne\u015fe Selam\u2019 duru\u015funa ge\u00e7ebiliyorsunuz. Benzer durum otellerde de ge\u00e7erli. A\u015fa\u011f\u0131da g\u00f6rd\u00fc\u011f\u00fcn\u00fcz \u00f6rnek yine New York’tan, Ace Hotel. \"\"<\/a>Midtown Manhattan’daki bu yeni nesil otelde ho\u015f kar\u015f\u0131lanman\u0131z i\u00e7in illa odas\u0131nda konaklaman\u0131z \u015fart de\u011fil. S\u0131rf atmosferini tatmak ad\u0131na laptop’\u0131n\u0131zla gelip ortak alan\u0131nda \u00e7al\u0131\u015fabilirsiniz. <\/span><\/p>\n

\"\"<\/a>Yukar\u0131da yazd\u0131\u011f\u0131m gibi ben bu ak\u0131ma \u2018Apple\u2019la\u015fan mekanlar\u2019 diyorum. Sonu\u00e7ta ma\u011fazas\u0131n\u0131n kap\u0131lar\u0131n\u0131 m\u00fc\u015fteriyi i\u00e7eriye davet eder k\u0131vamda ilk a\u00e7an, m\u00fc\u015fterisinin i\u00e7eride (bir \u015fey almayacak olsa dahi) uzun uzun bulunmas\u0131ndan memnuniyet duyan ilk marka Apple de\u011fil miydi?<\/span><\/p>\n

Misafirperverli\u011fin Bedeli<\/span><\/em><\/p>\n

Peki perakendeciler neden bu ak\u0131ma tutuldu? Nedir sebebi? Rakiplerinden ayr\u0131\u015fma iste\u011fi kadar bu durumun ate\u015fleyici g\u00fcc\u00fc m\u00fc\u015fterinin kalbine girebilmek<\/b>. Yani motto \u015fu: m\u00fc\u015fteri ma\u011fazamda mutlu hissetsin. Edindi\u011fi deneyim sayesinde de beni daha \u00e7ok sevsin. Mottonun alt k\u0131r\u0131l\u0131mlar\u0131 ise \u015f\u00f6yle; m\u00fc\u015fteri kendini markama yak\u0131n hissetsin, samimiyet kursun, markam ile aras\u0131ndaki ba\u011f\u0131 kuvvetlendirsin. E bunun olmas\u0131 i\u00e7in de \u00f6nce ben onu ma\u011fazamda iyi hissettirecek bir ortam haz\u0131rlayay\u0131m\u2026 \u0130\u015fte bu kadar basit bir denklem. Kar\u015f\u0131l\u0131\u011f\u0131nda bir \u015fey almadan vermek<\/b> (kahve vermek, internet vermek, alan vermek, kurabiye vermek, \u015farj vermek, ma\u011fazada rahat vermek!\u2026) asl\u0131nda ma\u011fazac\u0131l\u0131k ekosisteminde olduk\u00e7a yeni<\/b>. Biz daha ziyade bir \u00fcr\u00fcn al\u0131n\u0131rsa ikincisinde %20 indirim yap\u0131lan kampanyalara, illa bir par\u00e7a satmak i\u00e7in pe\u015fimizde bir hayalet gibi dola\u015fan sat\u0131\u015f dan\u0131\u015fmanlar\u0131na, bir \u015fey almak kayd\u0131yla kat\u0131lmaya hak kazand\u0131\u011f\u0131m\u0131z \u00e7ekili\u015flere al\u0131\u015fk\u0131n\u0131z. Ancak (g\u00f6rebilene) marka y\u00f6netiminin gelece\u011fi bu de\u011fil. Ve hatta bu u\u011furda se\u00e7ilen ba\u015flang\u0131\u00e7 noktas\u0131n\u0131n m\u00fc\u015fterinin marka ve \u00fcr\u00fcn ile birebir temas etti\u011fi ma\u011faza deneyimi olu\u015fu da tesad\u00fcf de\u011fil. <\/b>\u0130yi de marka bu yoldan y\u00fcr\u00fcy\u00fcp kendini sevdirerek nereye ula\u015fmak istiyor diye sorarsan\u0131z yan\u0131t \u015fu; m\u00fc\u015fterinin ya\u015fam stili i\u00e7ine s\u0131zmak.<\/b><\/span><\/p>\n

Ayn\u0131 pastada herkese dilim var m\u0131?<\/span><\/em><\/p>\n

\"\"<\/a>Gelelim i\u015fin farkl\u0131 bir boyutuna.. Art\u0131k biliyoruz. Elimize kahvemizi al\u0131p bilgisayar\u0131n kar\u015f\u0131s\u0131na ge\u00e7erek, zaman\u0131 istedi\u011fimiz gibi y\u00f6netti\u011fimiz g\u00fczel ortamlarda \u00e7al\u0131\u015fmak bize mutluluk veriyor. Ben buna \u00e7al\u0131\u015fman\u0131n keyif hali diyorum. \u00d6yle ki bu u\u011furda a\u00e7\u0131lan her co-working space’i dolduruyoruz. Kolektif House ve Workinton gibi markalar h\u0131zla \u015fubele\u015fiyor. Starbucks\u2019larda elinde kahve yerine \u00f6n\u00fcnde bilgisayarla oturanlar \u00e7o\u011funlukta; ki bu sat\u0131rlar\u0131 yazarken ben de \"\"<\/a>onlardan birisiyim. Di\u011fer taraftan yukar\u0131da bahsetti\u011fim perakendeciler de ayn\u0131 trene ekleniyor.<\/span><\/p>\n

\u0130leti\u015fim \u00e7a\u011f\u0131nday\u0131z ya her yer i\u015f ortam\u0131na, her i\u015f ortam\u0131 da mola alan\u0131na d\u00f6n\u00fc\u015febiliyor.<\/b> Peki ofis\u00e7ilik oynayan kahveciden, cafe\u2019cilik oynayan elbiseciye etraf asli oda\u011f\u0131n\u0131n d\u0131\u015f\u0131na ta\u015fm\u0131\u015f markalar ile doluyken hepsine bir ya\u015fam \u015fans\u0131 var m\u0131? Cevap veriyorum; evet var! \u00c7\u00fcnk\u00fc m\u00fc\u015fteri b\u00f6yle olmas\u0131n\u0131 istiyor! \u00c7\u00fcnk\u00fc, art\u0131k \u00e7al\u0131\u015fmak i\u00e7in kart basarak bir genel m\u00fcd\u00fcrl\u00fck binas\u0131na giri\u015f yap\u0131p bir cubicle i\u00e7ine yerle\u015fmenize gerek yok. S\u0131n\u0131rlar\u0131n eridi\u011fi, birbirine ge\u00e7ti\u011fi, keskin hatlar\u0131n kayboldu\u011fu bir d\u00f6nem bizimki. <\/b>Yani, Starbucks \"\"<\/a>insanlar mekan\u0131nda daha fazla otursun diye o \u00e7al\u0131\u015fma alanlar\u0131n\u0131 dizayn etmiyor. \u0130nsanlar mekan\u0131na elinde bilgisayar\u0131 ile geliyor ve i\u00e7eride daha uzun vakit ge\u00e7iriyor diye g\u00f6zlemledi\u011fi i\u00e7in bu yola giriyor. E zaten girmese m\u00fc\u015fteriyi ka\u00e7\u0131r\u0131r. G\u00fcn\u00fc yakalayamaz. Markas\u0131n\u0131 tercih edilir k\u0131lamaz. Di\u011fer bir deyi\u015fle bu s\u0131n\u0131rlar\u0131 kar\u0131\u015fm\u0131\u015f pastada \u00e7ok\u00e7a ki\u015fiye dilim olmas\u0131n\u0131n nedeni talebin tabandan, m\u00fc\u015fteriden geliyor olu\u015fu<\/b>. Yaz\u0131n\u0131n en ba\u015f\u0131nda da belirtti\u011fim gibi, t\u00fcketicinin birden \u00e7ok i\u015fi ayn\u0131 anda, ayn\u0131 mekan i\u00e7inde halletme arzusu. En az\u0131ndan \u00f6n\u00fcm\u00fczdeki 10 y\u0131ll\u0131k s\u00fcre i\u00e7inde bu tip \u00e7oklu sistemlerin \u00e7e\u015fitlenerek artaca\u011f\u0131n\u0131 ve artt\u0131k\u00e7a da kar\u015f\u0131layacak talep bulaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. <\/span><\/p>\n

Peki siz hangi ba\u015fkala\u015f\u0131mdan yanas\u0131n\u0131z? Wepublic\u2019in en \u00fcst kat\u0131ndaki masalarda al\u0131\u015fveri\u015f aras\u0131nda \u00e7al\u0131\u015fmaktan ho\u015flananlardan m\u0131? Grandma\u2019ya bir kahve molas\u0131 diye girip laptop\u2019\u0131 a\u00e7anlardan m\u0131? Yoksa Workinton\u2019daki payla\u015f\u0131ml\u0131 masada \u00e7al\u0131\u015fmaktansa kalk\u0131p kahve alan\u0131nda tak\u0131lmay\u0131 se\u00e7enlerden mi? Sizin en sevdi\u011finiz \u2018\u00e7oklu sistem\u2019 hangisi?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Her \u015feyin ba\u015fkala\u015ft\u0131\u011f\u0131, al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131n m\u00fcthi\u015f bir h\u0131zla de\u011fi\u015fti\u011fi, cep telefonlar\u0131n\u0131n ma\u011fazaya, ma\u011fazalar\u0131n mola alanlar\u0131na, mola…<\/p>","protected":false},"author":1,"featured_media":2029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[65,4,882,168],"tags":[142,869,183,152,10,870,8,860,124],"location":[],"yoast_head":"\nN\u2019olur Ma\u011fazamda Daha Fazla Vakit Ge\u00e7ir! - MarkaHikayecisi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markahikayecisi.com\/?p=2020\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"N\u2019olur Ma\u011fazamda Daha Fazla Vakit Ge\u00e7ir! 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