{"id":1994,"date":"2017-10-03T04:26:18","date_gmt":"2017-10-03T02:26:18","guid":{"rendered":"http:\/\/markahikayecisi.com\/?p=1994"},"modified":"2017-10-04T00:53:03","modified_gmt":"2017-10-03T22:53:03","slug":"advertising-week-new-york-izlenimleri","status":"publish","type":"post","link":"https:\/\/markahikayecisi.com\/?p=1994","title":{"rendered":"Advertising Week New York \u0130zlenimleri"},"content":{"rendered":"<p>D\u00f6rt g\u00fcn s\u00fcrd\u00fc. 250 panel\/ konu\u015fma vard\u0131. Ben iki g\u00fcnde toplam 6\u2019s\u0131na kat\u0131labildim. Kat\u0131ld\u0131klar\u0131m\u0131 kendi ilgi alan\u0131m olan konulara yak\u0131n olanlardan se\u00e7tim. Konu\u015fmalar\u0131n size katt\u0131\u011f\u0131 bir yana, bence esas harika olan deneyimin kendisi ba\u015fl\u0131 ba\u015f\u0131na kendisiydi. Buna panelden panele yeti\u015fmek i\u00e7in Times Square\u2019in \u0131\u015f\u0131kl\u0131 sokaklar\u0131nda ko\u015fturmak, konferanslar\u0131n yap\u0131ld\u0131\u011f\u0131 tiyatro salonlar\u0131 \u00f6n\u00fcnde Advertising Week\u2019e \u00f6zel getirilen food truck\u2019lardan yemek almak, kat\u0131l\u0131mc\u0131lar i\u00e7in yarat\u0131lan \u2018g\u00f6zlem\u2019 yerlerinde \u2018tak\u0131lmak\u2019 da dahil. <strong>Yani sonunda bir \u00fcr\u00fcn veya bir hizmet almak yerine bilgi edindi\u011fin bir DENEY\u0130M bu. <\/strong><\/p>\n<p>Kat\u0131ld\u0131\u011f\u0131m panellerin sonuncusunda tart\u0131\u015f\u0131lan \u2018Brand as Experience\u2019\u2019da de\u011findikleri gibi <strong>deneyim tamamland\u0131\u011f\u0131nda oradan memnun ayr\u0131lan insanlar sizin \u2018fan\u2019lar\u0131n\u0131z olarak kap\u0131dan d\u0131\u015far\u0131 \u00e7\u0131k\u0131yor.<\/strong> Yani sizi anlatmaya, payla\u015fmaya, \u00f6vmeye, bir sene sonras\u0131n\u0131 heyecanla beklemeye haz\u0131r sava\u015f\u00e7\u0131lar\u0131n\u0131z olarak oradan ayr\u0131l\u0131yorlar. Bundan daha g\u00fczel bir \u00fccretsiz reklam y\u00f6ntemi olabilir mi? \u0130\u015fte deneyim m\u00fc\u015fterilerinizi bu k\u0131vama getirebilecek sihirde. Ve yine ayn\u0131 panelde tart\u0131\u015f\u0131ld\u0131\u011f\u0131 gibi, \u00f6zellikle 2000 sonras\u0131 do\u011fumlular\u0131n bir \u015fey yapmay\u0131 almaya s\u0131kl\u0131kla tercih etti\u011fi bu d\u00f6nemde deneyim sadece onu ya\u015fad\u0131\u011f\u0131n\u0131z an ile s\u0131n\u0131rland\u0131r\u0131lm\u0131yor. <strong>Zira deneyimin \u00f6ncesi ile sonras\u0131n\u0131 doldurmak da deneyimin kendisi kadar \u00f6nemli.<\/strong> Bu da ancak ve ancak s\u00f6z konusu <strong>deneyime uygun i\u00e7erik \u00fcretip ki\u015filerin hissiyat\u0131n\u0131 deneyim \u00f6ncesi ve sonras\u0131na esnetmek<\/strong> \u015fart\u0131yla m\u00fcmk\u00fcn.<\/p>\n<p><a href=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/10\/logotoughmuuder.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-medium wp-image-1996\" src=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/10\/logotoughmuuder-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/10\/logotoughmuuder-300x300.png 300w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/10\/logotoughmuuder-150x150.png 150w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/10\/logotoughmuuder-430x430.png 430w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/10\/logotoughmuuder-80x80.png 80w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/10\/logotoughmuuder.png 512w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Tough Mudder\u2019\u0131 hi\u00e7 duymu\u015f muydunuz? Ad\u0131nda ta\u015f\u0131d\u0131\u011f\u0131 gibi insanlar\u0131n \u00e7amura bata \u00e7\u0131ka yar\u0131\u015ft\u0131klar\u0131, zor parkurlardaki engelleri a\u015farak ge\u00e7tikleri, tak\u0131m olarak girilen bir yar\u0131\u015fma bu! Ben CMO\u2019su ile Advertising Week\u2019te tan\u0131\u015fma f\u0131rsat\u0131n\u0131 yakalad\u0131m. Me\u011fer Tough Mudder bir fenomenmi\u015f! D\u00fcnyan\u0131n farkl\u0131 yerlerinde kurduklar\u0131 parkurlarda 2 milyondan fazla ki\u015fi yar\u0131\u015fm\u0131\u015f. Tamamen deneyim odakl\u0131 bir marka olan Tough Mudder\u2019\u0131n yapt\u0131\u011f\u0131 tam olarak yukar\u0131da anlatt\u0131\u011f\u0131m. Deneyimi yar\u0131\u015f\u0131n \u00f6ncesi ve sonras\u0131na esnetiyorlar. Parkura kat\u0131lmadan \u00f6nce ona haz\u0131rl\u0131k programlar\u0131 var. Heyecan daha o andan ba\u015fl\u0131yor. Tabi haz\u0131rlan\u0131rken yap\u0131lan sosyal medya payla\u015f\u0131mlar\u0131, parkurun ger\u00e7ekle\u015fece\u011fi co\u011frafyaya olan seyahat planlar\u0131 da cabas\u0131!<a href=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/10\/toughmudderwide.jpg\"><img decoding=\"async\" class=\"alignright size-medium wp-image-1997\" src=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/10\/toughmudderwide-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/10\/toughmudderwide-300x169.jpg 300w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/10\/toughmudderwide-768x432.jpg 768w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/10\/toughmudderwide-573x322.jpg 573w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/10\/toughmudderwide.jpg 895w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a> Yar\u0131\u015f bitti\u011finde ise deneyimin heyecan\u0131 yine payla\u015f\u0131mlar ile sosyal medya \u00fczerinden akmaya devam ediyor. Tough Mudder kat\u0131l\u0131mc\u0131lar\u0131na hediye edilen e\u015fyalar kullan\u0131l\u0131yor. Tough Mudder markas\u0131 yaratt\u0131\u011f\u0131 \u2018kabile\u2019\u2019nin katk\u0131s\u0131 ile b\u00fcy\u00fcmeye devam ediyor. Panelde bir \u00f6rnek de Airbnb\u2019den geldi. Ana i\u015fi konaklama ihtiyac\u0131n\u0131 gidermek olan Airbnb ge\u00e7ti\u011fimiz yaz video tasar\u0131mc\u0131s\u0131 (san\u0131r\u0131m b\u00f6yle adland\u0131rabiliriz) Vine ile bir i\u015fbirli\u011fine soyundu. Ki\u015filerin Vine ile \u00e7ekti\u011fi tatil an\u0131lar\u0131n\u0131 videolar halinde kendi platformunda payla\u015fan Airbnb\u2019nin yapmak istedi\u011fi olay\u0131 sadece konaklamadan \u00e7\u0131kart\u0131p t\u00fcm tatil deneyiminden pay \u00e7\u0131kartmakt\u0131&#8230;<\/p>\n<p>Unutmadan, bir noktan\u0131n daha alt\u0131n\u0131 \u00e7izmek gerek. Bug\u00fcn\u00fcn deneyim anlay\u0131\u015f\u0131nda sanal d\u00fcnyay\u0131 ete kemi\u011fe b\u00fcr\u00fcnd\u00fcren ger\u00e7eklikler ya da tam tersi, sanal d\u00fcnyan\u0131n nimetlerini kullanarak etkisini geni\u015fletmek isteyen markalar hep kol kola. Yak\u0131n d\u00f6nemde ise bu tip sanal X ger\u00e7ek d\u00fcnya i\u015fbirlikleri katlanarak artacak. S\u00f6ylemedi demeyin. :)<\/p>\n<p>&nbsp;<\/p>\n<p>Advertising Week\u2019teki ak\u0131\u015fa geri d\u00f6nersek, bir kitap\u00e7\u0131k yapm\u0131\u015flar. \u0130\u00e7inde programlar, programlar\u0131n ger\u00e7ekle\u015fece\u011fi mekanlar ve konu\u015fulacak konular hakk\u0131nda derlenmi\u015f makaleler var. Se\u00e7ti\u011finiz panele konuya hakim \u015fekilde giriyorsunuz. Sistem ise t\u0131k\u0131r t\u0131k\u0131r i\u015fliyor. Beklemek yok. Kaos yok.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/10\/Marne_Levine_copy.jpg\"><img decoding=\"async\" class=\"alignleft size-full wp-image-1998\" src=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/10\/Marne_Levine_copy.jpg\" alt=\"\" width=\"62\" height=\"165\"><\/a>Kat\u0131ld\u0131\u011f\u0131m iki konu\u015fmadan notlar payla\u015farak bitirmek istiyorum (\u00f6zetlemek epey zor. Umar\u0131m notlar\u0131m ho\u015funuza gider). \u0130lki \u2018The Instagram Effect: Where Business Meets Passion\u2019. Konu\u015fmac\u0131lar; Sarah Jessica Parker, Into The Gloss ve sonras\u0131nda Glossier\u2019i kuran Emily Weiss ve Instagram\u2019\u0131n COO\u2019su Marne Levine.<\/p>\n<ul>\n<li>Marne Levine de en az Sarah Jessica kadar g\u00f6z kama\u015ft\u0131r\u0131yordu diyebilirim. B\u00fct\u00fcn toplulu\u011fu m\u00fcthi\u015f bir \u015fekilde odakta tuttu. Bug\u00fcn cep telefonumuzda vakit ay\u0131rmay\u0131 se\u00e7ti\u011fimiz aplikasyonlar\u0131n ortak \u00f6zelliklerini s\u00f6yle \u00f6zetledi: <strong>\u2018daha h\u0131zl\u0131\u2019, \u2018daha k\u0131sa\u2019 ve \u2018ben olmama daha \u00e7ok izin veren<\/strong>\u2019.<\/li>\n<li><strong>Instagram\u2019da 800 milyon kullan\u0131c\u0131 oldu\u011funu, her g\u00fcn d\u00fczenli olarak post y\u00fckleyen kitlenin 500 milyonu buldu\u011funu, Insta story\u2019leri d\u00fczenli kullanan ki\u015filerin ise g\u00fcnl\u00fck 250 milyona ula\u015ft\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/strong><\/li>\n<li>Instagram kullan\u0131c\u0131lar\u0131n\u0131n %62\u2019sinin tatile \u00e7\u0131kmadan o tatil ile ilgili \u2018haz\u0131rl\u0131k\u2019 payla\u015f\u0131mlar\u0131 yapt\u0131\u011f\u0131n\u0131, %55\u2019inin stil konusunda ilham\u0131 bu aplikasyondan ald\u0131\u011f\u0131n\u0131 ve %59\u2019unun (ben bu rakama \u015fa\u015f\u0131rd\u0131m) araba almadan \u00f6nce mutlaka Instagram\u2019dan s\u00f6z konusu markayla alakal\u0131 payla\u015f\u0131mlara g\u00f6z att\u0131\u011f\u0131n\u0131 anlatt\u0131.<\/li>\n<\/ul>\n<p><a href=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/10\/IMG_0106-e1506997818337.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-2002\" src=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/10\/IMG_0106-e1506997818337-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/10\/IMG_0106-e1506997818337-225x300.jpg 225w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/10\/IMG_0106-e1506997818337-768x1024.jpg 768w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/10\/IMG_0106-e1506997818337-551x735.jpg 551w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/10\/IMG_0106-e1506997818337-323x430.jpg 323w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/10\/IMG_0106-e1506997818337.jpg 1512w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/a>Instagram \u00fczerinden yapt\u0131\u011f\u0131 ki\u015fisel i\u015f (blog veya \u00fcr\u00fcn veya hizmet) hakk\u0131nda payla\u015f\u0131m yapanlar, Marne Levine bu konuda da bir ara\u015ft\u0131rma sonucu a\u00e7\u0131klad\u0131. \u2018Takip\u00e7ileriniz sadece sizin satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn, yapt\u0131\u011f\u0131n\u0131z pasta veya verdi\u011finiz hizmet ile ilgili bilgi almak istemiyor. <strong>Ki\u015fisel olarak sizin hakk\u0131n\u0131zda bilgilenmek de<\/strong> istiyorlar. Kimsiniz? Nelerden ho\u015flan\u0131rs\u0131n\u0131z, sesinizi y\u00fckseltti\u011finiz olaylar, hayat\u0131n\u0131zda \u00f6nemli olan de\u011ferler neler?\u2019 bunlar\u0131n t\u00fcm\u00fc bir b\u00fct\u00fcn\u00fcn par\u00e7alar\u0131. Yani \u00f6yle kuru kuru yapt\u0131\u011f\u0131m \u00e7antan\u0131n resmini koyup kenara \u00e7ekileyim demek yok! Baksan\u0131za art\u0131k \u00e7ocuklar\u0131n ilk okul g\u00fcn\u00fc diye Instagram\u2019da \u00f6zenle filtrelenen foto\u011fraflar\u0131n devri bile kapand\u0131. \u015eimdi evdeki okul \u00f6ncesi kaosunu da, \u00e7ocuklar evden \u00e7\u0131k\u0131nca i\u00e7ilen keyif kahvesini de, \u00e7ocuklar\u0131n ilk g\u00fcnden anektotlar anlatt\u0131klar\u0131 videolar\u0131 da Insta Story\u2019den g\u00f6rebilmeyi bekliyoruz.<\/p>\n<p><strong>Giri\u015fimci olmay\u0131 \u00e7ok daha maliyetsiz ve denemesi kolay hale getiren Instagram<\/strong> d\u00fcnyas\u0131 <a href=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/10\/into-the-gloss-new-york-4.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1999\" src=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/10\/into-the-gloss-new-york-4-300x200.jpeg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/10\/into-the-gloss-new-york-4-300x200.jpeg 300w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/10\/into-the-gloss-new-york-4-768x513.jpeg 768w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/10\/into-the-gloss-new-york-4-1024x684.jpeg 1024w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/10\/into-the-gloss-new-york-4-980x654.jpeg 980w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/10\/into-the-gloss-new-york-4-573x383.jpeg 573w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/10\/into-the-gloss-new-york-4.jpeg 1198w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>elbette kendi fenomenlerini yaratt\u0131. Reklama ihtiyac\u0131 m\u0131 var diyece\u011fimiz Sarah Jessica Parker da bu mecray\u0131 kullanarak ayakkab\u0131 markas\u0131n\u0131 yayd\u0131; \u2018Into The Gloss\u2019 ismi ile blogger\u2019l\u0131\u011fa ba\u015flay\u0131p bug\u00fcn Glossier isimli dev g\u00fczellik \u015firketinin sahibine d\u00f6n\u00fc\u015fen Emily Weiss da ayn\u0131 rotadan yol ald\u0131. Her ikisinin de ortak olarak s\u00f6yledi\u011fi nokta, bu mecra sayesinde m\u00fc\u015fterileri ile direk ileti\u015fim halinde olabilme \u015fans\u0131 idi. <strong>Her \u015feyin m\u00fc\u015fteriye g\u00f6re \u015fekillendi\u011fi g\u00fcn\u00fcm\u00fcz pazar\u0131nda, takip\u00e7ilerden direk yan\u0131t alabilmek, onlar\u0131n fikirlerini h\u0131zl\u0131ca duyabilmek, reaksiyonlar\u0131n\u0131 \u00f6l\u00e7ebilmek elbette kritik.<\/strong> Instagram i\u015fte bunu sa\u011flad\u0131&#8230; Benzer \u015fekilde yine her iki giri\u015fimci de bir post koyarken gelebilecek sorular\u0131 \u00f6nceden tahmin etmek gerekti\u011finin alt\u0131n\u0131 \u00e7izdi.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/10\/starbuckshowards.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-2000\" src=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/10\/starbuckshowards-300x169.jpeg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/10\/starbuckshowards-300x169.jpeg 300w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/10\/starbuckshowards-768x432.jpeg 768w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/10\/starbuckshowards-573x322.jpeg 573w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/10\/starbuckshowards.jpeg 822w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Son olarak de\u011finmek istedi\u011fim, Starbucks\u2019\u0131n kurucusu ve sahibi Howard Schultz\u2019\u0131n bir moderat\u00f6r e\u015fli\u011finde konu\u015ftu\u011fu panel. Salon t\u0131kl\u0131m t\u0131kl\u0131md\u0131. Bir video izleyerek ba\u015flad\u0131k. 1987\u2019de 11 ma\u011faza ile hayat\u0131na ba\u015flay\u0131p bug\u00fcn 75 \u00fclkede 25.000 ma\u011fazal\u0131k dev bir zincire d\u00f6n\u00fc\u015fen, Amerika\u2019n\u0131n herhangi bir yerinde, haftan\u0131n herhangi bir g\u00fcn\u00fcnden en s\u0131k ziyaret edilen marka olma \u00fcnvan\u0131n\u0131 senelerdir kimselere kapt\u0131rmayan Starbucks\u2019tan bahsediyorum. Bug\u00fcne nas\u0131l gelmi\u015f bamba\u015fka bir pencereden g\u00f6rd\u00fck. \u0130zledi\u011fimiz video bug\u00fcn ABD\u2019de y\u00fckselen \u0131rk\u00e7\u0131l\u0131k, m\u00fclteci sorunu, \u00f6tekile\u015ftirmek, evsizlik, f\u0131rsat e\u015fitsizli\u011fi, sa\u011fl\u0131k sistemi gibi problemleri betimliyordu&#8230; Howard Schultz bunlara nas\u0131l yakla\u015ft\u0131klar\u0131n\u0131 anlatt\u0131. \u00d6rne\u011fin Trump\u2019\u0131n m\u00fcltecilere kar\u015f\u0131 tav\u0131r almas\u0131ndan sonra s\u0131rf tepki olarak 10.000 m\u00fclteciyi i\u015fe ald\u0131klar\u0131n\u0131 bilmiyordum&#8230; \u00d6nemli olan\u0131n para kazanmaktan \u00f6te m\u00fc\u015fteri ve hissedarlar\u0131n\u0131 memnun etmek oldu\u011funun alt\u0131n\u0131 \u00e7izdi. Bunlar\u0131 yaparsan para nas\u0131l olsa gelirdi&#8230; \u00dcstelik bug\u00fcn\u00fcn d\u00fcnyas\u0131nda (m\u00fc\u015fterin olsun olmas\u0131n) \u2018insan\u2019 olan herkesin bu tip b\u00fcy\u00fck sorunlara kar\u015f\u0131 m\u00fccadelede markalardan fikir beyan etmelerini istediklerinin alt\u0131n\u0131 \u00e7izdi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00f6rt g\u00fcn s\u00fcrd\u00fc. 250 panel\/ konu\u015fma vard\u0131. Ben iki g\u00fcnde toplam 6\u2019s\u0131na kat\u0131labildim. Kat\u0131ld\u0131klar\u0131m\u0131 kendi ilgi&#8230;<\/p>","protected":false},"author":1,"featured_media":1995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[65,4,168],"tags":[858,585,859,403,8,860],"location":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advertising Week New York \u0130zlenimleri - MarkaHikayecisi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markahikayecisi.com\/?p=1994\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising Week New York \u0130zlenimleri - MarkaHikayecisi\" \/>\n<meta property=\"og:description\" content=\"D\u00f6rt g\u00fcn s\u00fcrd\u00fc. 250 panel\/ konu\u015fma vard\u0131. 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