{"id":1892,"date":"2017-03-17T15:25:13","date_gmt":"2017-03-17T13:25:13","guid":{"rendered":"http:\/\/markahikayecisi.com\/?p=1892"},"modified":"2017-03-17T15:25:13","modified_gmt":"2017-03-17T13:25:13","slug":"arzu-sabanci-for-koton-neden-tutar","status":"publish","type":"post","link":"https:\/\/markahikayecisi.com\/?p=1892","title":{"rendered":"Arzu Sabanc\u0131 for Koton Neden Tutar?"},"content":{"rendered":"<p>Israrla \u0131s\u0131nmayan havaya inat markalar usulca ilkbahar sezonunu a\u00e7maya ba\u015flad\u0131. Bizler de yeni i\u015fbirli\u011fi haberlerini al\u0131r olduk. \u0130lk d\u00fc\u015fen cemre, Arzu Sabanc\u0131 ile Koton\u2019un bir araya geli\u015fi. Koton i\u00e7in 67 par\u00e7al\u0131k marin ve militer dokularda bir kaps\u00fcl koleksiyon tasarlayan Arzu Sabanc\u0131 imzal\u0131 \u00fcr\u00fcnler birer birer Instagram feed\u2019lerine d\u00fc\u015ferken, bu i\u015fbirli\u011finin tutmas\u0131 garanti olmayan bir s\u00fcr\u00fc projeyi ard\u0131nda b\u0131rak\u0131p neden yok satacak \u015fekilde tutaca\u011f\u0131 kehanetine ula\u015ft\u0131\u011f\u0131m\u0131 anlatmak isterim.<\/p>\n<p><a href=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/03\/arzusforkoton.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright size-medium wp-image-1894\" src=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/03\/arzusforkoton-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/03\/arzusforkoton-300x300.jpg 300w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/03\/arzusforkoton-150x150.jpg 150w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/03\/arzusforkoton-80x80.jpg 80w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/03\/arzusforkoton.jpg 384w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Nihayetinde Arzu Han\u0131m bir tasar\u0131mc\u0131 de\u011fil. Bu da s\u00f6z konusu projeyi, Kenzo for H&amp;M, Victoria Beckham for Target gibi \u2018\u00fcnl\u00fc tasar\u0131mc\u0131 X mass marka\u2019 \u015feklinde kurgulanan (ve en \u00e7ok nakite d\u00f6nen model olan) i\u015f birlikteliklerinden farkl\u0131 k\u0131l\u0131yor. Ancak Arzu Han\u0131m\u2019\u0131n ge\u00e7en sene \u0130talyan Pinko i\u00e7in haz\u0131rlad\u0131\u011f\u0131 kaps\u00fcl koleksiyon ile tasar\u0131m konusundaki becerisini fersah fersah kan\u0131tlad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. Koleksiyonu 15 ayr\u0131 Avrupa ve Ortado\u011fu ma\u011fazas\u0131nda sat\u0131\u015fa sunuldu. Hatta bununla da kalmad\u0131, g\u00fczel sat\u0131\u015f rakamlar\u0131 da elde etti. Ancak <strong>bug\u00fcn\u00fcn \u00fcretimi kolay, sat\u0131\u015f\u0131 zor, tasar\u0131m zevki olan mensubu bol d\u00fcnyas\u0131nda biliyoruz ki sadece iyi tasar\u0131m yapmak her zaman g\u00fczel sat\u0131\u015f getirmiyor. Trendleri yorumlama becerisi kadar pazarlama kabiliyeti de gerekli.<\/strong> \u0130\u015fbirli\u011fi o zaman optimum verimli oluyor.<\/p>\n<p><u>Hangi Pazar, Hangi \u00dcr\u00fcn<\/u><\/p>\n<p><a href=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/03\/ARZU-SABANCI-FOR-KOTON_SS17-4.jpg\"><img decoding=\"async\" class=\"alignleft size-medium wp-image-1895\" src=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/03\/ARZU-SABANCI-FOR-KOTON_SS17-4-211x300.jpg\" alt=\"\" width=\"211\" height=\"300\" srcset=\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/03\/ARZU-SABANCI-FOR-KOTON_SS17-4-211x300.jpg 211w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/03\/ARZU-SABANCI-FOR-KOTON_SS17-4.jpg 281w\" sizes=\"(max-width: 211px) 100vw, 211px\" \/><\/a>Arzu Sabanc\u0131 Patrizia Pepe ve Pinko markalar\u0131n\u0131n temsilcili\u011fini \u00fcstlendi\u011fi <strong>perakende sekt\u00f6r\u00fcnde hat\u0131r\u0131 say\u0131l\u0131r bir ge\u00e7mi\u015f ve birikim<\/strong>e sahip. Bossa\u2019ya ait kuma\u015flar\u0131n \u00fcretimi ve d\u00fcnyaya pazarlanmas\u0131 da, zaman\u0131nda Topshop\u2019\u0131n T\u00fcrkiye\u2019ye giri\u015fi de Arzu Han\u0131m ile direk ilintili. Modan\u0131n dinamiklerini ile gelecek sezonlar\u0131n trendlerini iyi bildi\u011fi kadar T\u00fcrk pazar\u0131n\u0131 da derinden tan\u0131yor. Yani <strong>her \u015feyden \u00f6nce kime, hangi \u00fcr\u00fcnle konu\u015fmas\u0131 gerekti\u011fini hissedebiliyor<\/strong>. Bu da i\u015fbirli\u011fi i\u00e7in gerekli olan mayay\u0131 olu\u015fturuyor.<\/p>\n<p><u>\u0130smin Sihiri<\/u><\/p>\n<p>Gelelim Arzu Sabanc\u0131 kimli\u011fine&#8230; Hay\u0131r sadece bu soyad\u0131n\u0131n getirdi\u011fi art\u0131lardan (ki elbette ki bunlar yads\u0131namaz) bahsetmiyorum. Arzu Sabanc\u0131 T\u00fcrkiye\u2019deki en <strong>stil sahibi <\/strong>kad\u0131nlardan bir tanesi. Bir <strong>kanaat \u00f6nderi<\/strong>. Ba\u015fl\u0131 ba\u015f\u0131na bir <strong>ileti\u015fim kanal\u0131<\/strong>. Bir <strong>rol model<\/strong>&#8230; Hatta sadece giyim konusunda da de\u011fil. Sonu\u00e7ta Instagram sayfas\u0131nda bile 307K takip\u00e7inin yer almas\u0131 onun hayata bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 yans\u0131tt\u0131\u011f\u0131 rafine zevkin sonucu de\u011fil mi? \u00dcstelik Arzu Han\u0131m\u2019\u0131n imaj\u0131 i\u015fbirli\u011fi sonucunda ortaya \u00e7\u0131kacak koleksiyon i\u00e7in de zihinleri haz\u0131rl\u0131yor. \u201cKaliteli kuma\u015flar kullanm\u0131\u015flard\u0131r. \u0130yi dikimdir. \u0130yi kesimdir. Zevkli par\u00e7alard\u0131r\u201d diye d\u00fc\u015f\u00fcn\u00fcyor insan.<a href=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/03\/asforkoton2.jpg\"><img decoding=\"async\" class=\"alignright size-medium wp-image-1896\" src=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/03\/asforkoton2-229x300.jpg\" alt=\"\" width=\"229\" height=\"300\" srcset=\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/03\/asforkoton2-229x300.jpg 229w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/03\/asforkoton2.jpg 238w\" sizes=\"(max-width: 229px) 100vw, 229px\" \/><\/a><\/p>\n<p><strong>\u0130nsanlar bu tip i\u015fbirliklerinde ilham ald\u0131klar\u0131, tarz\u0131n\u0131, fikrini, hayata kar\u015f\u0131 duru\u015funu be\u011fendikleri ki\u015filerin dokunu\u015fuyla \u015fekillenen \u00fcr\u00fcnleri sat\u0131n almaktan ho\u015flan\u0131yorlar. <\/strong>\u0130\u015fbirli\u011fine soyunan ki\u015finin as\u0131l mesle\u011fi tasar\u0131mc\u0131l\u0131k olsun olmas\u0131n, \u00fcr\u00fcnde onun bak\u0131\u015f a\u00e7\u0131s\u0131ndan bir par\u00e7a buluyor olmak esas heyecan uyand\u0131ran. Bir de bunun \u00fczerine perakende ve moda i\u015fini iyi bilen, i\u015fbirli\u011fi yapma konusunda tecr\u00fcbeli, \u00fclkenin en varl\u0131kl\u0131 ailelerinden birine mensup biri s\u00f6z konusu ise \u201cArzu Sabanc\u0131 for Koton\u201d form\u00fclasyonu tutmas\u0131n da n\u2019olsun?!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Israrla \u0131s\u0131nmayan havaya inat markalar usulca ilkbahar sezonunu a\u00e7maya ba\u015flad\u0131. Bizler de yeni i\u015fbirli\u011fi haberlerini al\u0131r&#8230;<\/p>","protected":false},"author":1,"featured_media":1893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[12,4,168],"tags":[821,822,18,403,8],"location":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Arzu Sabanc\u0131 for Koton Neden Tutar? - MarkaHikayecisi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markahikayecisi.com\/?p=1892\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arzu Sabanc\u0131 for Koton Neden Tutar? - MarkaHikayecisi\" \/>\n<meta property=\"og:description\" content=\"Israrla \u0131s\u0131nmayan havaya inat markalar usulca ilkbahar sezonunu a\u00e7maya ba\u015flad\u0131. 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