{"id":1856,"date":"2017-02-03T10:47:18","date_gmt":"2017-02-03T08:47:18","guid":{"rendered":"http:\/\/markahikayecisi.com\/?p=1856"},"modified":"2017-02-03T10:47:18","modified_gmt":"2017-02-03T08:47:18","slug":"turkiyeden-neden-luks-marka-cikmiyor","status":"publish","type":"post","link":"https:\/\/markahikayecisi.com\/?p=1856","title":{"rendered":"T\u00fcrkiye&#8217;den Neden L\u00fcks Marka \u00c7\u0131km\u0131yor?"},"content":{"rendered":"<p>Kat\u0131ld\u0131\u011f\u0131m bir konferansta Fendi\u2019nin Silvia Fendi\u2019si \u015f\u00f6yle demi\u015fti <strong>\u201cBir \u00fclke sahip oldu\u011fu global markalar kadar zengindir\u201d<\/strong>. L\u00fcks otomobil, m\u00fccevher, saat, k\u0131yafet, aksesuar, yat, gastronomi ve hatta seyahat rotalar\u0131 konusunda epey zengin olan \u0130talyan topraklar\u0131 d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, bu s\u00f6z hem yerinde bir tespit hem de m\u00fckemmel bir kompliman olsa gerek&#8230; Peki hi\u00e7 d\u00fc\u015f\u00fcnd\u00fcn\u00fcz m\u00fc? <a href=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/iznikcinisi.jpeg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-medium wp-image-1857\" src=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/iznikcinisi-300x202.jpeg\" alt=\"\" width=\"300\" height=\"202\" srcset=\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/iznikcinisi-300x202.jpeg 300w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/iznikcinisi.jpeg 478w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><strong>T\u00fcrkiye\u2019den neden hi\u00e7 l\u00fcks marka \u00e7\u0131km\u0131yor?<\/strong> En eski medeniyetleri ta\u015f\u0131m\u0131\u015f bu topraklarda yeterince birikim mi yok? M\u00fcthi\u015f k\u0131vrak zekal\u0131 bu toplumda yarat\u0131c\u0131l\u0131k m\u0131 eksik? Ya da zanaatkarl\u0131k m\u0131 geli\u015fmemi\u015f bu co\u011frafyada? L\u00fcks de\u011fil, l\u00fckse yak\u0131nla\u015fan \u2018olas\u0131l\u0131klar\u0131n\u2019 bile bir elin parmaklar\u0131n\u0131 ge\u00e7meyecek say\u0131da oldu\u011fu bir \u00fclkeden bahsediyoruz. Oysa ki biz \u00e7ok daha iyisini hak etmiyor muyuz&#8230;<\/p>\n<p>Bahsetti\u011fim, <strong>\u00fcn\u00fc k\u0131talar\u0131 a\u015fan k\u0131vamda bir marka \u00e7\u0131karabilme meziyeti<\/strong>. Yoksa elbette bizim de her kategoride \u00f6v\u00fcnece\u011fimiz bir dolu markam\u0131z mevcut. \u201cAma T\u00fcrkler\u2019in hal\u0131lar\u0131 me\u015fhur. Elmasla i\u015flenen m\u00fccevherleri, nak\u0131\u015flar\u0131, \u00e7inileri, telkarileri me\u015fhur\u2026\u201d diyebilirsiniz. Anlatmak istedi\u011fim \u201cT\u00fcrkiye\u2019de neyin iyisi vard\u0131r\u201d meselesi de\u011fil. Ya da \u015f\u00f6yle a\u00e7\u0131klayay\u0131m, Hint ipe\u011fi, M\u0131s\u0131r keteni me\u015fhur da bu onlar\u0131n bahsi ge\u00e7en <a href=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/halidokuma.jpg\"><img decoding=\"async\" class=\"alignright size-medium wp-image-1858\" src=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/halidokuma-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/halidokuma-300x200.jpg 300w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/halidokuma-768x512.jpg 768w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/halidokuma.jpg 1024w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/halidokuma-980x654.jpg 980w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/halidokuma-573x382.jpg 573w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>materyalleri i\u015fleyerek d\u00fcnyada sayg\u0131nl\u0131k uyand\u0131ran markalar yaratabildi\u011fi anlam\u0131na geliyor mu? Hay\u0131r&#8230; <strong>\u0130\u015fte bizim de bilinirli\u011fimiz iyi yapabildi\u011fimiz \u00fcr\u00fcnler \u00e7er\u00e7evesinde s\u0131k\u0131\u015f\u0131p kal\u0131yor.<\/strong><\/p>\n<p>Kendinizden pay bi\u00e7in. Evinizdeki Ya\u011fc\u0131bedir hal\u0131n\u0131n \u2018markas\u0131\u2019 akl\u0131n\u0131zda m\u0131, kal\u0131n alt\u0131ndan tasarlanan&nbsp;Trabzon bilezi\u011finizin arkas\u0131ndaki marka alg\u0131s\u0131ndan etkilenerek mi ald\u0131n\u0131z yoksa bu par\u00e7aya ailenizin kuyumcusunda m\u0131 rastlad\u0131n\u0131z? Antika ah\u015fap mobilyan\u0131z \u2018markal\u0131\u2019 m\u0131?<\/p>\n<p><a href=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/kucuk_elmas_nasil_kesilir.jpg\"><img decoding=\"async\" class=\"aligncenter size-medium wp-image-1866\" src=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/kucuk_elmas_nasil_kesilir-300x198.jpg\" alt=\"\" width=\"300\" height=\"198\" srcset=\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/kucuk_elmas_nasil_kesilir-300x198.jpg 300w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/kucuk_elmas_nasil_kesilir.jpg 394w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><u>Peki form\u00fcl nedir? <\/u><\/p>\n<p>Sahi nedir l\u00fcks markan\u0131n olmazsa olmalar\u0131?<\/p>\n<ul>\n<li>Tasar\u0131m ve kalitede kusursuzluk<\/li>\n<li>Markan\u0131n ard\u0131na arzuyu kam\u00e7\u0131layacak, hayalleri s\u00fcsleyecek bir hikaye (dream factor) koymak<\/li>\n<li>Y\u00fcksek fiyat<\/li>\n<li>Nadirlik (s\u0131n\u0131rl\u0131 \u00fcretim)<\/li>\n<li>Tarihin sayfalar\u0131 i\u00e7inden gelen birikim<\/li>\n<li>Zor elde edilir olmak (s\u0131n\u0131rl\u0131 sat\u0131\u015f a\u011f\u0131)<\/li>\n<li>\u00dcr\u00fcn\u00fc m\u00fc\u015fterilere ittiren de\u011fil de, m\u00fc\u015fterileri \u00fcr\u00fcne \u00e7eken bir tav\u0131rla pazarlamak<\/li>\n<\/ul>\n<p>Yani, talebin y\u00fcksek, buna kar\u015f\u0131l\u0131k arz\u0131n s\u0131n\u0131rl\u0131 oldu\u011fu bir denklem.Tasar\u0131m ve kalite konusunda kusursuzluk mertebesine yer yer ula\u015ft\u0131\u011f\u0131m\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. E binlerce y\u0131ll\u0131k tarihin yo\u011furdu\u011fu zanaatkarl\u0131k da mevcut bu co\u011frafyada. Nak\u0131\u015f i\u015flemesi, hal\u0131 dokumas\u0131, m\u00fccevher tasar\u0131m\u0131, deri i\u015f\u00e7ili\u011fi bir\u00e7ok yerde hala elle yap\u0131l\u0131yor. Asl\u0131na bakarsan\u0131z bu da \u2018nadirlik\u2019 \u015f\u0131kk\u0131n\u0131 dolduruyor; ve hatta finansal dar bo\u011fazlar sebebi ile s\u0131n\u0131rl\u0131 kalan sat\u0131\u015f a\u011f\u0131 ile \u00fcr\u00fcn\u00fc zor elde edilir hale de getiriyor. \u00d6yleyse nedir T\u00fcrkiye\u2019de eksik olan? <strong>Eksik olan, l\u00fcks marka paradigmas\u0131nda i\u015fin l\u00fcks de\u011fil marka ile alakal\u0131 k\u0131sm\u0131d\u0131r.<\/strong><\/p>\n<p><u>Bir K\u00fclt\u00fcr Meselesi<\/u><\/p>\n<p><strong><a href=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/12\/chanelgiftbox.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-1404\" src=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/12\/chanelgiftbox-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/12\/chanelgiftbox-300x225.jpg 300w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/12\/chanelgiftbox.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Her marka verilmi\u015f bir s\u00f6zd\u00fcr asl\u0131nda. Daha logosunu g\u00f6r\u00fcr g\u00f6rmez o mesaj\u0131 hissedersiniz. Hele ki s\u00f6z konusu l\u00fcks marka ise s\u00f6z \u00e7ok daha k\u0131ymetlidir. <\/strong>Beklentiler y\u00fcksektir. <strong>Marka m\u00fc\u015fteriye sundu\u011fu somut \u00fcr\u00fcn\u00fcn d\u0131\u015f\u0131nda yaratt\u0131\u011f\u0131 duygu, sundu\u011fu deneyim, g\u00f6sterdi\u011fi sat\u0131\u015f sonras\u0131 hizmet gibi k\u0131s\u0131mlardan olu\u015fan bir b\u00fct\u00fcnd\u00fcr.<\/strong> Bu b\u00fct\u00fcn\u00fcn birincil \u00f6nceli\u011fi ise verdi\u011fi s\u00f6z\u00fc tutmakt\u0131r.<\/p>\n<p>\u00dcstelik markan\u0131n amac\u0131 sadece ola\u011fan m\u00fc\u015fteriye satmak de\u011fil, potansiyel m\u00fc\u015fterilere de markas\u0131na dair hayali pazarlamakt\u0131r. B\u00fct\u00fcn bunlar ise ancak ve ancak <strong>profesyonel olarak y\u00f6netilen bir kurum<\/strong> i\u00e7erisinde hayat bulabilir. Ben hen\u00fcz toplum olarak bu bilin\u00e7 seviyesine pek eri\u015febildi\u011fimizi d\u00fc\u015f\u00fcnm\u00fcyorum.<\/p>\n<p><strong>L\u00fcks marka yaratmak bir k\u00fclt\u00fcrd\u00fcr.<\/strong> \u201cYapt\u0131m, oldu\u201d diyemezsiniz. Yolunda gitmeyen \u015feyler i\u00e7in, <a href=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/sevanyuzuk.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1865\" src=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/sevanyuzuk-300x281.jpg\" alt=\"\" width=\"300\" height=\"281\" srcset=\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/sevanyuzuk-300x281.jpg 300w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/sevanyuzuk-459x430.jpg 459w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/sevanyuzuk.jpg 480w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\u201cArd\u0131ma koydum bitti. Unutulur gider\u201d diyemezsiniz. <strong>Her hamleniz marka olarak verdi\u011finiz s\u00f6zle k\u0131yaslan\u0131p size geri d\u00f6necek ve dolay\u0131s\u0131 ile markan\u0131za bi\u00e7ilen de\u011feri etkileyecektir.<\/strong><\/p>\n<p>Diyelim ki t\u00fcm fakt\u00f6rleri yerine getirdiniz ve l\u00fcks bir marka yaratmay\u0131 ba\u015fard\u0131n\u0131z. Bu noktadan sonra da \u201coldu\u201d diyerek kenara \u00e7ekilemezsiniz. <strong>\u0130novasyona, marka imaj\u0131n\u0131z\u0131 beslemeye, yenilenmeye devam<\/strong> etmeniz gerekir. Misal, markan\u0131n t\u00fcm varl\u0131\u011f\u0131 sadece bir ki\u015finin yarat\u0131c\u0131l\u0131\u011f\u0131na dayanmamal\u0131d\u0131r. <strong>Marka uzun s\u00fcre ya\u015fayabilmek i\u00e7in kurucusundan ba\u011f\u0131ms\u0131z, \u00f6zg\u00fcn bir kimlik olu\u015fturmak durumundad\u0131r.<\/strong><\/p>\n<p><u>Devlet Deste\u011fi \u015eart<\/u><\/p>\n<p><a href=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/2016-suit-social.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-1860\" src=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/2016-suit-social-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/2016-suit-social-300x200.jpg 300w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/2016-suit-social-768x512.jpg 768w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/2016-suit-social-1024x683.jpg 1024w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/2016-suit-social-980x654.jpg 980w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/2016-suit-social-573x382.jpg 573w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Bir di\u011fer \u00f6nemli nokta da elbette <strong>markan\u0131n finansal olarak desteklenmesi<\/strong>. Markan\u0131n \u00e7\u0131k\u0131\u015f\u0131ndan itibaren kendini yolun sonuna kadar ta\u015f\u0131yacak solu\u011fu olmayabilir. \u0130\u015fte tam buras\u0131 devletin yard\u0131m elini uzatma yeri diye d\u00fc\u015f\u00fcn\u00fcyorum. Devlet yarat\u0131c\u0131l\u0131\u011f\u0131 ve marka olu\u015fumunu destekledi\u011fi noktada bu yolda \u00e7ok h\u0131z kazan\u0131labilir. <strong>\u00d6zellikle de tarihsel birikim i\u00e7eren<\/strong> (yani potansiyelin haz\u0131r oldu\u011fu) <strong>zanaatkarl\u0131k alanlar\u0131nda, T\u00fcrkiye\u2019yi d\u00fcnyaya tan\u0131tacak markalar olu\u015fturmak ad\u0131na devlet deste\u011finin elzem oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum<\/strong>.<\/p>\n<p>Bahsetti\u011fim sadece bir markaya do\u011frudan yat\u0131r\u0131m yapmak da de\u011fil&#8230; <strong>Daha fazla ki\u015fiye meslek e\u011fitimi vermek. Daha geni\u015f tan\u0131t\u0131m platformlar\u0131 olu\u015fturmak. Daha fazla te\u015fvik deste\u011fi sa\u011flamak&#8230; <\/strong><\/p>\n<p>D\u00fc\u015f\u00fcnsenize, en son ne zaman k\u0131yafet almak yerine diktirmeyi tercih ettiniz? Hay\u0131r pantolonunuzun pa\u00e7as\u0131n\u0131 k\u0131saltmaktan veya belini daraltmaktan bahsetmiyorum. En son ne zaman s\u0131f\u0131rdan bir elbise diktirdiniz? Modan\u0131n her t\u00fcrl\u00fc teknolojik nimetinden yararlanan \u0130talya bile hala el dikimi tak\u0131m elbiseleri ile \u00f6v\u00fcn\u00fcrken, bizde terzilik mesle\u011finin bile git gide kan kaybeden ufac\u0131k bir gruba d\u00f6n\u00fc\u015fmesi sizce de konuya yeterli bir \u00f6rnek de\u011fil mi?<\/p>\n<p><strong><a href=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/womens_sanayi.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-1864\" src=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/womens_sanayi-300x187.jpg\" alt=\"\" width=\"300\" height=\"187\" srcset=\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/womens_sanayi-300x187.jpg 300w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/womens_sanayi-768x479.jpg 768w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/womens_sanayi-1024x639.jpg 1024w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/womens_sanayi-980x612.jpg 980w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/womens_sanayi-573x358.jpg 573w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/womens_sanayi.jpg 1064w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>L\u00fcks markan\u0131n \u00f6z\u00fcnde tutku yatar<\/strong>. <strong>\u00dcr\u00fcne<\/strong> (o her neyse) <strong>tutku duyulmad\u0131\u011f\u0131 zaman \u00fczerine ne in\u015fa etseniz tutmaz.<\/strong> Akdeniz kan\u0131 ta\u015f\u0131yan T\u00fcrkiye\u2019de ise tutkudan bol bol var. \u0130\u015f ki bu de\u011feri markala\u015ft\u0131rmay\u0131 bilelim. Net-a-Porter\u2019de sat\u0131\u015fa girdi\u011fi an \u2018sold out\u2019 olan Sanayi 313 terlikleri, K\u0131rm\u0131z\u0131 Hal\u0131\u2019da Whoopi Goldberg\u2019\u00fcn elinde \u0131\u015f\u0131ldayan Sevan B\u0131\u00e7ak\u00e7\u0131\u2019n\u0131n \u00f6zel yap\u0131m m\u00fccevheri, \u2018The Superyachts <a href=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/jewelry2-whoopi-today-160228_eb62a976e5bc9ceaa08f6e60af96d8fe.today-inline-large.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1861\" src=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/jewelry2-whoopi-today-160228_eb62a976e5bc9ceaa08f6e60af96d8fe.today-inline-large-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/jewelry2-whoopi-today-160228_eb62a976e5bc9ceaa08f6e60af96d8fe.today-inline-large-300x169.jpg 300w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/jewelry2-whoopi-today-160228_eb62a976e5bc9ceaa08f6e60af96d8fe.today-inline-large.jpg 700w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2017\/02\/jewelry2-whoopi-today-160228_eb62a976e5bc9ceaa08f6e60af96d8fe.today-inline-large-573x323.jpg 573w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Intelligence\u2019 y\u0131ll\u0131k raporunda d\u00fcnyan\u0131n en iyi 20 firmas\u0131 aras\u0131nda g\u00f6sterilmenin hakl\u0131 gururunu ya\u015fayan Bilgin Yat\u00e7\u0131l\u0131k gibi bu topraklardan \u00e7\u0131kan isimleri d\u00fcnyaya lay\u0131k\u0131yla duyurabilelim.<\/p>\n<p>Hatta T\u00fcrkiye\u2019yi d\u00fcnyaya tan\u0131tma konusunu da ge\u00e7tim. Bu <strong>\u00fclkenin global arenada rekabeti i\u00e7in potansiyelinin \u2018markala\u015farak\u2019 i\u015flenmesi bir gerekliliktir<\/strong>. Ekonomisine can verecek kal\u0131c\u0131 \u00e7\u00f6z\u00fcmd\u00fcr. Fasonculuk, \u201cher \u015fey dahil\u201d\u2019cilik, taklit\u00e7ilik, ucuza mal edip ucuza satmak s\u00fcrd\u00fcr\u00fclebilir \u00e7\u00f6z\u00fcmler de\u011fildir. Markala\u015fmak her \u015feyden \u00f6nce bu y\u00fczden \u00f6nemlidir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kat\u0131ld\u0131\u011f\u0131m bir konferansta Fendi\u2019nin Silvia Fendi\u2019si \u015f\u00f6yle demi\u015fti \u201cBir \u00fclke sahip oldu\u011fu global markalar kadar zengindir\u201d&#8230;.<\/p>","protected":false},"author":1,"featured_media":1868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[168],"tags":[58,809,561,403,810,415,808,811],"location":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u00fcrkiye&#039;den Neden L\u00fcks Marka \u00c7\u0131km\u0131yor? - MarkaHikayecisi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markahikayecisi.com\/?p=1856\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00fcrkiye&#039;den Neden L\u00fcks Marka \u00c7\u0131km\u0131yor? 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