{"id":1654,"date":"2016-05-23T21:27:27","date_gmt":"2016-05-23T19:27:27","guid":{"rendered":"http:\/\/markahikayecisi.com\/?p=1654"},"modified":"2016-05-24T09:25:01","modified_gmt":"2016-05-24T07:25:01","slug":"raisavanessa-trendyol-formulasyonu-neden-onemli","status":"publish","type":"post","link":"https:\/\/markahikayecisi.com\/?p=1654","title":{"rendered":"Raisa&Vanessa – Trendyol Form\u00fclasyonu Neden \u00d6nemli"},"content":{"rendered":"

Ge\u00e7ti\u011fimiz 2 hafta i\u00e7erisinde lansmanlar\u0131n\u0131 yapt\u0131lar, online ve offline ileti\u015fime ge\u00e7tiler, Trendyol\u2019da butiklerini a\u00e7t\u0131lar, kap\u0131\u015f kap\u0131\u015f \u00fcr\u00fcnlerini satt\u0131lar ve \"rv-trendyol-people\"<\/a>i\u015fbirli\u011fini tamamlad\u0131lar bile. Ama konu hen\u00fcz kapanmad\u0131. Tasar\u0131m sihirbaz\u0131 ikizler Raisa ve Vanessa\u2019n\u0131n Trendyol i\u00e7in haz\u0131rlad\u0131\u011f\u0131 kaps\u00fcl koleksiyon hakk\u0131nda s\u00f6ylenecek daha \u00e7ok \u015fey var. Ortaya koyduklar\u0131 i\u015fin ba\u015far\u0131s\u0131 ve elbiselerin birbirinden g\u00fczel tasar\u0131m\u0131 bir yana (ye\u015fil p\u00fcsk\u00fcll\u00fc etek ve \u00fcste bay\u0131ld\u0131m) bu i\u015fbirli\u011fi pazarlama d\u00fcnyas\u0131n\u0131n gitti\u011fi y\u00f6n\u00fc tayin etmek i\u00e7in \u00f6nemli.<\/p>\n

Tredyol T\u00fcrkiye\u2019deki en b\u00fcy\u00fck 3 indirimli online al\u0131\u015fveri\u015f sitesinden biri olsa da, “bug\u00fcn hangi marka butik a\u00e7arak \u00f6zel indirimli sat\u0131\u015f yapacak” diye heyecanla bekledi\u011fimiz g\u00fcnler art\u0131k geride kald\u0131. Markafoniler\u2019in, Grupanya\u2019lar\u0131n d\u00fcnyay\u0131 kas\u0131p kavurdu\u011fu r\u00fczgar \u00e7oktand\u0131r dindi… Bu tip markalar (\u00fcr\u00fcn satanlardan bahsediyorum) de\u011fi\u015fen internet pazar\u0131nda ayn\u0131 karl\u0131l\u0131k ve h\u0131zla b\u00fcy\u00fcyebilmek i\u00e7in moda olana y\u00f6nelmeye, sitelerinde sezon \u00fcr\u00fcnlerine yer vermeye mecbur hale geldi. E durum b\u00f6yle olunca T\u00fcrkiye\u2019deki en ba\u015far\u0131l\u0131, en hit, en dinamik isimlerden birine ev sahipli\u011fi yapmaktan, onlar\u0131n \u0131\u015f\u0131lt\u0131s\u0131n\u0131 kendilerine katmaktan\u00a0daha g\u00fczel bir kabuk de\u011fi\u015ftirme y\u00f6ntemi \"rv-trendyol3\"<\/a>olabilir mi?<\/strong><\/p>\n

Trendyol<\/strong> sitesinin kap\u0131lar\u0131n\u0131 Raisa&Vanessa\u2019n\u0131n tasar\u0131mlar\u0131na a\u00e7makla kendisine cirosal anlamda bir kaynak yaratmaktan ziyade markas\u0131na bir imaj yat\u0131r\u0131m\u0131<\/strong> yap\u0131yor. Takip\u00e7ilerine, m\u00fc\u015fterilerine, markas\u0131ndan haberdar olanlara \u015f\u00f6yle sesleniyor “Gelin Trendyol\u2019a bir g\u00f6z gezdirin. Sezona damgas\u0131n\u0131 vuracak, sizin en g\u00f6zde olman\u0131z\u0131 sa\u011flayacak \u00f6zel par\u00e7alar sadece bu platformda.”\u00a0Trendyol bu \u015fekilde, Raisa&Vanessa markas\u0131n\u0131n ta\u015f\u0131d\u0131\u011f\u0131 t\u00fcm s\u0131fatlar\u0131 kendi markas\u0131na ekleme ve kendini bunlar dahilinde konumlama f\u0131rsat\u0131n\u0131 elde ediyor. Bu da Trendyol i\u00e7in kendini \u2018gelece\u011fe\u2019 haz\u0131rlaman\u0131n yollar\u0131ndan bir tanesi demek.<\/strong><\/p>\n

\"rv-trendyol1\"<\/a>\u0130\u015fe Raisa&Vanessa\u2019n\u0131n penceresinden bak\u0131ld\u0131\u011f\u0131nda ise onlar, Trendyol i\u015fbirli\u011fi ile, kendi marka alg\u0131lar\u0131n\u0131 koruyarak daha \u00e7ok ki\u015fiye, daha fazla potansiyel m\u00fc\u015fteriye ula\u015fma \u015fans\u0131<\/strong>n\u0131 elde ediyorlar. Nihayetinde Trendyol her g\u00fcn y\u00fczbinlerce ki\u015fiye dokunabilen bir firma. Moday\u0131, tasar\u0131m\u0131 seven T\u00fcrk kad\u0131nlar\u0131na kendini tan\u0131tmak, marka bilinirli\u011fini artt\u0131rmak ve belki de marka ile ilk al\u0131\u015fveri\u015f ili\u015fkisini kurmak i\u00e7inse bi\u00e7ilmi\u015f kaftan. Ama i\u015fte Raissa&Vanessa bilinirlik ad\u0131na offline\u2019da \u00e7ok kuvvetli olan bir markay\u0131 da kendine ortak alabilirdi… Bence burada Trendyol\u2019un alamet-i farikas\u0131 Raissa&Vanessa kadar dinamik, gen\u00e7 ruhlu ve de\u011fi\u015fime a\u00e7\u0131k olmas\u0131nda gizli. <\/strong>Yoksa i\u015fbirli\u011fi dendi\u011finde biz Hadise for Twist\u2019lere, Dilek Hanif for Koton\u2019lara, Zeynep Tosun for \u0130pekyol\u2019lara \u00e7ok al\u0131\u015ft\u0131k… \u00d6yleyse nedir esas fark? Esas fark kendini online olarak kabul ettirmi\u015f bir markan\u0131n tasar\u0131mc\u0131 nezninde offline presence\u2019\u0131 sollayacak derecede bir \u00e7ekim merkezi haline gelebilmesidir. <\/strong>\u0130\u015fbirli\u011finde eme\u011fi ge\u00e7en herkesin eline sa\u011fl\u0131k. Bu i\u015fbirli\u011fi pazarlama d\u00fcnyas\u0131nda tercihlerin,\u00a0i\u015f yapma bi\u00e7imlerinin\u00a0nas\u0131l kabuk de\u011fi\u015ftirdi\u011finin canl\u0131 g\u00f6stergesi<\/strong>dir.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ge\u00e7ti\u011fimiz 2 hafta i\u00e7erisinde lansmanlar\u0131n\u0131 yapt\u0131lar, online ve offline ileti\u015fime ge\u00e7tiler, Trendyol\u2019da butiklerini a\u00e7t\u0131lar, kap\u0131\u015f kap\u0131\u015f…<\/p>","protected":false},"author":1,"featured_media":1655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[12,65,4,168],"tags":[18,753,19,8,752,751],"location":[],"yoast_head":"\nRaisa&Vanessa - Trendyol Form\u00fclasyonu Neden \u00d6nemli - MarkaHikayecisi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markahikayecisi.com\/?p=1654\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Raisa&Vanessa - Trendyol Form\u00fclasyonu Neden \u00d6nemli - MarkaHikayecisi\" \/>\n<meta property=\"og:description\" content=\"Ge\u00e7ti\u011fimiz 2 hafta i\u00e7erisinde lansmanlar\u0131n\u0131 yapt\u0131lar, online ve offline ileti\u015fime ge\u00e7tiler, Trendyol\u2019da butiklerini a\u00e7t\u0131lar, kap\u0131\u015f kap\u0131\u015f...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/markahikayecisi.com\/?p=1654\" \/>\n<meta property=\"og:site_name\" content=\"MarkaHikayecisi\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-23T19:27:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-05-24T07:25:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2016\/05\/rv-trendyol2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Beg\u00fcm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beg\u00fcm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/markahikayecisi.com\/?p=1654\",\"url\":\"https:\/\/markahikayecisi.com\/?p=1654\",\"name\":\"Raisa&Vanessa - 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