{"id":1644,"date":"2016-05-02T20:42:12","date_gmt":"2016-05-02T18:42:12","guid":{"rendered":"http:\/\/markahikayecisi.com\/?p=1644"},"modified":"2016-05-03T09:39:44","modified_gmt":"2016-05-03T07:39:44","slug":"ille-de-marka-olsun-ister-sahtesi-olsun","status":"publish","type":"post","link":"https:\/\/markahikayecisi.com\/?p=1644","title":{"rendered":"\u0130lle De Marka Olsun, \u0130ster Sahtesi Olsun!"},"content":{"rendered":"

Hi\u00e7 sahte oldu\u011funu bile bile, s\u0131rf markas\u0131n\u0131n a\u015fk\u0131na tutulup bir \u00fcr\u00fcn ald\u0131n\u0131z m\u0131? \u201cTaklit ama iyi yap\u0131lm\u0131\u015f bir taklit\u201d diye d\u00fc\u015f\u00fcn\u00fcp… \u201cGer\u00e7e\u011fine zaten o kadar para d\u00f6kmeye yaz\u0131k\u201d diye akl\u0131n\u0131zdan ge\u00e7irip?.. Almad\u0131ysan\u0131z \u015fa\u015f\u0131rd\u0131\u011f\u0131m\u0131 s\u00f6ylemeliyim. Zira kendi ekonomisini yaratm\u0131\u015f bu dev sekt\u00f6r\u00fcn i\u00e7erisinde saatten \u00e7ikolataya kadar binlerce markan\u0131n taklidi kap\u0131\u015f kap\u0131\u015f sat\u0131l\u0131rken, sizin kadar dik bir duru\u015fu sergileyememi\u015f, bir kerecik dahi olsa bu y\u00f6ndeki al\u0131m iste\u011fine ket vuramam\u0131\u015f milyonlarca insan var. OECD\u2019nin a\u00e7\u0131klamas\u0131na g\u00f6re \u00e7akma ve korsan \u00fcr\u00fcnler pazar\u0131n\u0131n bug\u00fcnk\u00fc b\u00fcy\u00fckl\u00fc\u011f\u00fc $461 milyara dayand\u0131. Bu rakam d\u00fcnya ticaretinin %2.5\u2019una denk geliyor.<\/strong> Ya da farkl\u0131 bir k\u0131yaslama yapmas\u0131 ad\u0131na \u015f\u00f6yle diyelim, \u00e7akma+korsan \u00fcr\u00fcn pazar\u0131 T\u00fcrkiye gayri safi milli has\u0131las\u0131n\u0131n yar\u0131s\u0131ndan fazlas\u0131 kadar. M\u00fcthi\u015f bir rakam! Sars\u0131c\u0131, korkutucu ve masan\u0131n kar\u015f\u0131 taraf\u0131nda bile\u011finin hakk\u0131yla para kazanmaya \u00e7al\u0131\u015fan t\u00fcm markalar ad\u0131na olduk\u00e7a \u00fcz\u00fcc\u00fc<\/strong>. Oysa \u00e7ok de\u011fil 7 sene kadar \u00f6nce bu rakam, \u015fu anki say\u0131n\u0131n yars\u0131ndan bile azd\u0131…<\/p>\n

\u0130\u015fi Geli\u015ftiren Taklit\u00e7iler Devri <\/u><\/p>\n

\"rolex-datejust-swiss-gold-diamonds\"<\/a>Bug\u00fcn d\u00fcnyada en \u00e7ok taklidi yap\u0131lan markalar\u0131n ba\u015f\u0131n\u0131 tahmin edebilece\u011finiz gibi Rolex \u00e7ekiyor. \u0130lk 10\u2019un i\u00e7inde ise Louis Vuitton, Burberry, Gucci ve Nike gibi beklenen markalar\u0131n yan\u0131nda ak\u0131llara gelmeyecek Toblerone gibi \u00f6rneklere rastlamak da m\u00fcmk\u00fcn. \u00c7ikolatan\u0131n bile taklidi mi olur demeyin; art\u0131k her \u015feyin taklidi var! Hatta ben g\u00fcn ilerledik\u00e7e bu i\u015fin i\u00e7inde olan oyuncular\u0131n sadece b\u00fcy\u00fck marka isimleriyle kendilerini s\u0131n\u0131rlamad\u0131klar\u0131n\u0131, h\u00fcnerlerini daha az bilinen \"toblerone\"<\/a>\u00f6rnekler \u00fczerinde de g\u00f6stermekte olduk\u00e7a b\u00fcy\u00fck yol kat ettiklerini d\u00fc\u015f\u00fcn\u00fcyorum.<\/strong> E internet devri<\/strong> de tabi ki yard\u0131mc\u0131. H\u00fcnerlerini ilmek ilmek geli\u015ftirdiler. Dior\u2019dan \u00e7ok Dior\u2019cu oldular yani… Yani demem o ki, bug\u00fcn taklit \u00fcr\u00fcn satan herhangi bir ma\u011fazaya gidin raflar\u0131n\u0131n ille de Hermes, Gucci, Chanel\u2019den ibaret olmad\u0131\u011f\u0131n\u0131 g\u00f6receksiniz. Bir Stella McCartney veya Marni de art\u0131k i\u015fin i\u00e7inde. Her \u015feyin taklidi var. Yeter ki do\u011fru yerde arans\u0131n.<\/p>\n

M\u00fccadele Devam Ediyor<\/u><\/p>\n

Elbette bir yandan taklit eden kesim zanaat\u0131n\u0131 geli\u015ftirirken di\u011fer yandan da firmalar sahtecili\u011fe kar\u015f\u0131 daha b\u00fcy\u00fck sava\u015flar ba\u015flat\u0131yor. Bu konuda senelerdir kararl\u0131l\u0131kla u\u011fra\u015f g\u00f6sterenler (bu sava\u015f\u0131 finanse edebilecek seviye ve politik g\u00fc\u00e7te olanlar) ise bir\u00e7ok markay\u0131 b\u00fcnyelerinde birle\u015ftiren Kering<\/strong> ve LVMH<\/strong> profilindeki holdingler. Bu isimler hem kendi \u00fclkelerinde hem de yurtd\u0131\u015f\u0131nda sahtecili\u011fe kar\u015f\u0131 operasyonlar, yapt\u0131r\u0131mlar d\u00fczenliyorlar. Ve tabi d\u00fcnyadaki \u2018top\u2019 l\u00fcks t\u00fcketim markalar\u0131n\u0131n %50 sinden fazlas\u0131n\u0131n \u0130talya ve Fransa men\u015feeli oldu\u011funu da d\u00fc\u015f\u00fcn\u00fcrsek, bu firmalar markalar\u0131 ile birlikte kendi \u00fclkelerinin itibar\u0131 i\u00e7in de sava\u015f\u0131yorlar.<\/strong> Peki sizce ne kadar ba\u015far\u0131yorlar? Rakamlar ortada. Sahtecilik hi\u00e7 de h\u0131z\u0131n\u0131 azaltaca\u011fa benzemiyor.\"Fake-Handbags\"<\/a><\/p>\n

Bu sekt\u00f6r\u00fcn ba\u015f\u0131n\u0131 \u00e7eken \u00fclke tabi ki \u00c7in. Hem \u00fcretim hem de t\u00fcketim kulvar\u0131nda. Ama i\u015f \u00c7inle de s\u0131n\u0131rl\u0131 de\u011fil ki… Sahte \u00fcr\u00fcnler her yerdeler. Misal; siz hi\u00e7 Lacoste g\u00f6mleksiz, Nike \u00e7oraps\u0131z, Adidas e\u015fofmans\u0131z bir pazar yeri g\u00f6rd\u00fcn\u00fcz m\u00fc T\u00fcrkiye\u2019de? Benim ayn\u0131 t-shirt \u00fczerinde Polo Ralph Lauren\u2019in amblemi ile etiket k\u0131sm\u0131nda Lacoste\u2019un logosunu bar\u0131nd\u0131rd\u0131\u011f\u0131n\u0131 bile g\u00f6rm\u00fc\u015fl\u00fc\u011f\u00fcm var! Ama olmaz… Valla pazar\u0131n tad\u0131 tuzu kalmaz!. Bu \u00fcr\u00fcnler hayat\u0131n ger\u00e7e\u011fi… Ve i\u015fte o kadar ger\u00e7ekler ki, dev firmalar\u0131n bu u\u011furda ak\u0131tt\u0131\u011f\u0131 para dahi yetersiz kal\u0131yor.<\/p>\n

\"Shopping<\/a>
Shopping online<\/figcaption><\/figure>\n

Tabi bir de internet \u00e7a\u011f\u0131<\/strong> durumu var. Markalar bu konuda h\u00fck\u00fcmetlerden yard\u0131m alsalar bile (ki bence bu durumun \u00f6n\u00fcne ge\u00e7ilmesinin tek yolu, \u00f6rg\u00fctlenip h\u00fck\u00fcmetler aras\u0131 bir destek platformu olu\u015fturarak hareket etmek)<\/strong> internet daha \u00f6nceden hi\u00e7 girilmemi\u015f kap\u0131lar\u0131 sahtecilere a\u00e7\u0131yor. D\u00fc\u015f\u00fcnsenize internet sitesi \u00fczerinden verilmi\u015f sipari\u015f dahilinde kargoda tek ba\u015f\u0131na yolculuk eden sahte bir Hermes \u00e7antay\u0131 bulup fi\u015flemek, toplu halde \u00fcr\u00fcn getirten bir ma\u011fazaya ula\u015fmaya k\u0131yasla ne kadar zor! \u0130\u015fte bu y\u00fczden bir\u00e7ok u\u011fra\u015f yetersiz kal\u0131yor. Sahtecili\u011fin k\u00f6k\u00fcn\u00fc kurutmak internet ilerledik\u00e7e daha da i\u00e7inden \u00e7\u0131k\u0131lmaz bir hal al\u0131yor. Bu noktada Gucci\u2019ye de sahip olan Kering\u2019in sahtecilikle m\u00fccadele i\u00e7in internet devi Alibaba.com\u2019a dava a\u00e7m\u0131\u015fl\u0131\u011f\u0131 da oldu\u011funu belirtmek isterim.<\/p>\n

Sahte \u00dcr\u00fcnler Neden Bu Denli Talep G\u00f6r\u00fcyor<\/u><\/p>\n

Peki nedir sahtecili\u011fi bu denli k\u00f6r\u00fckleyen? Arz var; tamam. E talep de var (ve y\u00fckseliyor) ki bu i\u015f \u00e7\u0131\u011f gibi b\u00fcy\u00fcmeye devam ediyor. <\/strong>Columbia \u00dcniversitesi \u00f6\u011frencilerinin yapt\u0131\u011f\u0131 bir ara\u015ft\u0131rmaya g\u00f6re insanlar tamamen bir gruba \/ bir z\u00fcmreye ait hissedebilmek ad\u0131na bu u\u011furda para ak\u0131t\u0131yor. Konu tamamen psikoloji ve sosyoloji ile ilintili.<\/strong> Yani kolundaki Cartier saatin ger\u00e7ek olup olmamas\u0131 onu zerre kadar ilgilendirmiyor. Bu ki\u015fi l\u00fcks\u00fc kendi de\u011fil ba\u015fkalar\u0131 i\u00e7in istiyor. Onu bir \u2018ara\u00e7\u2019 olarak nitelendiriyor. Ba\u015fkalar\u0131 saati Cartier sans\u0131n yeter…<\/p>\n

\"no-fake-bags-400x283\"<\/a>Buna ek olarak marka bilincinin<\/strong> her g\u00fcn pompalanmak suretiyle\u00a0k\u00f6r\u00fcklenmesi<\/strong>, bug\u00fcn\u00fcn t\u00fcketicilerindeki marka bilincinin birka\u00e7 jenerasyon \u00f6ncesine kadar kat be kat fazla olmas\u0131, se\u00e7ti\u011fi ve ula\u015fabildi\u011fi markalarla insanlar\u0131n s\u0131n\u0131fland\u0131r\u0131ld\u0131\u011f\u0131 bir d\u00fcnya ger\u00e7e\u011fi ile i\u00e7 i\u00e7e ya\u015f\u0131yor olmak da bu talep art\u0131\u015f\u0131na sebep.<\/p>\n

\u00dcstelik bence sahte oldu\u011funu bile bile al\u0131m yapan bu grup i\u00e7erisinde davran\u0131\u015f farkl\u0131l\u0131\u011f\u0131 g\u00f6steren bir grup da var. Bu grup Hermes, Rolex, Chanel gibi l\u00fcks t\u00fcketim \u00fcr\u00fcnlerinin sahtelerine el s\u00fcrmekten \u2018utan\u0131rken\u2019, Adidas ve H&M gibi mass markalar\u0131n \u00fcr\u00fcnleri i\u00e7in ayn\u0131 hassasiyeti g\u00f6stermiyor. Onlar\u0131 g\u00f6nl\u00fc rahat bir bi\u00e7imde al\u0131yor. Pazardan ucuza Nike \u00e7orap almay\u0131 skor sayan kitleden bahsediyorum. Biraz \u00f6zele\u015ftiri yapmak da laz\u0131m; kendimi de bu kitleye dahil say\u0131yorum. San\u0131yorum ki bu durum, mass markan\u0131n imaj\u0131n\u0131n t\u00fcketici g\u00f6z\u00fcnde daha \u2018az de\u011ferli\u2019 bir kademeye yerle\u015fmi\u015f olmas\u0131ndan kaynaklan\u0131yor. Yani zaten \u2018ucuz\u2019 kategorisinde g\u00f6rd\u00fc\u011f\u00fcn, g\u00fcnl\u00fck ihtiya\u00e7 i\u00e7in alabilecek k\u0131vamda oldu\u011fun bir \u015feyi pazardan sahte haliyle almak vicdanlarda daha az k\u0131vamda bir ihanet hissi uyand\u0131r\u0131yor. <\/strong>Oysa ki bir Chanel hissiyat\u0131n\u0131, \u00e7akma bir Chanel\u2019de bulamak m\u00fcmk\u00fcn de\u011fil. Asla olmaz. Bir kere siz biliyorsunuz sahte oldu\u011funu. \u0130sterse birebir takliti olsun! Neye yarar?!<\/p>\n

\u0130\u015fte yine her \u015fey d\u00f6n\u00fcp dola\u015f\u0131p markalar\u0131n bize nas\u0131l hissettirdi\u011fine ba\u011flan\u0131yor<\/strong>. Her \u015fey insan psikolojisine oynayan markalar\u0131n bu konuda ne kadar ba\u015far\u0131l\u0131 i\u015f \u00e7\u0131kartabildiklerine d\u00fc\u011f\u00fcmleniyor. Ve bence bu \u015fi\u015fkin rakam\u0131n a\u015fa\u011f\u0131ya inmesinin yolu, sahtecilikle m\u00fcdahale kadar insan psikolojisine do\u011fru yat\u0131r\u0131m\u0131 yapmaktan da ge\u00e7iyor. <\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Hi\u00e7 sahte oldu\u011funu bile bile, s\u0131rf markas\u0131n\u0131n a\u015fk\u0131na tutulup bir \u00fcr\u00fcn ald\u0131n\u0131z m\u0131? \u201cTaklit ama iyi…<\/p>","protected":false},"author":1,"featured_media":1645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[168],"tags":[748,749,278,745,19,8,392,746,747,750,164],"location":[],"yoast_head":"\n\u0130lle De Marka Olsun, \u0130ster Sahtesi Olsun! - MarkaHikayecisi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markahikayecisi.com\/?p=1644\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130lle De Marka Olsun, \u0130ster Sahtesi Olsun! - MarkaHikayecisi\" \/>\n<meta property=\"og:description\" content=\"Hi\u00e7 sahte oldu\u011funu bile bile, s\u0131rf markas\u0131n\u0131n a\u015fk\u0131na tutulup bir \u00fcr\u00fcn ald\u0131n\u0131z m\u0131? 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