{"id":149,"date":"2014-11-28T10:59:50","date_gmt":"2014-11-28T08:59:50","guid":{"rendered":"http:\/\/markahikayecisi.com\/?p=149"},"modified":"2018-04-06T11:17:13","modified_gmt":"2018-04-06T09:17:13","slug":"kahveyi-lvmh-in-elinden-tatmak","status":"publish","type":"post","link":"https:\/\/markahikayecisi.com\/?p=149","title":{"rendered":"Kahveyi LVMH\u2019 in Elinden Tatmak"},"content":{"rendered":"

Milano\u2019daysan\u0131z, Via Montenapoleone \u00fczerine biran \u00f6nce kendinizi atmak kadar, al\u0131\u015fveri\u015f aras\u0131nda Cova\u2019da verilecek kahve molas\u0131n\u0131n da sizi heyecanland\u0131raca\u011f\u0131na eminim. Zira Cova kom\u015fuluk yapt\u0131\u011f\u0131 d\u00fcnya markalar\u0131yla ayn\u0131 k\u0131vamda k\u00f6kl\u00fc, l\u00fcks ve \u00fcnl\u00fc. Bu pastane bir aile i\u015fletmesi. 1817 y\u0131l\u0131nda a\u00e7\u0131lm\u0131\u015f. ikinci d\u00fcnya sava\u015f\u0131 sonras\u0131nda Via Montenapoleone\u2019deki k\u00f6\u015fe d\u00fckkana ta\u015f\u0131nm\u0131\u015f. Ve bence \u015fu anda cadde \u00fczerindeki en iyi lokasyon onda!\"coffee_cova\"<\/a><\/p>\n

Al\u0131\u015fveri\u015f tutkunlar\u0131n\u0131n u\u011frak yeri olan Cova\u2019n\u0131n \u00e7o\u011funluk hissesi, ge\u00e7ti\u011fimiz aylarda 70\u2019in \u00fczerinde l\u00fcks t\u00fcketim markas\u0131n\u0131 kanatlar\u0131 alt\u0131nda toplayan LVMH taraf\u0131ndan sat\u0131n al\u0131nd\u0131. Hatta \u00fcnl\u00fc pastaneyi Faccioli ailesinden almak i\u00e7in Prada ve LVMH\u2019in \u00e7eki\u015fti\u011fi \u00e7ok konu\u015fuldu… Hong Kong ve Japonya\u2019da \u015fubeleri bulunan Cova\u2019n\u0131n \u015fimdi arkas\u0131na ald\u0131\u011f\u0131 g\u00fc\u00e7le \u00e7ok daha seri b\u00fcy\u00fcyece\u011fi ve marka de\u011ferini katlayaca\u011f\u0131 kesin. Benim i\u00e7in i\u015fin merak uyand\u0131ran k\u0131sm\u0131 ise LVMH\u2019in neden bu tarihi pastaneyi \u0131srarla istedi\u011fi…<\/p>\n

G\u00fcn\u00fcm\u00fczde l\u00fcks\u00fcn tan\u0131m\u0131 h\u0131zla de\u011fi\u015fiyor. Bundan 20 sene \u00f6nce l\u00fcks t\u00fcketim m\u00fc\u015fterisi i\u00e7in \u2018neye sahip oldu\u011fu\u2019 \u00e7ok \u00f6nem ta\u015f\u0131rken, \u015fimdi \u2018nas\u0131l ya\u015fad\u0131\u011f\u0131\u2019 daha k\u0131ymetli. Yani \u2018almak\u2019 yerine \u2018deneyimlek\u2019 \u00f6ne \u00e7\u0131kt\u0131. L\u00fcks t\u00fcketime y\u00f6n veren firmalardan biri olan LVMH ise St.Barts, Maldivler ve Courchevel\u2019de a\u00e7t\u0131\u011f\u0131 oteller ile deneyim trendini \u00e7oktan kucaklam\u0131\u015f durumda. Cova\u2019y\u0131 markalar\u0131 aras\u0131na katmas\u0131 da onun bu konuyu ne kadar ciddiye ald\u0131\u011f\u0131n\u0131 bir defa daha g\u00f6zler \u00f6n\u00fcne seriyor.<\/p>\n

\"cova-pasticceria-pastane\"<\/a>Cova\u2019n\u0131n al\u0131n\u0131\u015f nedeni LVMH\u2019e gelecek ek ciro hesaplar\u0131yla da ile ilgili de\u011fil. Zira $40milyar\u2019l\u0131k bir holdingin i\u00e7inde Cova\u2019n\u0131n kaplayaca\u011f\u0131 pay olduk\u00e7a ufak olacakt\u0131r. Cova\u2019n\u0131n cazibesi, sundu\u011fu kaliteli hizmet ve \u00e7ekti\u011fi m\u00fc\u015fteri kitlesinde sakl\u0131… \u00c7\u00fcnk\u00fc LVMH m\u00fc\u015fterilerinin l\u00fcks\u00fc sadece al\u0131\u015fveri\u015f ettikleri ortamlarda de\u011fil, onu tamamlayan d\u0131\u015f alanlarda da deneyimlemesini arzuluyor. Yani Montenapoleone \u00fczerindeki Bvlgari ma\u011fazas\u0131ndan \u00e7\u0131km\u0131\u015f bir m\u00fc\u015fterinin i\u00e7ti\u011fi kahvenin de ayn\u0131 kalite standartlar\u0131nda olmas\u0131 gerekti\u011fine inan\u0131yor. Burada ama\u00e7 l\u00fcks m\u00fc\u015fterisinin hayat\u0131na olabildi\u011fince \u00e7ok noktada dokunmak….<\/p>\n

Ayr\u0131ca, LVMH, farkl\u0131 sekt\u00f6rlerden markalar\u0131 kendi b\u00fcnyesine katarken, markalar\u0131n kimliklerini b\u00fct\u00fcn\u00fcyle koruyor. \u00d6rne\u011fin Cova\u2019n\u0131n ne ismi ne de imaj\u0131n\u0131 de\u011fi\u015ftiriyor. Cova\u2019n\u0131n sat\u0131\u015f haberini duymayan birisi me\u015fhur pastanenin el de\u011fi\u015ftirdi\u011fini fark etmez bile… Bu da m\u00fc\u015fterilerin, l\u00fcks t\u00fcketimin farkl\u0131 alanlar\u0131na \u00fcst \u00fcste LVMH ad\u0131n\u0131 duyup markadan s\u0131k\u0131lmalar\u0131na engel oluyor.<\/p>\n

\u015eimdiki planlar aras\u0131nda Cova\u2019n\u0131n bayilikler ile d\u00fcnyan\u0131n farkl\u0131 b\u00f6lgelerine geni\u015flemesi var. \u00dcnl\u00fc pastane giri\u015f yapt\u0131\u011f\u0131 \u015fehirlerde yepyeni l\u00fcks takip\u00e7ilerinin kalbini \u00e7alacak. \u00dcstelik, aceleci m\u00fc\u015fterilerin ellerine ald\u0131klar\u0131 Cova bardaklar\u0131 ile l\u00fcks kahve k\u00fclt\u00fcr\u00fc caddelere ta\u015facak. B\u00f6ylece Cova, l\u00fcks\u00fc g\u00fcnl\u00fck hayata entegre eden \u00f6nc\u00fc markalardan biri olarak an\u0131lacak.<\/p>\n

T\u00fcm bu sebepleri \u00fcst \u00fcste koydu\u011funuzda, sizce de Cova\u2019n\u0131n pe\u015finde ko\u015fmaya de\u011fmez mi?\"cafe-latte-cova-to-go\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Milano\u2019daysan\u0131z, Via Montenapoleone \u00fczerine biran \u00f6nce kendinizi atmak kadar, al\u0131\u015fveri\u015f aras\u0131nda Cova\u2019da verilecek kahve molas\u0131n\u0131n da…<\/p>","protected":false},"author":1,"featured_media":150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[12,882,168],"tags":[56,58,59,55,57],"location":[],"yoast_head":"\nKahveyi LVMH\u2019 in Elinden Tatmak - MarkaHikayecisi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markahikayecisi.com\/?p=149\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kahveyi LVMH\u2019 in Elinden Tatmak - MarkaHikayecisi\" \/>\n<meta property=\"og:description\" content=\"Milano\u2019daysan\u0131z, Via Montenapoleone \u00fczerine biran \u00f6nce kendinizi atmak kadar, al\u0131\u015fveri\u015f aras\u0131nda Cova\u2019da verilecek kahve molas\u0131n\u0131n da...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/markahikayecisi.com\/?p=149\" \/>\n<meta property=\"og:site_name\" content=\"MarkaHikayecisi\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-28T08:59:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-04-06T09:17:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2014\/11\/Cova-Lvmh-milano.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"638\" \/>\n\t<meta property=\"og:image:height\" content=\"382\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Beg\u00fcm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beg\u00fcm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/markahikayecisi.com\/?p=149\",\"url\":\"https:\/\/markahikayecisi.com\/?p=149\",\"name\":\"Kahveyi LVMH\u2019 in Elinden Tatmak - 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