![\"binder-orange\"](\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2016\/01\/binder-orange.jpg\")
<\/a>Markalar bir s\u00fcredir yapt\u0131klar\u0131 ileti\u015fimlerde \u00fcr\u00fcn\u00fcn yan\u0131 s\u0131ra, \u00fcr\u00fcne giden s\u00fcreci de betimler oldu.<\/strong> Yani m\u00fc\u015fteri olarak bizim g\u00f6rd\u00fc\u011f\u00fcm\u00fcz art\u0131k sadece sonu\u00e7tan ibaret de\u011fil. \u00dcr\u00fcn\u00fcn tasar\u0131m ad\u0131m\u0131ndan, \u00fcretim s\u00fcre\u00e7lerine ve hatta reklam\u0131 i\u00e7in ge\u00e7ilen karar a\u015famalar\u0131na kadar her \u015fey hikayele\u015ftirilerek m\u00fc\u015fteriye ula\u015f\u0131yor. Bu y\u00f6ntem \u00f6zellikle moda ve l\u00fcks t\u00fcketim markalar\u0131nca tercih ediliyor. <\/a><\/strong>Dior\u2019a ait bir parf\u00fcm\u00fcn nas\u0131l yarat\u0131ld\u0131\u011f\u0131, Louis Vuitton imzal\u0131 valizin nas\u0131l tasarland\u0131\u011f\u0131, Cartier bir kolyenin ge\u00e7ti\u011fi zanaatkarl\u0131k ad\u0131mlar\u0131 g\u00fcn be g\u00fcn \u00f6n\u00fcm\u00fcze seriliyor. Ve asl\u0131na bakarsan\u0131z markalar\u0131n \u00f6zellikle<\/strong> sosyal medya hesaplar\u0131nda geni\u015f yer bulan s\u00fcre\u00e7 odakl\u0131 payla\u015f\u0131mlar, \u00fcr\u00fcnlerinden daha fazla s\u00fckse yap\u0131yor.<\/strong><\/p>\nGe\u00e7ti\u011fimiz aylarda Louis Vuitton\u2019un \u0130stinyePark ma\u011fazas\u0131nda ger\u00e7ekle\u015ftirilen bir organizasyonda onur konu\u011fu olarak Paris\u2019ten bir zanaatkar\u0131n davet edili\u015fine \u015fahit oldum. Zanaatkar \u00f6n\u00fcne tezgah\u0131n\u0131 kurmu\u015f, b\u00fct\u00fcn alet edevat\u0131n\u0131 \u00e7\u0131karm\u0131\u015f LV Petit Malle \u00e7antay\u0131 t\u00fcm detaylar\u0131 ile elde \u00fcretiyordu. Kalabal\u0131k bu tek ki\u015filik \u2018show\u2019a\u2019 b\u00fct\u00fcn\u00fcyle odaklanm\u0131\u015fken orada asl\u0131nda zanaatkar de\u011fil Louis Vuitton’un marifetleri pazarlan\u0131yordu.<\/p>\n
Say\u0131s\u0131z moda evinin defile ba\u015flamadan \u00f6nce kulisten foto\u011fraflar\u0131 sosyal medyaya \u2018s\u0131zd\u0131rmas\u0131\u2019 da asl\u0131nda ayn\u0131 amaca hizmet eden bir pazarlama takti\u011find L\u00fcks t\u00fcketim markalar\u0131n\u0131n s\u00fcre\u00e7 odakl\u0131l\u0131klar\u0131 tasarlad\u0131klar\u0131 event\u2019lerle s\u0131n\u0131rl\u0131 de\u011fil. \u00d6rne\u011fin yeni \u00e7\u0131kard\u0131klar\u0131 bir \u00fcr\u00fcn\u00fcn tan\u0131t\u0131m\u0131nda da s\u0131kl\u0131kla bu fikre ba\u015fvurur oldular. S\u00fcreci g\u00f6sterebilmek ad\u0131na en s\u0131k kullan\u0131lan y\u00f6ntemlerden biri ise video<\/strong> \u00e7ekimi. T\u0131pk\u0131 a\u015fa\u011f\u0131da izleyece\u011finiz Dior ve Chanel yap\u0131mlar\u0131 gibi… Markalar bu \u015fekilde \u00fcr\u00fcn tan\u0131tmakla kalm\u0131yor. M\u00fczik, efekt ve kurgu nimetlerinden faydalanarak alt sat\u0131ralarda kendi markalar\u0131na da \u00f6vg\u00fcler ya\u011fd\u0131r\u0131yorlar. <\/a>Benzer \u015fekilde eyl\u00fcl ay\u0131nda ger\u00e7ekle\u015fen Christian Louboutin ruj lansman\u0131nda daha rujla tan\u0131\u015fmadan bir\u00e7ok evreden ge\u00e7tik. \u00d6nce Louboutin\u2019in bu \u00fcr\u00fcn i\u00e7in nereden ilham ald\u0131\u011f\u0131n\u0131 betimleyen bir oday\u0131 gezdik. Sonra bir ba\u015fka<\/a> kap\u0131 a\u00e7\u0131ld\u0131; kendimizi Christian\u2019\u0131n \u00e7al\u0131\u015fma odas\u0131nda buluverdik. Masada ruja ait eskizler, minik aletler, kal\u0131plar, ta\u015flar, metaller… Sanki biz de odada onunla birlikte ruja form verdik. Ve nihayet t\u00fcm bu a\u015famalar\u0131 tamamlad\u0131kltan sonra rujun kendisi ile tan\u0131\u015fma f\u0131rsat\u0131n\u0131 elde ettik.<\/p>\n<\/a>en ba\u015fkas\u0131 de\u011fil.<\/strong> Mankenleri bornozlarla g\u00f6rmek, makyaj yap\u0131l\u0131rken izlemek, markan\u0131n g\u00f6zlerden uzak kimli\u011fine \u015fahit olmak hep i\u015fin par\u00e7alar\u0131. Yoksa Victoria\u2019s Secret defilesine haz\u0131rlan\u0131rken sa\u00e7lar\u0131 bigudilerle toplanm\u0131\u015f sabahl\u0131kl\u0131 Adriana Lima\u2019n\u0131n foto\u011fraf\u0131 neden defile esnas\u0131ndaki resimlerden fazla \u2018like\u2019 als\u0131n ki? \u00d6yle de\u011fil mi…<\/p>\n