{"id":139,"date":"2014-11-25T22:53:09","date_gmt":"2014-11-25T20:53:09","guid":{"rendered":"http:\/\/markahikayecisi.com\/?p=139"},"modified":"2015-01-28T21:58:04","modified_gmt":"2015-01-28T19:58:04","slug":"gurung-ve-valli-mac-icin-kollari-sivadi","status":"publish","type":"post","link":"https:\/\/markahikayecisi.com\/?p=139","title":{"rendered":"Gurung ve Valli MAC \u0130\u00e7in Kollar\u0131 S\u0131vad\u0131!"},"content":{"rendered":"

Kad\u0131nlar\u0131n oyuncaklar\u0131n\u0131n kozmetik \u00fcr\u00fcnleri oldu\u011funu d\u00fc\u015f\u00fcn\u00fcr\u00fcm hep. Kozmetik ma\u011fazalar\u0131 da i\u00e7inde kendimizi kaybetti\u011fimiz oyuncak\u00e7\u0131lar… Hele ki girdi\u011fimiz kozmetik ma\u011fazas\u0131na \u2018s\u0131n\u0131rl\u0131 bir s\u00fcre i\u00e7in\u2019 belli \u00fcr\u00fcnler gelmi\u015fse, de\u011fmeyin o al\u0131\u015fveri\u015fin keyfine! Ma\u011fazadan elinizde sadece masum bir rujla \u00e7\u0131ksan\u0131z bile, kendinizi daha iyi hissedece\u011finiz garanti. Belki de i\u00e7erdi\u011fi \u2018anl\u0131k mutluluk etkisi\u2019 sebebiyle, kad\u0131nlar\u0131 hedefleyen marka i\u015fbirliklerinin en renkli olanlar\u0131n\u0131n kozmetik sekt\u00f6r\u00fc i\u00e7in yap\u0131ld\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. MAC ise bu olu\u015fumun \u00f6nc\u00fclerinden biri.\"mac-giambattista-valli-lipstick\"<\/a><\/p>\n

Ge\u00e7ti\u011fimiz senelerde MAC\u2019in bir\u00e7ok farkl\u0131 i\u015fbirli\u011fine \u015fahit olduk. Simpsons, Barbie, Hello Kitty gibi karakterler, Rihanna, Nicki Minaj ve Lady Gaga gibi \u015fark\u0131c\u0131lar, \u00fcnl\u00fc kozmetik markas\u0131 i\u00e7in koleksiyonlar \u00fcretti. \u015eimdi ise, moda tasar\u0131mc\u0131lar\u0131 Prabal Gurung ve Giambattista Valli i\u015fbirlikleriyle kar\u015f\u0131m\u0131zda.<\/p>\n

Prabal Gurung\u2019un tasarlad\u0131\u011f\u0131 kozmetik \u00fcr\u00fcnleri 26 Kas\u0131m\u2019da ma\u011fazalarda yerini al\u0131yor. Gurung\u2019un \u00f6ne \u00e7\u0131kartt\u0131\u011f\u0131 renkler kadar, \u00fcr\u00fcnlerin paketlemesi de g\u00f6r\u00fclmeye de\u011fer. Tasar\u0131m\u0131yla 1920\u2019lere g\u00f6nderme yapan alt\u0131n rengi \u00fcr\u00fcnler tam da y\u0131lba\u015f\u0131n\u0131n \u0131\u015f\u0131lt\u0131l\u0131 ruhuna uygun. Bence her biri ba\u015fl\u0131 ba\u015f\u0131na nefis birer hediye!<\/p>\n

Giambattista Valli\u2019nin haz\u0131rlad\u0131\u011f\u0131 koleksiyon i\u00e7in ise 2015\u2019in bahar\u0131na kadar beklememiz gerekecek. Sadece ruj \u00fczerine \u00e7al\u0131\u015fan sanat\u00e7\u0131n\u0131n kulland\u0131\u011f\u0131 renkler sanki bir bahar buketinden f\u0131\u015fk\u0131rm\u0131\u015f gibi. Bu rujlar\u0131 s\u00fcrmekten \u00f6te, \u00f6pmek isteyebilirsiniz.<\/p>\n

Asl\u0131nda kozmetik pazar\u0131na girmek, moda tasar\u0131mc\u0131lar\u0131 i\u00e7in bilindik bir marka geni\u015fletme y\u00f6ntemi. Tom Ford, Giorgio Armani, Mark Jacobs ve daha bir\u00e7oklar\u0131 kendi kozmetik koleksiyonlar\u0131n\u0131 takip\u00e7ileriyle bulu\u015fturdu. Ancak markay\u0131 bu \u015fekilde geni\u015fletmek, elbette maliyeti \u00e7ok y\u00fcksek olan bir hamle. Giambattista Valli ve Prabal Gurung gibi daha \u2018ni\u015f\u2019 firmalar i\u00e7in, kozmetik d\u00fcnyas\u0131na ilk ad\u0131m\u0131 s\u00fcreli bir ortakl\u0131k denemesiyle atman\u0131n \u00e7ok daha mant\u0131kl\u0131\u00a0oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. Bu i\u015fbirliklerinin sayesinde edinecekleri geribildirim tasar\u0131mc\u0131lar\u0131n\u00a0yol haritas\u0131n\u0131 netle\u015ftirecektir…<\/p>\n

\"prabal-gurung-mac-cosmetics\"Peki sizce her iki firma da neden kendilerine MAC\u2019i ortak se\u00e7ti? \u00a0\u00d6ncelikle MAC\u2019in bu konudaki tecr\u00fcbesi tart\u0131\u015f\u0131lmaz. Giri\u015fti\u011fi i\u015fbirlikleri hep iyi ses getirdi. \u00dcnl\u00fc kozmetik markas\u0131, \u00f6zel \u00fcretim i\u00e7in bir araya geldi\u011fi markalar\u0131 pazarlama ve PR konusunda fazlas\u0131yla destekledi. Bir ba\u015fka neden, MAC\u2019in ula\u015f\u0131labilir fiyatta \u00fcr\u00fcnler satmas\u0131. L\u00fcks t\u00fcketim m\u00fc\u015fterisine hitap eden Gurung ve Valli gibi markalar MAC b\u00fcnyesinde yarat\u0131c\u0131l\u0131klar\u0131n\u0131 \u00f6zg\u00fcrce konu\u015fturup marka kimliklerini tamamen yans\u0131tan kaliteli \u00fcr\u00fcnler tasarl\u0131yorlar. Haz\u0131rlad\u0131klar\u0131 koleksiyonlar, uygun fiyata sat\u0131\u015fa sunuldu\u011fu i\u00e7in geni\u015f m\u00fc\u015fteri kitlelerine ula\u015fabiliyor. Bu da, Prabal Gurung ve Giambattista Valli\u2019nin marka bilinirli\u011fine (brand awareness) k\u00fc\u00e7\u00fcmsenmeyecek bir katk\u0131 yap\u0131yor. D\u00fc\u015f\u00fcnsenize, d\u00fcnyan\u0131n onlarca \u00fclkesinde, y\u00fczlerce \u015fehrinde ma\u011fazas\u0131 olan bir markadan bahsediyoruz. Proje s\u00fcresince bunlar\u0131n her biri, Valli ve Gurung markalar\u0131n\u0131 tan\u0131tacak platformlara d\u00f6n\u00fc\u015f\u00fcyor. Son de\u011finmek istedi\u011fim konu ise belki de en kritik olan\u0131. MAC senelerdir her iki tasar\u0131mc\u0131n\u0131n da defilelerinde tercih etti\u011fi kozmetik markas\u0131. B\u00fct\u00fcn \u015fovlar\u0131nda el ele verdi\u011fi i\u015f orta\u011f\u0131… Gurung ve Valli fanlar\u0131 i\u00e7in, markay\u0131 MAC\u2019e bir kozmetik koleksiyonu haz\u0131rlarken g\u00f6rmek do\u011fal bir ak\u0131\u015f\u0131n sonucu. Di\u011fer bir de\u011fi\u015fle, bu organik bir i\u015fbirli\u011fi.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Kad\u0131nlar\u0131n oyuncaklar\u0131n\u0131n kozmetik \u00fcr\u00fcnleri oldu\u011funu d\u00fc\u015f\u00fcn\u00fcr\u00fcm hep. Kozmetik ma\u011fazalar\u0131 da i\u00e7inde kendimizi kaybetti\u011fimiz oyuncak\u00e7\u0131lar… Hele ki…<\/p>","protected":false},"author":1,"featured_media":140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[12,168],"tags":[51,7,50,53,52],"location":[],"yoast_head":"\nGurung ve Valli MAC \u0130\u00e7in Kollar\u0131 S\u0131vad\u0131! - MarkaHikayecisi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markahikayecisi.com\/?p=139\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gurung ve Valli MAC \u0130\u00e7in Kollar\u0131 S\u0131vad\u0131! - MarkaHikayecisi\" \/>\n<meta property=\"og:description\" content=\"Kad\u0131nlar\u0131n oyuncaklar\u0131n\u0131n kozmetik \u00fcr\u00fcnleri oldu\u011funu d\u00fc\u015f\u00fcn\u00fcr\u00fcm hep. 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