{"id":1354,"date":"2015-11-23T11:34:37","date_gmt":"2015-11-23T09:34:37","guid":{"rendered":"http:\/\/markahikayecisi.com\/?p=1354"},"modified":"2015-11-23T11:34:37","modified_gmt":"2015-11-23T09:34:37","slug":"cayin-yaninda-bi-isirik-moda","status":"publish","type":"post","link":"https:\/\/markahikayecisi.com\/?p=1354","title":{"rendered":"\u00c7ay\u0131n Yan\u0131nda Bi\u2019 Is\u0131r\u0131k Moda"},"content":{"rendered":"

Modan\u0131n bir cazibe unsuru oldu\u011funa \u015f\u00fcphe yok. Bu d\u00fcnyan\u0131n etraf\u0131ndaki dinamik aura\u2019dan, kitleleri kendine \u00e7ekmekteki becerisinden olsa gerek moda kavram\u0131 art\u0131k kendi oyun alan\u0131n\u0131n d\u0131\u015f\u0131ndaki bir\u00e7ok yerde de kar\u015f\u0131m\u0131zda beliriveriyor. Bunun en \u00e7arp\u0131c\u0131 \u00f6rneklerinden bir tanesine ev sahipli\u011fi yapan yer ise Londra\u2019daki Berkeley Hotel\u2019i. Londra Knightsbridge\u2019in \u00f6ne \u00e7\u0131kan otellerinden Berkeley\u2019deki Be\u015f \u00c7ay\u0131 tam bir moda ziyafeti. \u015e\u00f6yle ki; Berkeley misafirlerine \u00e7ay\u0131n yan\u0131nda ikram etti\u011fi tatl\u0131lar\u0131 sezonun \u2018it\u2019 par\u00e7alar\u0131ndan ilham alarak tasarl\u0131yor<\/strong>. Yani siz \u00e7ay\u0131n yan\u0131nda kurabiyelere, eklerlere, bezelere i\u015flenmi\u015f koleksiyonlar\u0131 tad\u0131yorsunuz<\/strong>. Haz\u0131rlad\u0131klar\u0131 tatl\u0131lardan lezzet kadar, renk, tasar\u0131m ve yarat\u0131c\u0131l\u0131k da f\u0131\u015fk\u0131r\u0131yor! 6 ayda bir de\u011fi\u015fen tatl\u0131 koleksiyonuna sahiplik yapan Be\u015f \u00c7ay\u0131 ger\u00e7ekten deneyimlemeye de\u011fer.<\/p>\n

\"Screen<\/a>\u00d6rne\u011fin \u015fimdi Berkeley\u2019e gitseniz g\u00f6rece\u011finiz kurabiyelerden bir tanesi Dolce&Gabbana\u2019n\u0131n ge\u00e7en sene podyuma bebekleri de \u00e7\u0131kard\u0131\u011f\u0131 \u00fcnl\u00fc Via La Mamma koleksiyonundan \u00e7i\u00e7eklerle s\u00fcsl\u00fc bir ayakkab\u0131. Hat\u0131rlarsan\u0131z Dolce&Gabbana\u2019n\u0131n defileye getirdi\u011fi farkl\u0131 yakla\u015f\u0131m da, Akdeniz ruhuna uygun s\u00fcsl\u00fc par\u00e7alar\u0131 da epey konu\u015fulmu\u015ftu. \u015eu anki \u00e7ay saatine dahil olan di\u011fer tasar\u0131mlar aras\u0131nda, Fendi\u2019nin militer g\u00f6r\u00fcn\u00fcml\u00fc k\u0131rm\u0131z\u0131 paltosunu (\u00e7ikolatal\u0131 bisk\u00fcvi format\u0131nda), Simone Rocha\u2019n\u0131n i\u015flemeli beyaz t\u00fcl elbisesini (beyaz vanilya dolgulu ekler format\u0131nda), \"bikini-berkeley-hotel-fivetea\"Valentino\u2019nun z\u0131mba detayl\u0131, renkli, omuzdan as\u0131labilen \u00e7antas\u0131n\u0131 (rengarenk bir kek format\u0131nda) bulmak m\u00fcmk\u00fcn. Bu sayd\u0131klar\u0131m Berkeley\u2019deki Pret-a-Porte, ya a onlar\u0131n deyimiyle Pret-a-PorTEA<\/strong> \u00e7ay\u0131n\u0131n kat\u0131l\u0131mc\u0131 marka ve \u00fcr\u00fcnlerinden sadece bir ka\u00e7\u0131.<\/p>\n

Tahmin edersiniz ki bu okazyona ilgi b\u00fcy\u00fck. Londra\u2019ya yolunuz d\u00fc\u015fer de Pret-a-Porte \u00e7ay saatine kat\u0131lmak isterseniz, mutlaka \u00f6ncesinde randevu al\u0131n. Sunulan her \u015feyin nefis lezzetli olmas\u0131 bir yana, bayanlar\u0131 3\u2019l\u00fc 5\u2019li gruplar halinde Berkeley Hotel\u2019e \u00e7eken esas fakt\u00f6r elbet ki i\u015fin i\u00e7inde modan\u0131n var olmas\u0131. <\/strong>Do\u011frusu benim de ilgimi \u00e7eken i\u015fin tam bu noktas\u0131!<\/p>\n

\"Screen<\/a>Her \u015feyden \u00f6nce Berkeley Hotel\u2019in moday\u0131 i\u015fin i\u00e7ine katarak m\u00fc\u015fterilerine sundu\u011fu \u00e7ay keyfi, onu rakiplerinden keskin bir bi\u00e7imde ayr\u0131\u015ft\u0131rmaya yar\u0131yor<\/strong>. Bu \u2018hizmet\u2019 ile Berkeley, sadece Knightsbridge mahali d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde dahi etrafta konumlanan 100\u2019lerce tea\/coffee house aras\u0131ndan s\u0131yr\u0131labiliyor. D\u00fc\u015f\u00fcnsenize Londra\u2019ya turist olarak gitmi\u015fsiniz, o g\u00fcn kahveye ay\u0131racak sadece 1.5 saatiniz var. Bir\u00e7oklar\u0131 aras\u0131ndan (bu deneyimi ya\u015famak i\u00e7in) kahvenizi Berkeley\u2019de i\u00e7meyi tercih etmez misiniz?<\/p>\n

M\u00fc\u015fteri a\u00e7\u0131s\u0131ndan bak\u0131ld\u0131\u011f\u0131nda ise Berkeley yaratt\u0131\u011f\u0131 tatl\u0131lar ile bizlere neyin en moda oldu\u011funa dair ipu\u00e7lar\u0131 <\/strong>veriyor. Y\u00f6n g\u00f6steriyor… Sonu\u00e7ta \u00e7ay saatine lay\u0131k bulunanlar o sezon tasarlanan binlerce par\u00e7a aras\u0131ndan se\u00e7ilmi\u015f olanlar \u00fcr\u00fcnler. Onlar\u0131 spot \u0131\u015f\u0131klar alt\u0131na koymak \u201cBak\u0131n bu sezonun en dikkat edilesi \u00fcr\u00fcnleri bunlard\u0131r\u201d demek. \u00dcstelik Berkeley\u2019nin kendine y\u00fckledi\u011fi bu moda otoritesi misyonu, otelin imaj\u0131n\u0131 da direk olarak etkiliyor. Otelin imaj\u0131n\u0131 daha \u2018cool\u2019 daha \u2018tarz\u2019 olacak bi\u00e7imde tazeliyor. <\/strong><\/p>\n

Be\u015f \u00c7ay\u0131\u2019na markalar a\u00e7\u0131s\u0131ndan yakla\u015fmak da i\u015fin \u00fc\u00e7\u00fcnc\u00fc bir boyutu. \u00c7\u00fcnk\u00fc Berkeley se\u00e7ti\u011fi \"Jimmy_Choo_berkeley-tea\"<\/a>\u00fcr\u00fcnler arac\u0131l\u0131\u011f\u0131yla asl\u0131nda o \u00fcr\u00fcnle ilintili markan\u0131n reklam\u0131n\u0131 yap\u0131yor<\/strong>. Hem de g\u00f6ze sokmadan usul usul, e\u011flenceli bir yolla. \u0130\u015fte bu pazarlama metodu da g\u00fcn\u00fcm\u00fcz pazarlama d\u00fcnyas\u0131n\u0131n dinamiklerine birebir uyum sa\u011fl\u0131yor. \u201cBranded Content\u201d ismi ile \u00f6ne \u00e7\u0131kan pazarlama takti\u011finde tam da burada oldu\u011fu gibi pazarlamas\u0131 yap\u0131lan \u00fcr\u00fcn bir hikayenin i\u00e7inde m\u00fc\u015fteriyle bulu\u015fturuluyor<\/strong>. Olay \u00fcr\u00fcn\u00fcn de\u011fil o hikayenin etraf\u0131nda d\u00f6n\u00fcyor. Pazarlama bariz bir \u00fcslupla de\u011fil de hissettirmeden yap\u0131l\u0131yor.<\/strong> \u015eimdi d\u00fc\u015f\u00fcn\u00fcn; Pret-a-Porte \u00e7ay\u0131na kat\u0131lan moda severler illa ki Dolce&Gabbana\u2019n\u0131n ayakkab\u0131 kurabiyesinden bir \u0131s\u0131r\u0131k al\u0131rken onunla ilgili bir iki kelime ediyor. Yapmad\u0131 m\u0131? O zaman Fendi paltodan bahsediyor… \u0130lla ki bahsediyor. \u201cDefilesini g\u00f6rd\u00fcn\u00fcz m\u00fc?\u201d diyor, \u201cBen bu paltonun f\u00fcme rengini asl\u0131nda daha \u00e7ok be\u011fenmi\u015ftim\u201d diyor, \u201cAsl\u0131nda b\u00f6yle bir kokteyl elbisesine ihtiyac\u0131m var.\u201d diyor…. Bu \u00e7ay saati insanlar\u0131 moda hakk\u0131nda isteyerek, severek, ilam alarak, bilerek konu\u015fmaya y\u00f6nlendiriyor.<\/strong><\/p>\n

\"Pret-A-Portea<\/a>
Pret-A-Portea at The Berkeley, Autumn\/Winter 2013<\/figcaption><\/figure>\n

Berkeley Hotel\u2019in yaratt\u0131\u011f\u0131 bu deneyim odakl\u0131 konsept otele de, m\u00fc\u015fteriye de, markalara da kazand\u0131r\u0131yor.<\/strong> Koleksiyonun alt\u0131 ayda de\u011fi\u015fmesi ise s\u00fcrpriz fakt\u00f6r\u00fcn\u00fc daimi tutuyor. Ben bu \u00f6rne\u011fin replikalar\u0131n\u0131n k\u0131sa s\u00fcre i\u00e7erisinde belirece\u011fini d\u00fc\u015f\u00fcn\u00fcyorum. (Hat\u0131rlarsan\u0131z yine Londra\u2019da ge\u00e7en moda haftalar\u0131n\u0131n bir tanesinde The May Fair Hotel ile Anya Hindmarch bir araya gelerek otelin Be\u015f \u00c7ay\u0131 i\u00e7in k\u0131sa s\u00fcreli\u011fine bir i\u015fbirli\u011fi yapm\u0131\u015flard\u0131.)<\/a> Hatta T\u00fcrkiye\u2019de bu kadar becerikli \u015fef ve yenili\u011fe a\u00e7\u0131k moda markas\u0131 varken ke\u015fke birileri T\u00fcrkiye\u2019de bu konseptin reprod\u00fcksiyonunu yapsa…<\/strong> Nihayetinde ucu T\u00fcrk tatlar\u0131 ve T\u00fcrk modas\u0131n\u0131n pazarlanmas\u0131na da dokunsa… G\u00fczel olmaz m\u0131?<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Modan\u0131n bir cazibe unsuru oldu\u011funa \u015f\u00fcphe yok. Bu d\u00fcnyan\u0131n etraf\u0131ndaki dinamik aura\u2019dan, kitleleri kendine \u00e7ekmekteki becerisinden…<\/p>","protected":false},"author":1,"featured_media":1356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[65,4,168],"tags":[653,648,649,650,651,652,656,654,253,254,19,68,560,655,8],"location":[],"yoast_head":"\n\u00c7ay\u0131n Yan\u0131nda Bi\u2019 Is\u0131r\u0131k Moda - MarkaHikayecisi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markahikayecisi.com\/?p=1354\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c7ay\u0131n Yan\u0131nda Bi\u2019 Is\u0131r\u0131k Moda - MarkaHikayecisi\" \/>\n<meta property=\"og:description\" content=\"Modan\u0131n bir cazibe unsuru oldu\u011funa \u015f\u00fcphe yok. 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