\u0130lk \u00f6nce Victoria’s Secret ile ba\u015flad\u0131. Sonra Topshop, Next… Ve \u015fimdi de H&M! Hepsi kendi kozmetik markalar\u0131n\u0131 yaratt\u0131. ‘Mass’ moda markalar\u0131n\u0131n neden kozmeti\u011fe y\u00f6neldiklerini bu makalede anlatt\u0131m.<\/p>\n
Makaleden Ufak Bir Al\u0131nt\u0131:<\/p>\n
” ……………….<\/p>\n
Her \u015eeyin Ba\u015f\u0131 Ciro<\/u><\/em><\/p>\n \u00d6ncelikle, \u015firketlerce planlanan her hamlede oldu\u011fu gibi, bu i\u015fin alt\u0131nda da ekonomik nedenler aramak laz\u0131m. Euromonitor\u2019un verdi\u011fi rakamlara g\u00f6re senelik hacmi $465 milyara ula\u015fan kozmetik sekt\u00f6r\u00fcn\u00fcn yar\u0131s\u0131ndan fazlas\u0131n\u0131 t\u00fcm bu \u2018mass\u2019 markalara ait sat\u0131\u015flar olu\u015fturuyor. Ayr\u0131ca kozmetik istikrarl\u0131 b\u00fcy\u00fcme g\u00f6steren bir sekt\u00f6r. \u00dcr\u00fcnlerin al\u0131m h\u0131z\u0131 y\u00fcksek. \u00d6zellikle de makyaj \u00fcr\u00fcnleri s\u00f6z konusu oldu\u011funda… \u00c7\u00fcnk\u00fc sa\u00e7 bak\u0131m ve cilt bak\u0131m \u00fcr\u00fcnlerinin al\u0131m\u0131 genel olarak \u2018repeat buy\u2019 (yeniden al\u0131m)\u2019dan beslenirken makyaj\u0131n dinamikleri farkl\u0131 i\u015fliyor. Makyaj dedi\u011fin moda ile kol kola ilerliyor. T\u0131pk\u0131 modada oldu\u011fu gibi makyajda da sezonluk trendler, \u00f6ne \u00e7\u0131kan renkler, y\u0131ld\u0131z\u0131 parlayan \u00fcr\u00fcnler s\u00f6z konusu. Birka\u00e7 sene \u00f6nce kimselerde ka\u015f kalemi bulunmazken \u015fimdi t\u00fcm bayanlar\u0131n makyaj \u00e7antalar\u0131n\u0131n demirba\u015f\u0131 olmas\u0131 gibi… \u201cBu sezon \u015feftali renkli dudaklar moda\u201d denildi\u011finde herkesin \u015feftali tonunda bir ruj edinmek \u00fczere kendine yak\u0131n buldu\u011fu markaya ko\u015fmas\u0131 gibi… \u0130\u015fte makyajdaki bu h\u0131zl\u0131 devinim \u2018mass\u2019 moda markalar\u0131n\u0131n yap\u0131s\u0131na birebir uyuyor.<\/em><\/p>\n Hayat Tarz\u0131m\u0131z\u0131 Olu\u015fturmak A\u015fk\u0131na<\/u><\/em><\/p>\n Yine de H&M ve Topshop gibi isimlerin bu sekt\u00f6re kucak a\u00e7arken ak\u0131llar\u0131ndaki ilk ger\u00e7ekli\u011fin birer \u201clife-style brand\u201d (hayat tarz\u0131 markas\u0131) olmak arzusu oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. \u015e\u00f6yle ki, bu markalar m\u00fc\u015fteriyi hayat\u0131n\u0131n her alan\u0131nda sar\u0131p sarmalamak istiyor. Ev dekorasyonuna y\u00f6nelmelerinin sebeplerinden biri de tam olarak bu. Yine H&M \u00f6rne\u011finden gidersek, marka bu at\u0131l\u0131m\u0131 ile \u201cg\u00fczel g\u00f6r\u00fcnmek i\u00e7in arad\u0131\u011f\u0131n her \u015fey bende\u201d diye f\u0131s\u0131ld\u0131yorlar m\u00fc\u015fterisine. \u201cBa\u015fka bir ma\u011fazaya girmene gerek yok\u201d. B\u00f6ylece m\u00fc\u015fterinin kalbinde daha sa\u011flam bir mertebeye y\u00fckselip nihayetinde rekabetten s\u0131yr\u0131lmak istiyor. ……………………<\/em>“<\/p>\n","protected":false},"excerpt":{"rendered":" \u0130lk \u00f6nce Victoria’s Secret ile ba\u015flad\u0131. Sonra Topshop, Next… Ve \u015fimdi de H&M! Hepsi kendi kozmetik…<\/p>","protected":false},"author":1,"featured_media":1269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[514],"tags":[114,603,7,19,68,521,8],"location":[],"yoast_head":"\n