{"id":1255,"date":"2015-10-22T16:28:25","date_gmt":"2015-10-22T14:28:25","guid":{"rendered":"http:\/\/markahikayecisi.com\/?p=1255"},"modified":"2015-10-22T16:28:25","modified_gmt":"2015-10-22T14:28:25","slug":"nespressodan-kisisellestirme-atilimi","status":"publish","type":"post","link":"https:\/\/markahikayecisi.com\/?p=1255","title":{"rendered":"Nespresso\u2019dan Ki\u015fiselle\u015ftirme At\u0131l\u0131m\u0131"},"content":{"rendered":"<p>Benim i\u00e7in g\u00fcn kahvemden ilk yudumu almadan ba\u015flamad\u0131\u011f\u0131ndan m\u0131d\u0131r, kahve i\u00e7mek daima g\u00fcn\u00fcn en keyifli anlar\u0131ndan birini olu\u015fturdu\u011fu i\u00e7in mi bilmiyorum, bu i\u00e7ecek ile ilgili t\u00fcm konulara ilgi duyuyorum. Ve <a href=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/10\/IMG_1233.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright size-medium wp-image-1257\" src=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/10\/IMG_1233-300x300.jpg\" alt=\"IMG_1233\" width=\"300\" height=\"300\" srcset=\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/10\/IMG_1233-300x300.jpg 300w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/10\/IMG_1233-150x150.jpg 150w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/10\/IMG_1233-1024x1024.jpg 1024w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/10\/IMG_1233-735x735.jpg 735w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/10\/IMG_1233-430x430.jpg 430w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/10\/IMG_1233-80x80.jpg 80w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/10\/IMG_1233.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>ge\u00e7ti\u011fimiz g\u00fcnlerde evimizde m\u00fcthi\u015f h\u0131zla t\u00fcketilen Nespresso kaps\u00fcllerinin yenilerini almak i\u00e7in Ni\u015fanta\u015f\u0131 ma\u011fazas\u0131na ad\u0131m att\u0131\u011f\u0131mda kahve i\u00e7in yepyeni bir d\u00f6nemin a\u00e7\u0131ld\u0131\u011f\u0131n\u0131 fark ettim.<\/p>\n<p>Nespresso, makinalar\u0131 aras\u0131ndan Pixie modelinde bir ki\u015fiselle\u015ftirme uygulamas\u0131 ba\u015flatm\u0131\u015f. \u015e\u00f6yle ki, makinan\u0131n yan panellerini de\u011fi\u015ftirilebilir bi\u00e7imde kurgulam\u0131\u015flar. <strong>Se\u00e7ece\u011finiz renk ve desendeki paneli Pixie\u2019nize ili\u015ftirip kahve makinan\u0131z\u0131 ki\u015fiselle\u015ftirebiliyorsunuz.<\/strong> Marka bu pazarlama uygulamas\u0131 i\u00e7in 12 farkl\u0131 renk ve dokuda malzeme tasarlam\u0131\u015f. T\u00fcrkiye\u2019de hen\u00fcz hepsi yok. Ben ma\u011fazaya gitti\u011fimde, k\u0131rm\u0131z\u0131, gri, neon sar\u0131, beyaz ve siyah olanlar\u0131n\u0131 g\u00f6rd\u00fcm. Pop tarzda d\u00f6\u015fenmi\u015f bir mutfa\u011fa sahipseniz fosforlu sar\u0131yla giydirilmi\u015f bir Pixie, retro ak\u0131m\u0131ndan ho\u015flan\u0131yorsan\u0131z k\u0131rm\u0131z\u0131lara b\u00fcr\u00fcnm\u00fc\u015f bir Pixie veya bir ofis ortam\u0131n\u0131 zenginle\u015ftirmekse amac\u0131n\u0131z siyah panellerle s\u00fcslenmi\u015f bir Pixie nefis bir se\u00e7im olacakt\u0131r.<\/p>\n<p><strong><a href=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/10\/nespresso-bright-yellow.jpg\"><img decoding=\"async\" class=\"alignleft size-medium wp-image-1258\" src=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/10\/nespresso-bright-yellow-300x300.jpg\" alt=\"nespresso-bright-yellow\" width=\"300\" height=\"300\" srcset=\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/10\/nespresso-bright-yellow-300x300.jpg 300w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/10\/nespresso-bright-yellow-150x150.jpg 150w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/10\/nespresso-bright-yellow-430x430.jpg 430w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/10\/nespresso-bright-yellow-80x80.jpg 80w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/10\/nespresso-bright-yellow.jpg 710w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Burada pazarlama anlam\u0131nda dikkat \u00e7eken nokta ise, moda sekt\u00f6r\u00fcn\u00fc kas\u0131p kavuran ki\u015fiselle\u015ftirme uygulamas\u0131n\u0131n nihayet dekorasyonda da de\u011ferlendirilmi\u015f olmas\u0131<\/strong>. Nespresso\u2019nun yapt\u0131\u011f\u0131 benim dekorasyon alan\u0131nda g\u00f6rd\u00fc\u011f\u00fcm ilk ki\u015fiselle\u015ftirme at\u0131l\u0131m\u0131. Dekorasyon diyorum \u00e7\u00fcnk\u00fc Nespresso \u00fcr\u00fcnlerini \u2018kahve yapmaya yarayan makineler\u2019 tan\u0131m\u0131n\u0131n \u00e7ok daha \u00f6tesine ge\u00e7irmeyi ba\u015farm\u0131\u015f bir marka. <strong>Nespresso makineleri evinizde sergilemekten gurur duyaca\u011f\u0131n\u0131z stat\u00fc objeleri. T\u0131pk\u0131 mutfak sihirbaz\u0131 Kitchenaid veya salonlarda m\u00fccevher gibi parlayan Bose ses sistemleri gibi..<\/strong>. Hatta bana g\u00f6re Nespresso l\u00fcks t\u00fcketim m\u00fc\u015fterisinin kalbine i\u015flemeyi ba\u015farm\u0131\u015f bir <strong>Love Mark<\/strong>. George Clooney ve Penelope Cruz\u2019lu reklamlar\u0131 da bu kahve a\u015fk\u0131na birer katk\u0131 niteli\u011finde. \u0130\u015fte bu nedenle di\u011fer bir\u00e7ok l\u00fcks t\u00fcketim markas\u0131n\u0131n pazarlama planlar\u0131na katt\u0131\u011f\u0131 gibi, Nespresso\u2019nun da ki\u015fiselle\u015ftirme uygulamas\u0131na y\u00f6nelmesi bence markan\u0131n kimli\u011fiyle \u00e7ok entegre bir geli\u015fme.<\/p>\n<p>Ki\u015fiselle\u015ftirme nihayetinde \u00fcr\u00fcn\u00fc kendi stilinize g\u00f6re yo\u011furabilece\u011finiz bir uygulama. Ve <strong>hali haz\u0131rda kalbinizde taht kurmu\u015f olan bir marka size bir de ki\u015fiselle\u015ftirme se\u00e7ene\u011fi sundu\u011funda, ona daha da fazla ba\u011flanmaman\u0131z olas\u0131 de\u011fil<\/strong>. \u00dcstelik <strong>bu uygulama, yeni m\u00fc\u015fteriyi tavlamak kadar ola\u011fan m\u00fc\u015fterileri de repeat buy<\/strong> (yeniden al\u0131m) <strong>i\u00e7in \u00f6zendiren bir pazarlama hamlesi.<\/strong> Evdeki Nespresso makinam t\u0131k demeden p\u0131r\u0131l p\u0131r\u0131l \u00e7al\u0131\u015f\u0131yorken bu uygulamay\u0131 g\u00f6rd\u00fc\u011f\u00fcmde ben bile bir tane Pixie alsam m\u0131 diye d\u00fc\u015f\u00fcnd\u00fcm&#8230; Evdekini ofise g\u00f6t\u00fcr\u00fcr\u00fcm. Fosforlu sar\u0131 ile s\u00fcslenmi\u015f yeni makinam\u0131 gururla mutfa\u011f\u0131ma yerle\u015ftiririm diye ge\u00e7irdim i\u00e7inden. Bakt\u0131k\u00e7a mutlu olurum&#8230;<img decoding=\"async\" class=\"aligncenter size-full wp-image-1260\" src=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/10\/gardrop-pixie-nespresso.jpg\" alt=\"gardrop-pixie-nespresso\" width=\"640\" height=\"360\" srcset=\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/10\/gardrop-pixie-nespresso.jpg 640w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/10\/gardrop-pixie-nespresso-300x169.jpg 300w, https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/10\/gardrop-pixie-nespresso-573x322.jpg 573w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Dekorasyon alan\u0131nda b\u00f6ylesine bir ki\u015fiselle\u015ftirme uygulamas\u0131 ilk yapan\u0131n Nespresso olmas\u0131 ile kesinlikle \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil. 55 \u00fclkede, 400\u2019\u00fcn \u00fczerinde sat\u0131\u015f noktas\u0131yla hizmet veren \u0130svi\u00e7reli marka bug\u00fcnk\u00fc \u015fan\u0131n\u0131 zaten m\u00fcthi\u015f pazarlama altyap\u0131s\u0131na bor\u00e7lu. \u00c7\u00fcnk\u00fc (az \u00f6nce belirtti\u011fim gibi) $4.59 milyar ciroya sahip Nespresso markas\u0131n\u0131 bir l\u00fcks t\u00fcketim \u00fcr\u00fcn\u00fc olarak pazarl\u0131yor. <strong>Bize satt\u0131\u011f\u0131 asl\u0131nda kahve kaps\u00fclleri ile kahve makinas\u0131 de\u011fil. Onlar arac\u0131l\u0131\u011f\u0131yla olu\u015fan \u2018k\u0131sa s\u00fcreli keyif deneyimleri\u2019<\/strong>. Ucuna bir molay\u0131, sevdiklerinizle sohbeti, rahatlamay\u0131 ekledi\u011finiz size ait mutluluk anlar\u0131. \u0130\u015fte bu nedenle Nespresso\u2019nun pazarlama anlam\u0131nda att\u0131\u011f\u0131 di\u011fer ad\u0131mlar da di\u011fer l\u00fcks t\u00fcketim markalar\u0131 ile benze\u015fiyor. T\u0131pk\u0131 d\u00f6nem d\u00f6nem \u00e7\u0131kartt\u0131\u011f\u0131 \u2018limited edition\u2019 aromal\u0131 kaps\u00fcller gibi. Veya kahve keyfine e\u015flik edebilecek fincan, bardak formundaki yan \u00fcr\u00fcnler gibi..<a href=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/10\/gardrop-pixie-nespresso.jpg\"><br \/>\n<\/a><\/p>\n<p>Ve yeniden ki\u015fiselle\u015ftirme uygulamas\u0131na d\u00f6nersek, dekorasyonda g\u00f6rd\u00fc\u011f\u00fcm\u00fcz bu ilk \u00f6rne\u011fin kesinlikle ba\u015fka markalar taraf\u0131ndan benimsenip pazarlama takvimlerine al\u0131naca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. Ayr\u0131ca olay mutlaka kahveyi a\u015f\u0131p ba\u015fka alanlara da s\u0131\u00e7rayacakt\u0131r. Sonu\u00e7ta i\u015fe yarad\u0131\u011f\u0131 kan\u0131tlanm\u0131\u015f bir uygulamadan bahsediyoruz. Ba\u015far\u0131 getirece\u011fi neredeyse garanti olan ki\u015fiselle\u015ftirme i\u00e7in, zahmete girip onu farkl\u0131 kulvarlarda de\u011ferlendirmeye de\u011fmez mi? Kesinlikle de\u011fer!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Benim i\u00e7in g\u00fcn kahvemden ilk yudumu almadan ba\u015flamad\u0131\u011f\u0131ndan m\u0131d\u0131r, kahve i\u00e7mek daima g\u00fcn\u00fcn en keyifli anlar\u0131ndan&#8230;<\/p>","protected":false},"author":1,"featured_media":1256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[60,4,168],"tags":[248,411,62,602,19,600,8,601],"location":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nespresso\u2019dan Ki\u015fiselle\u015ftirme At\u0131l\u0131m\u0131 - MarkaHikayecisi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markahikayecisi.com\/?p=1255\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nespresso\u2019dan Ki\u015fiselle\u015ftirme At\u0131l\u0131m\u0131 - 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