{"id":1243,"date":"2015-10-16T14:06:52","date_gmt":"2015-10-16T12:06:52","guid":{"rendered":"http:\/\/markahikayecisi.com\/?p=1243"},"modified":"2015-10-16T14:06:52","modified_gmt":"2015-10-16T12:06:52","slug":"markahikayecisinin-hikayesi","status":"publish","type":"post","link":"https:\/\/markahikayecisi.com\/?p=1243","title":{"rendered":"MarkaHikayecisi’nin Hikayesi"},"content":{"rendered":"

Ne zamand\u0131r buna yer vermek istiyordum. K\u0131smet, ge\u00e7ti\u011fimiz sene MarkaHikayecisi i\u00e7in ilk defa bir \u015feyler karalamaya ba\u015flad\u0131\u011f\u0131m bug\u00fcneymi\u015f… :)<\/p>\n

Yaz\u0131n MUTLUM\u0130KROP<\/a>‘tan Duygu \u00d6zdemir<\/a> benimle bir r\u00f6portaj yapt\u0131. Kendisine MarkaHikayecisi’nin hikayesini anlatt\u0131m. Duygu sordu ben cevaplad\u0131m. Ve ger\u00e7ekten \u00e7ok keyifli bir sohbet oldu. Duygu’nun \u0131\u015f\u0131l \u0131\u015f\u0131l enerjisi yans\u0131d\u0131 r\u00f6portaj\u0131m\u0131za.<\/p>\n

A\u015fa\u011f\u0131da r\u00f6portaj\u0131 okuyabilirsiniz. Link’i de burada<\/a>. :)<\/p>\n

\u0130yi Haftasonlar\u0131,<\/p>\n

Beg\u00fcm<\/p>\n

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\u0130nsan m\u0131 yolculu\u011fu yarat\u0131r, yolculuk mu insan\u0131? Asl\u0131nda hepimizin bir yolculuk hikayesi var; moda ve l\u00fcks t\u00fcketim markalar\u0131n\u0131n da… L\u00fcks markalar bu yolculuk esnas\u0131nda yeni de\u011ferler ve sat\u0131\u015f stratejileri yaratmak, m\u00fc\u015fteriyi memnun etmek, onlara prestij sa\u011flamak zorundad\u0131rlar.<\/em><\/p>\n

G\u00fcn\u00fcm\u00fczde l\u00fcks t\u00fcketim d\u00fcnyas\u0131nda sadece tasar\u0131m\u0131n ve \u00fcr\u00fcn\u00fcn teknik \u00f6zelliklerinin de\u011fil, m\u00fc\u015fteri ile kurulan duygsal ba\u011f\u0131n ve m\u00fc\u015fteri deneyiminin de \u00f6n plana \u00e7\u0131kt\u0131\u011f\u0131 ciddi bir rekabet ortam\u0131nday\u0131z. Bir \u00fcr\u00fcn\u00fcn l\u00fcks stat\u00fcs\u00fcne eri\u015firken izledi\u011fi yolda g\u00fcncel hikayelerini merak edenler i\u00e7in Beg\u00fcm Egeli Bursal\u0131gil alm\u0131\u015f oldu\u011fu e\u011fitimi de arkas\u0131na alarak MarkaHikayecisi.com<\/a>\u2019da hepsini takip\u00e7ileri ile payla\u015f\u0131yor.<\/em><\/p>\n

Ge\u00e7ti\u011fimiz g\u00fcnlerde bir araya geldik ve uzun uzun konu\u015ftuk. Merak ettiklerimi sordum, gerek kurumsal i\u015f tecr\u00fcbesi ile gerekse Milano\u2019da ald\u0131\u011f\u0131 L\u00fcks T\u00fcketim ve Tasar\u0131m Y\u00f6netimi E\u011fitimi ile ilgili o kadar g\u00fczel bilgiler payla\u015ft\u0131 ki benimle! Sizi keyifli r\u00f6portaj\u0131m\u0131zla ba\u015fba\u015fa b\u0131rak\u0131yorum:<\/em><\/p>\n

\"calisirken\"<\/a>*Beg\u00fcm, ilk olarak seni tan\u0131yabilir miyiz?<\/strong><\/em><\/p>\n

Merhaba, tabi ki… 1982\u2019de \u0130zmir\u2019de do\u011fdum. \u0130zmir Amerikan Lisesi\u2019nin ard\u0131ndan \u00fcniversite i\u00e7in \u0130stanbul\u2019a ta\u015f\u0131nd\u0131m. Ko\u00e7 \u00dcniversitesi \u0130\u015fletme mezunuyum. Ard\u0131ndan Milano Bocconi \u00dcniversitesi\u2019nde Moda, Tasar\u0131m ve L\u00fcks T\u00fcketim Y\u00f6netimi \u00fczerine y\u00fcksek lisans yapt\u0131m. Masterdan sonra geri d\u00f6nd\u00fc\u011f\u00fcm \u0130stanbul\u2019da kurumsal firmalarda, hep pazarlama birimlerinde \u00e7al\u0131\u015ft\u0131m. 7 senelik kurumsal hayat\u0131n ard\u0131ndan ge\u00e7ti\u011fimiz kas\u0131m ay\u0131nda MarkaHikayecisi.com<\/a>\u2019u kurdum. \u015eu anda ayr\u0131ca Bocconi \u00dcniversitesi i\u00e7in freelance i\u015f yap\u0131yorum.<\/em><\/p>\n

*”MarkaHikayecisi\u201d nas\u0131l ortaya \u00e7\u0131kt\u0131? Onun hikayesi nedir?<\/strong><\/em><\/p>\n

MarkaHikayecisi asl\u0131nda benim ilgi alan\u0131m\u0131n, e\u011fitimli oldu\u011fum konunun, severek takip etti\u011fim sekt\u00f6r\u00fcn kelimelerimle bulu\u015fmas\u0131. Yaz\u0131 yazmak hep hayat\u0131m\u0131n \u00f6nemli bir par\u00e7as\u0131 oldu. Ben yazarak anlatmay\u0131 severim; kalemle ka\u011f\u0131tla kendimi daha net ifade etti\u011fimi d\u00fc\u015f\u00fcn\u00fcr\u00fcm hep. \u00c7al\u0131\u015fmaya al\u0131\u015fk\u0131n olunca insan hep o tempoyu ar\u0131yormu\u015f… K\u0131z\u0131m\u0131n do\u011fumunun ard\u0131ndan kurumsal \u00e7al\u0131\u015fma hayat\u0131ndan ayr\u0131ld\u0131m. Ancak bir \u015feyler ortaya koymak arzusu her zaman devam etti. Ben de kendime g\u00f6re bir i\u015f temposu belirleyip sevdi\u011fim ve e\u011fitimli oldu\u011fum konuda yazmaya ba\u015flad\u0131m. MarkaHikayecisi\u2019nde moda ve l\u00fcks t\u00fcketim sekt\u00f6r\u00fcn\u00fcn \u2018arka bah\u00e7esi\u2019 \u00fczerine yaz\u0131yorum. Bu sekt\u00f6rlere farkl\u0131 bir a\u00e7\u0131dan yakla\u015f\u0131p dinamiklerini anlatmaya, bu alanda y\u00fckselen trendleri aktarmaya, firmalar\u0131n att\u0131\u011f\u0131 ad\u0131mlar\u0131n ard\u0131ndaki sebepleri a\u00e7\u0131klamaya \u00e7al\u0131\u015f\u0131yorum. Kim bilir belki i\u015fletme e\u011fitimi ald\u0131\u011f\u0131m i\u00e7in bu sekt\u00f6rlere de o \u015fekilde yakla\u015fmak beni heyecanland\u0131r\u0131yor. MarkaHikayecisi \u00e7ok keyifle y\u00fcr\u00fctt\u00fc\u011f\u00fcm bir proje. \u015eimdilerde, l\u00fcks t\u00fcketim ve moda \u00fczerine derlenen dergilere makale verip d\u0131\u015far\u0131dan katk\u0131 yap\u0131yorum.<\/em><\/p>\n

*MarkaHikayecisi.com<\/a>‘u ve Instagram’da @markahikayecisi<\/a>‘ni inceledim. L\u00fcks markalara y\u00f6nelik o kadar \u00e7ok bilmedi\u011fim hikayeler var ki; hepsini b\u00fcy\u00fck bir merak ve heyecanla okudum. \u00dcniversitelerde pazarlama derslerine konu olacak cinsten hepsi! Markalar\u0131n pazarlama stratejilerinden bahsetmi\u015fsin. Ne okuyorsun, bu bilgileri nereden takip ediyorsun?<\/strong><\/em><\/p>\n

\u00d6ncelikle te\u015fekk\u00fcr ederim. Bilgilerin bir k\u0131sm\u0131 e\u011fitimim sebebiyle edindi\u011fim birikimden geliyor. Di\u011fer k\u0131sma ise, \u00f6zellikle yabanc\u0131 kaynaklardan takip etti\u011fim haberlerin yorumlanmas\u0131yla ula\u015f\u0131yorum. Genellikle \u00e7\u0131k\u0131\u015f noktam bir markan\u0131n att\u0131\u011f\u0131 ad\u0131m oluyor. Ben bu ad\u0131m\u0131n nedenini, ni\u00e7inini sorgulamaktan ho\u015flan\u0131yorum. L\u00fcks t\u00fcketim de moda da dinamikleri h\u0131zla de\u011fi\u015fen sekt\u00f6rler. Bu sebeple bir \u00e7ok bilgiyi art arda ekleyerek trend analizleri yapmaktan da keyif al\u0131yorum.<\/em><\/p>\n

*L\u00fcks marka nedir? En pahal\u0131 olan m\u0131?\"main-image-diorandi\"<\/a><\/strong><\/em><\/p>\n

L\u00fcks marka her \u015feyden \u00f6nce, \u00fczerinde m\u00fcthi\u015f emek harcanm\u0131\u015f markad\u0131r. Kalite l\u00fcks\u00fcn olmazsa olmaz\u0131. Kaliteli malzeme, kaliteli el i\u015f\u00e7ili\u011fi, kaliteli tasar\u0131m, kaliteli ileti\u015fim… L\u00fcks\u00fc pahal\u0131 yapan da asl\u0131nda ard\u0131ndaki emek ve kalitedir. Yoksa pahal\u0131 olan her zaman l\u00fcks anlam\u0131na gelmez. L\u00fcks kavram\u0131 ki\u015fiden ki\u015fiye farkl\u0131la\u015fabilir. L\u00fcks kolay elde edilemeyende gizlidir. Mesela bana g\u00f6re l\u00fcks\u00fc \u2018ald\u0131klar\u0131m\u2019 de\u011fil \u2018deneyimlediklerim\u2019 olu\u015fturur.<\/em><\/p>\n

*Marka tak\u0131nt\u0131s\u0131 olan biri misin?<\/strong><\/em><\/p>\n

Hay\u0131r, hi\u00e7 bir zaman olmad\u0131m. G\u00fcn\u00fcm\u00fczde markan\u0131n ki\u015filerin kendini ifade etmesi i\u00e7in bir \u2018ara\u00e7\u2019 oldu\u011fu ger\u00e7ek. Ancak bu denklemin i\u00e7erisinde \u00e7\u0131k\u0131\u015f noktam\u0131z\u0131n \u2018kendini ifade etmek\u2019 olmas\u0131 gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyorum. Yani ki\u015fi kendini iyi, rahat, g\u00fczel hissedecek, mutluluk verecek \u00fcr\u00fcnleri bulup onlar\u0131 almal\u0131. Hangi markaya ait olduklar\u0131na tak\u0131lmadan…<\/em><\/p>\n

*\u00dclkeler nas\u0131l bir ekonomik \u00e7\u0131kmaz i\u00e7inde olursa olsunlar, ekonomileri ne kadar \"house-of-sillage-love-is-in-the-air-perfume\"<\/a>daralsa bile yine de l\u00fcks t\u00fcketim pazar\u0131 \u00f6lm\u00fcyor hatta son y\u0131llarda bu pazar b\u00fcy\u00fcyerek yeni l\u00fcks markalar\u0131 da i\u00e7ine dahil ediyor. Yeni marka hikayeleri \u00e7\u0131k\u0131yor ortaya. Neden t\u00fcm d\u00fcnyada l\u00fcks t\u00fcketim bu kadar y\u00fcksek?<\/strong><\/em><\/p>\n

Bu \u00e7ok do\u011fru bir saptama. 2011 senesinde Boston Consulting Group, d\u00fcnya l\u00fcks t\u00fcketim pazar\u0131n\u0131n toplam cirosunu $1.4 trilyon olarak a\u00e7\u0131klad\u0131. Bu T\u00fcrkiye gayri safi milli has\u0131las\u0131n\u0131n yakla\u015f\u0131k iki kat\u0131 kadar bir b\u00fcy\u00fckl\u00fck demek. \u00dcstelik, pazar s\u00fcratle b\u00fcy\u00fcmeye de devam ediyor. ECCIA\u2019in (European Cultural and Creative Industries Alliance) ge\u00e7ti\u011fimiz aylarda yay\u0131mlad\u0131\u011f\u0131 bir ba\u015fka rapor, Avrupa\u2019da l\u00fcks t\u00fcketim sekt\u00f6r\u00fcn\u00fcn 2010-2013 seneleri aras\u0131nda %28 b\u00fcy\u00fcme kaydetti\u011fini ortaya koydu. Bireysel olarak b\u00fcy\u00fcme i\u00e7in onca \u00e7aba harcayan Avrupa devletleri i\u00e7in bu muhte\u015fem bir haber olsa gerek. K\u00fcm\u00fclatif olarak Avrupa\u2019daki t\u00fcm \u00fclkelerin l\u00fcks t\u00fcketim cirosu topland\u0131\u011f\u0131nda elde edilen rakam Avrupa\u2019n\u0131n 7., d\u00fcnyan\u0131n ise 20. b\u00fcy\u00fck ekonomisini olu\u015fturacak b\u00fcy\u00fckl\u00fckte.<\/em><\/p>\n

Her ne kadar ekonomik krizler, i\u015fsizlik ve enflasyon d\u00fcnyan\u0131n bir\u00e7ok ekonomisini olumsuz etkilemeye devam etse de, l\u00fcks t\u00fcketim pazar\u0131 hi\u00e7bir zaman daralmayacak. \u00c7\u00fcnk\u00fc, her \u00fclkede fakirle\u015fenlere k\u0131yasla mutlaka zenginle\u015fen bir kesim de var olacak. Eline eskiye g\u00f6re daha \u00e7ok para ge\u00e7en her ki\u015fi, daha iyi yemek, daha kaliteli gezmek ve daha g\u00fczel giyinmek isteyecek. L\u00fcks t\u00fcketim pazar\u0131, m\u00fc\u015fteri kitlesi ba\u015fkala\u015fsa da, istikrarl\u0131 \u015fekilde b\u00fcy\u00fcmeye devam edecek.<\/em><\/p>\n

\"longchamp_luxury_pukakaka\"<\/a>*Son zamanlarda pazarlama trendlerine bakt\u0131\u011f\u0131m\u0131zda markalar\u0131n ki\u015fiselle\u015ftirme \u00fczerine projeler geli\u015ftirdi\u011fini g\u00f6r\u00fcyoruz. Hatta l\u00fcks markalarda bile bu gibi benzer uygulamalar yap\u0131lmakta. Longchamp\u2019\u0131n ger\u00e7ekle\u015ftirdi\u011fi buna bir \u00f6rnek olabilir. Bu gibi projelerin markaya ne gibi faydalar\u0131 oluyor?\u00a0<\/strong><\/em><\/p>\n

Ki\u015fiselle\u015ftirme t\u00fcketiciyi tasar\u0131mc\u0131 koltu\u011funa oturtan bir uygulama. Size hayal g\u00fcc\u00fcn\u00fc kullanma, be\u011fendi\u011finiz \u00fcr\u00fcne tam da istedi\u011finiz bi\u00e7imde sahip olmaya imkan veriyor. Bu sebeple hem markan\u0131n m\u00fcdavimlerini hem de markaya daha \u00f6nce yakla\u015fmam\u0131\u015f m\u00fc\u015fteriyi etkilemeyi ba\u015far\u0131yor. Ayr\u0131ca, g\u00fcn\u00fcm\u00fcz moda d\u00fcnyas\u0131nda m\u00fc\u015fteri, aktif olarak marka ve \u00fcr\u00fcn pazarlamas\u0131 rol\u00fcn\u00fc de \u00fcstleniyor.\u00a0Ve ki\u015fiselle\u015ftirilmi\u015f bir \u00fcr\u00fcn foto\u011fraf\u0131, ki\u015finin tarz\u0131n\u0131 yans\u0131tmas\u0131 sebebiyle, sosyal medyada en \u00e7ok payla\u015f\u0131lmak istenen kareler aras\u0131nda yerini al\u0131yor. Bir marka i\u00e7in bundan daha g\u00fczel ve ekonomik bir ileti\u015fim y\u00f6ntemi olabilir mi?! M\u00fc\u015fterileriniz sizin i\u00e7in, sizin \u00fcr\u00fcn ve markan\u0131z\u0131n reklam\u0131n\u0131 yap\u0131yor! Dolay\u0131s\u0131yla hem sat\u0131\u015f hem de reklam sebepleri d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, ki\u015fiselle\u015ftirme s\u0131kl\u0131kla tercih edilen bir y\u00f6ntem.<\/em><\/p>\n

*Daha sonraki projelerimizde senin yazd\u0131\u011f\u0131n makaleler \u00fczerinden markalar\u0131n \"Balmain-HM\"<\/a>pazarlama stratejilerini de\u011ferlendirece\u011fiz fakat \u015fimdilik sana sormak istiyorum marka i\u015fbirlikleri hakk\u0131nda ne d\u00fc\u015f\u00fcn\u00fcyorsun? Bunu en fazla moda d\u00fcnyas\u0131nda\u00a0g\u00f6r\u00fcyoruz. \u00c7ok \u00fcnl\u00fc mankenlerin giyim markalar\u0131na kaps\u00fcl koleksiyonlar tasarlamalar\u0131 gibi…<\/strong><\/em><\/p>\n

Moda d\u00fcnyas\u0131 marka i\u015fbirlikleri ile Karl Lagerfeld\u2019in 2004 senesinde H&M i\u00e7in haz\u0131rlad\u0131\u011f\u0131 koleksiyon sayesinde tan\u0131\u015ft\u0131. Ve o g\u00fcnden sonra marka i\u015fbirlikleri \u00e7\u0131\u011f gibi b\u00fcy\u00fcd\u00fc. Her \u015feyden \u00f6nce, her iki taraf da\u00a01+1>2\u00a0mant\u0131\u011f\u0131 ile yola \u00e7\u0131k\u0131yor. \u00c7\u00fcnk\u00fc beraber olu\u015fturduklar\u0131 d\u00f6nemsel pazarlama, PR ve sat\u0131\u015f etkisi tek tek ba\u015fard\u0131klar\u0131n\u0131n ilerisinde. G\u00fc\u00e7ler birle\u015fince, markalar birbirlerinin \u2018eksik\u2019 olan noktalar\u0131n\u0131 dolduruyorlar. B\u00f6ylece her iki taraf i\u015fbirli\u011finden kendine \u00f6zel bir fayda sa\u011flam\u0131\u015f da oluyor. Yani bu bir Kazan-Kazan ili\u015fkisi. Tasar\u0131mc\u0131n\u0131n bu i\u015fbirli\u011fine soyunmas\u0131n\u0131n ard\u0131ndaki en b\u00fcy\u00fck sebep, elbet ki daha geni\u015f kitlelere ula\u015fabilmek.\u00a0\u0130\u015fe ev sahibi markan\u0131n penceresinden bakt\u0131\u011f\u0131mda ise, bu tip i\u015fbirliklerinin sat\u0131\u015f\u0131 tetikledi\u011fi kadar,\u00a0marka alg\u0131s\u0131na da pozitif katk\u0131 yapt\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum.\u00a0Yani hem binlerce m\u00fc\u015fteri Karl Lagerfeld imzal\u0131 bir elbiseye H&M sayesinde sahip oluyor hem de, H&M m\u00fc\u015fterisine \u201csana Karl Lagerfeld\u2019i getirdim\u201d diyebiliyor.<\/em><\/p>\n

\u0130\u015fbirliklerinde, iki taraf bir araya geldi\u011finde ortaya \u00e7\u0131kan sonucun ba\u015far\u0131l\u0131 olmas\u0131 i\u00e7in ise tek bir re\u00e7ete yok. Ancak, iki markan\u0131n bir ortak paydada bulu\u015fuyor olmas\u0131 \u00f6nemli. Moda kavram\u0131n\u0131n \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131, tasar\u0131ma \u00f6nem veren veya l\u00fcks t\u00fcketim m\u00fc\u015fterisine konu\u015fan markalar olmak gibi\u2026 Bir di\u011fer \u00f6nemli nokta da, s\u00f6z konusu tasar\u0131mc\u0131n\u0131n ev sahibi markay\u0131 \u00e7ok iyi \u00f6z\u00fcmsemi\u015f olmas\u0131. Sonu\u00e7ta ortaya \u00e7\u0131kan \u00fcr\u00fcnler ev sahibi markan\u0131n etiketi ile sat\u0131\u015fa sunuluyor.<\/em><\/p>\n

*T\u00fcrkiye\u2019deki l\u00fcks t\u00fcketim \u00fczerine d\u00fc\u015f\u00fcncelerin neler?<\/strong><\/em><\/p>\n

T\u00fcrkiye\u2019deki trend de d\u00fcnya ile paralel ilerliyor. Genel olarak, l\u00fcks t\u00fcketimin y\u00fckselen bir ivme g\u00f6sterdi\u011fini s\u00f6yleyebiliriz. L\u00fcks t\u00fcketim pazar\u0131, saat, m\u00fccevher, haz\u0131r giyim, seyahat, parf\u00fcm, kozmetik, aksesuar, deri \u00fcr\u00fcnler, otelcilik, gastronomi, mobilya, ev dekorasyon, otomotiv, yat\u00e7\u0131l\u0131k, \u015farap ve di\u011fer alkoll\u00fc i\u00e7ecekler, sanat, yay\u0131mc\u0131l\u0131k ve antika pazarlar\u0131n\u0131n b\u00fct\u00fcn\u00fcn\u00fc\u00a0kapsayan dev bir \u015femsiye.\u00a0Bunlar tek tek ele al\u0131nd\u0131\u011f\u0131nda, sanat, yay\u0131mc\u0131l\u0131k ve antika gibi alanlardaki geli\u015fimde T\u00fcrkiye d\u00fcnya ortalamas\u0131n\u0131n alt\u0131nda kal\u0131rken, saat, haz\u0131r giyim, aksesuar ve otomotiv gibi alanlarda \u00f6ne \u00e7\u0131k\u0131yor.<\/em><\/p>\n

*Markala\u015fma mimarisinde \u00f6nemli olan markan\u0131n sesi mi yoksa logosu mu?\u00a0<\/strong><\/em><\/p>\n

Markala\u015fma \u00fcr\u00fcn, ma\u011faza ve ileti\u015fimin bir b\u00fct\u00fcn\u00fc. Birini di\u011ferinden ay\u0131ramay\u0131z. Birini di\u011ferinden farkl\u0131 tasarlayamay\u0131z. Bu \u00fc\u00e7 unsur mutlaka birbiri ile senkronize olmal\u0131 ki, marka kimli\u011fi g\u00fc\u00e7l\u00fc bir bi\u00e7imde olu\u015fabilsin. Markan\u0131n sesi de logosu da bu \u00fc\u00e7genin i\u00e7erisinde e\u015fit derecede \u00f6nemli bi\u00e7imde var olmak durumunda.<\/em><\/p>\n

Peter Economides\u2019\u0131n dedi\u011fi gibi\u00a0 \u201cAnlatacak iyi bir hikayeniz yoksa, sunacak g\u00fc\u00e7l\u00fc bir de\u011fer vaadiniz de yoktur.”. Markalar\u0131n hikayesi sadece bir pazarlama arac\u0131ndan ibaret de\u011fildir. Hikayeler i\u015fi ileri s\u00fcr\u00fcp markay\u0131 gelece\u011fe ta\u015f\u0131r pazarlama ise bunun sadece yans\u0131mad\u0131r.<\/em><\/p>\n

G\u00f6r\u00fc\u015fmek \u00fczere,<\/em>
\nSevgiler.\"smiley\"<\/em><\/p>\n

Duygu \u00d6zdemir<\/em><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Ne zamand\u0131r buna yer vermek istiyordum. K\u0131smet, ge\u00e7ti\u011fimiz sene MarkaHikayecisi i\u00e7in ilk defa bir \u015feyler karalamaya…<\/p>","protected":false},"author":1,"featured_media":1245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[514],"tags":[592,403,591,593],"location":[],"yoast_head":"\nMarkaHikayecisi'nin Hikayesi - MarkaHikayecisi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markahikayecisi.com\/?p=1243\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MarkaHikayecisi'nin Hikayesi - MarkaHikayecisi\" \/>\n<meta property=\"og:description\" content=\"Ne zamand\u0131r buna yer vermek istiyordum. 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