{"id":1230,"date":"2015-10-13T14:44:47","date_gmt":"2015-10-13T12:44:47","guid":{"rendered":"http:\/\/markahikayecisi.com\/?p=1230"},"modified":"2015-10-13T14:44:47","modified_gmt":"2015-10-13T12:44:47","slug":"neden-hadise-for-twist","status":"publish","type":"post","link":"https:\/\/markahikayecisi.com\/?p=1230","title":{"rendered":"Neden \u201cHadise For Twist\u201d?"},"content":{"rendered":"

\u0130\u015fbirli\u011fi a\u00e7\u0131kland\u0131\u011f\u0131ndan beri bombard\u0131man gibi ileti\u015fimi devam ediyor. Bence harika bir i\u015f \u00e7\u0131kartt\u0131lar. Twist ile Hadise<\/a>\u2019nin g\u00fc\u00e7lerini birle\u015ftirdi\u011fini, Hadise\u2019nin bu marka i\u00e7in bir kaps\u00fcl koleksiyon haz\u0131rlad\u0131\u011f\u0131n\u0131 duymayan moda takip\u00e7isi kalmad\u0131. Bu i\u015fbirli\u011finin cirosal anlamda ne kadar ba\u015far\u0131 getirece\u011fini elbet ekim ve kas\u0131m aylar\u0131 g\u00f6sterecek. Benim anlatmak istedi\u011fim ise Twist\u2019in neden Hadise ile ortak bir projeye imza atmak istedi\u011fi ve Hadise\u2019nin niye bu i\u015fbirli\u011fini kabul etti\u011fi.<\/p>\n

Ge\u00e7ti\u011fimiz aylarda markalar\u0131n neden tasar\u0131mc\u0131lar ile d\u00f6nemsel i\u015fbirliklerine soyunduklar\u0131n\u0131 kaleme alm\u0131\u015ft\u0131m<\/a>. Hat\u0131rl\u0131yor olabilirsiniz… Ancak orada bahsi ge\u00e7en t\u00fcm isimler tasar\u0131mc\u0131yd\u0131. Koton i\u00e7in tasar\u0131m yapan Dilek Hanif veya \u0130pekyol\u2019a bir koleksiyon \u00fcreten Zeynep Tosun gibi… \u015eimdi ise kar\u015f\u0131m\u0131zda as\u0131l mesle\u011fi \u015fark\u0131 s\u00f6ylemek olan bamba\u015fka bir profil var.<\/p>\n

\"twist-hadise1\"<\/a>Twist\u2019in bu i\u015fe soyunmaktaki ana amac\u0131 elbet T\u00fcrkiye\u2019de bir hayli pop\u00fcler olan bu ismi kullanarak dikkatleri markas\u0131na toplamak.<\/strong> Hadise bir tasar\u0131mc\u0131 olmasa da bu \u00fclke halk\u0131 i\u00e7in ikon olmu\u015f isimlerden bir tanesi. Gen\u00e7 kitlenin sevdi\u011fi, sempatik buldu\u011fu, \u2018tarz\u2019 oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc bir sanat\u00e7\u0131… Hadise\u2019nin Twist etiketi alt\u0131nda tasarlayaca\u011f\u0131 koleksiyon da otomatik olarak t\u00fcm bu s\u0131fatlar\u0131 i\u00e7ermi\u015f oluyor.<\/strong> Yani Hadise\u2019nin ki\u015fisel imaj\u0131 b\u00fct\u00fcn\u00fcyle yapt\u0131\u011f\u0131 projenin i\u00e7ine yerle\u015fiyor. Esas farkl\u0131l\u0131\u011f\u0131 yaratan da asl\u0131na bu.<\/p>\n

\u00dcstelik \u2018mass\u2019 bir marka olan Twist ile T\u00fcrk halk\u0131n\u0131n sevdi\u011fi bir isim olan Hadise\u2019nin markan\u0131n ana m\u00fc\u015fteri kitlesini olu\u015fturan gen\u00e7ler nezdinde \u00e7ok g\u00fczel bulu\u015ftu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. Di\u011fer bir deyi\u015fle Hadise\u2019nin gen\u00e7lik f\u0131\u015fk\u0131ran enerjisiyle T\u00fcrk halk\u0131n\u0131 co\u015fturan kimli\u011fi, Twist m\u00fc\u015fterisi ile \u00e7ok g\u00fczel \u00f6rt\u00fc\u015f\u00fcyor<\/strong>.\"hadise-twist2\"<\/p>\n

Ayr\u0131ca Hadise\u2019nin \u00f6zel ya\u015fam\u0131nda tercih etti\u011fi giyim stilinde Twist esinlenmeli par\u00e7alara rastlamak m\u00fcmk\u00fcn. Sanat\u00e7\u0131n\u0131n markan\u0131n ola\u011fan \u00e7izgisine yak\u0131n bir do\u011fal duru\u015f sergilemesi de m\u00fc\u015fterilerin bu \u00f6zel koleksiyonu daha kolay benimsemesine imkan tan\u0131yor.<\/p>\n

Twist\u2019in bu proje \u00f6zelinde yapt\u0131\u011f\u0131 hesaplamalara yeni m\u00fc\u015fteri beklentilerini de katt\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. Bu sonuca varmak g\u00fc\u00e7 de\u011fil. En basit mant\u0131kla, Hadise\u2019nin hayran kitlesinin Twist\u2019inkini kat be kat a\u015ft\u0131\u011f\u0131n\u0131 hat\u0131rlamak yeterli… Yani Hadise bir anlamda yeni m\u00fc\u015fterinin ma\u011faza kap\u0131s\u0131ndan i\u00e7eri girmesi i\u00e7in g\u00f6sterilen havu\u00e7<\/strong> gibi…<\/p>\n

Asl\u0131na bu Twist\u2019in bir sanat\u00e7\u0131 ile olu\u015fturdu\u011fu ilk proje de\u011fil. Markan\u0131n daha \u00f6nce Ajda ile i\u015fbirli\u011fi yapt\u0131\u011f\u0131na da \u015fahit olmu\u015ftuk. Ajda daha \u2018b\u00fcy\u00fck\u2019 bir isim olsa da, ben Twist markas\u0131n\u0131n DNA\u2019s\u0131 ile Hadise\u2019nin daha geni\u015f bir ortak paydada bulu\u015ftu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum.<\/p>\n

\"hadise-twist3\"<\/a>Hadise\u2019nin bu i\u015fbirli\u011fini neden kabul etti\u011fine gelecek olursak… Bu tip projeler \u00fcnl\u00fc ki\u015finin takip\u00e7ileri \u00fczerindeki etkisini per\u00e7inledi\u011fi i\u00e7in \u00f6nemli.<\/strong> Twist sadece Hadise\u2019nin y\u00fcz\u00fcn\u00fc reklamlar\u0131nda kullanmakla yetinebilirdi. Ama bu yolu se\u00e7medi. Yap\u0131lan i\u015fbirli\u011fi Hadise\u2019nin farkl\u0131 bir yan\u0131n\u0131 (tasar\u0131m) \u00f6v\u00fcyor oldu\u011fu i\u00e7in \u00f6nemli.<\/strong> \u00c7\u00fcnk\u00fc Hadise bu i\u015fbirli\u011fi sayesinde m\u00fczi\u011fini ula\u015ft\u0131rd\u0131\u011f\u0131 ki\u015filerle farkl\u0131 bir platformda bulu\u015fuyor. Onlara tarz\u0131n\u0131 da ula\u015ft\u0131rabilir hale geliyor. Bu da hayranlar\u0131 i\u00e7in Hadise\u2019ye bir ad\u0131m daha yak\u0131nla\u015fmak demek…<\/p>\n

Di\u011fer taraftan, kendi dinleyicisi olmayan ki\u015filere Twist arac\u0131l\u0131\u011f\u0131yla ula\u015fabilmek ad\u0131na da bir f\u0131rsat<\/strong> bu Hadise i\u00e7in. Hem reklam, hem bir imaj \u00e7al\u0131\u015fmas\u0131, hem de m\u00fczikle modan\u0131n i\u00e7 i\u00e7e oldu\u011fu bu d\u00fcnyada g\u00fc\u00e7l\u00fc bir oyuncu oldu\u011funun kan\u0131t\u0131.<\/p>\n

Zaten bu i\u015fbirli\u011finde etkin olan dinamikleri d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczde, birebir \u00f6rt\u00fc\u015fen \u00f6rnek \u201cRihanna For Puma\u201d d\u00fcnyay\u0131 kas\u0131p kavuruyorken \u201cHadise for Twist\u201d neden ba\u015far\u0131l\u0131 olmas\u0131n? De\u011fil mi??<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130\u015fbirli\u011fi a\u00e7\u0131kland\u0131\u011f\u0131ndan beri bombard\u0131man gibi ileti\u015fimi devam ediyor. Bence harika bir i\u015f \u00e7\u0131kartt\u0131lar. Twist ile Hadise\u2019nin…<\/p>","protected":false},"author":1,"featured_media":1231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[12,4,168],"tags":[586,588,18,10,19,68,8,587],"location":[],"yoast_head":"\nNeden \u201cHadise For Twist\u201d? - MarkaHikayecisi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markahikayecisi.com\/?p=1230\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neden \u201cHadise For Twist\u201d? - MarkaHikayecisi\" \/>\n<meta property=\"og:description\" content=\"\u0130\u015fbirli\u011fi a\u00e7\u0131kland\u0131\u011f\u0131ndan beri bombard\u0131man gibi ileti\u015fimi devam ediyor. Bence harika bir i\u015f \u00e7\u0131kartt\u0131lar. Twist ile Hadise\u2019nin...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/markahikayecisi.com\/?p=1230\" \/>\n<meta property=\"og:site_name\" content=\"MarkaHikayecisi\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-13T12:44:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/10\/hadise.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"780\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Beg\u00fcm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beg\u00fcm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/markahikayecisi.com\/?p=1230\",\"url\":\"https:\/\/markahikayecisi.com\/?p=1230\",\"name\":\"Neden \u201cHadise For Twist\u201d? - MarkaHikayecisi\",\"isPartOf\":{\"@id\":\"https:\/\/markahikayecisi.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/markahikayecisi.com\/?p=1230#primaryimage\"},\"image\":{\"@id\":\"https:\/\/markahikayecisi.com\/?p=1230#primaryimage\"},\"thumbnailUrl\":\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/10\/hadise.jpg\",\"datePublished\":\"2015-10-13T12:44:47+00:00\",\"dateModified\":\"2015-10-13T12:44:47+00:00\",\"author\":{\"@id\":\"https:\/\/markahikayecisi.com\/#\/schema\/person\/462a36338612b6495090406d61b31cab\"},\"breadcrumb\":{\"@id\":\"https:\/\/markahikayecisi.com\/?p=1230#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/markahikayecisi.com\/?p=1230\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/markahikayecisi.com\/?p=1230#primaryimage\",\"url\":\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/10\/hadise.jpg\",\"contentUrl\":\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/10\/hadise.jpg\",\"width\":780,\"height\":250},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/markahikayecisi.com\/?p=1230#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Anasayfa\",\"item\":\"https:\/\/markahikayecisi.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Neden \u201cHadise For Twist\u201d?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/markahikayecisi.com\/#website\",\"url\":\"https:\/\/markahikayecisi.com\/\",\"name\":\"MarkaHikayecisi\",\"description\":\"Moda, Tasar\u0131m ve L\u00fcks T\u00fcketim Pazarlamas\u0131 \u00dczerine\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/markahikayecisi.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/markahikayecisi.com\/#\/schema\/person\/462a36338612b6495090406d61b31cab\",\"name\":\"Beg\u00fcm\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/markahikayecisi.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/markahikayecisi.com\/wp-content\/litespeed\/avatar\/911f07849d5c11022debbd4a4ae4949f.jpg?ver=1776365896\",\"contentUrl\":\"https:\/\/markahikayecisi.com\/wp-content\/litespeed\/avatar\/911f07849d5c11022debbd4a4ae4949f.jpg?ver=1776365896\",\"caption\":\"Beg\u00fcm\"},\"url\":\"https:\/\/markahikayecisi.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Neden \u201cHadise For Twist\u201d? - MarkaHikayecisi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/markahikayecisi.com\/?p=1230","og_locale":"tr_TR","og_type":"article","og_title":"Neden \u201cHadise For Twist\u201d? - MarkaHikayecisi","og_description":"\u0130\u015fbirli\u011fi a\u00e7\u0131kland\u0131\u011f\u0131ndan beri bombard\u0131man gibi ileti\u015fimi devam ediyor. Bence harika bir i\u015f \u00e7\u0131kartt\u0131lar. Twist ile Hadise\u2019nin...","og_url":"https:\/\/markahikayecisi.com\/?p=1230","og_site_name":"MarkaHikayecisi","article_published_time":"2015-10-13T12:44:47+00:00","og_image":[{"width":780,"height":250,"url":"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/10\/hadise.jpg","type":"image\/jpeg"}],"author":"Beg\u00fcm","twitter_card":"summary_large_image","twitter_misc":{"Yazan:":"Beg\u00fcm","Tahmini okuma s\u00fcresi":"4 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/markahikayecisi.com\/?p=1230","url":"https:\/\/markahikayecisi.com\/?p=1230","name":"Neden \u201cHadise For Twist\u201d? - MarkaHikayecisi","isPartOf":{"@id":"https:\/\/markahikayecisi.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/markahikayecisi.com\/?p=1230#primaryimage"},"image":{"@id":"https:\/\/markahikayecisi.com\/?p=1230#primaryimage"},"thumbnailUrl":"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/10\/hadise.jpg","datePublished":"2015-10-13T12:44:47+00:00","dateModified":"2015-10-13T12:44:47+00:00","author":{"@id":"https:\/\/markahikayecisi.com\/#\/schema\/person\/462a36338612b6495090406d61b31cab"},"breadcrumb":{"@id":"https:\/\/markahikayecisi.com\/?p=1230#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/markahikayecisi.com\/?p=1230"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/markahikayecisi.com\/?p=1230#primaryimage","url":"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/10\/hadise.jpg","contentUrl":"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2015\/10\/hadise.jpg","width":780,"height":250},{"@type":"BreadcrumbList","@id":"https:\/\/markahikayecisi.com\/?p=1230#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Anasayfa","item":"https:\/\/markahikayecisi.com\/"},{"@type":"ListItem","position":2,"name":"Neden \u201cHadise For Twist\u201d?"}]},{"@type":"WebSite","@id":"https:\/\/markahikayecisi.com\/#website","url":"https:\/\/markahikayecisi.com\/","name":"MarkaHikayecisi","description":"Moda, Tasar\u0131m ve L\u00fcks T\u00fcketim Pazarlamas\u0131 \u00dczerine","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/markahikayecisi.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Person","@id":"https:\/\/markahikayecisi.com\/#\/schema\/person\/462a36338612b6495090406d61b31cab","name":"Beg\u00fcm","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/markahikayecisi.com\/#\/schema\/person\/image\/","url":"https:\/\/markahikayecisi.com\/wp-content\/litespeed\/avatar\/911f07849d5c11022debbd4a4ae4949f.jpg?ver=1776365896","contentUrl":"https:\/\/markahikayecisi.com\/wp-content\/litespeed\/avatar\/911f07849d5c11022debbd4a4ae4949f.jpg?ver=1776365896","caption":"Beg\u00fcm"},"url":"https:\/\/markahikayecisi.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=\/wp\/v2\/posts\/1230"}],"collection":[{"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1230"}],"version-history":[{"count":3,"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=\/wp\/v2\/posts\/1230\/revisions"}],"predecessor-version":[{"id":1237,"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=\/wp\/v2\/posts\/1230\/revisions\/1237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=\/wp\/v2\/media\/1231"}],"wp:attachment":[{"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1230"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=%2Fwp%2Fv2%2Flocation&post=1230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}