{"id":117,"date":"2014-11-23T21:06:15","date_gmt":"2014-11-23T19:06:15","guid":{"rendered":"http:\/\/markahikayecisi.com\/?p=117"},"modified":"2015-02-13T13:31:18","modified_gmt":"2015-02-13T11:31:18","slug":"bayan-parfumunun-cok-satanlari-uzerine","status":"publish","type":"post","link":"https:\/\/markahikayecisi.com\/?p=117","title":{"rendered":"Bayan Parf\u00fcm\u00fcn\u00fcn \u2018\u00c7ok Satanlar\u0131\u2019 \u00dczerine"},"content":{"rendered":"

Eminim bir y\u0131lba\u015f\u0131 veya do\u011fumg\u00fcn\u00fcnde, olmad\u0131 Anneler G\u00fcn\u00fc ya da Sevgililer G\u00fcn\u00fc\u2019nde bir parf\u00fcm hediye alm\u0131\u015fs\u0131n\u0131zd\u0131r. Almad\u0131ysan\u0131z da hediye etmi\u015fsinizdir. \u00d6zel g\u00fcnler i\u00e7in en \u00e7ok tercih edilen \u00fcr\u00fcnlerden bir tanesi \u015f\u00fcphesiz parf\u00fcm. Y\u0131lba\u015f\u0131 yakla\u015ft\u0131 diye san\u0131r\u0131m, ben de parf\u00fcmlere merak sard\u0131m.<\/p>\n

Bug\u00fcn piyasadaki parf\u00fcm markalar\u0131n\u0131n \u00e7o\u011fu b\u00fcy\u00fck moda evlerine ait. 1921 y\u0131l\u0131nda Coco Chanel\u2019in efsanevi Chanel No 5 \u2018i yaratmas\u0131yla birlikte parf\u00fcm, moda firmalar\u0131n\u0131n radar\u0131na girdi. \u015eimdi ise y\u00fczlerce moda markas\u0131n\u0131n vazge\u00e7ilmezi. Ben parf\u00fcm\u00fcn bir marka el\u00e7isi oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. T\u00fcketici i\u00e7in, l\u00fcks marka ile tan\u0131\u015fman\u0131n en ekonomik yollar\u0131ndan biri parf\u00fcm al\u0131m\u0131. \u00d6rne\u011fin alaca\u011f\u0131n\u0131z bir \u015fi\u015fe Chanel No 5, size Chanel d\u00fcnyas\u0131n\u0131n kap\u0131lar\u0131n\u0131 ard\u0131na kadar a\u00e7\u0131yor. Size Chanel d\u00fcnyas\u0131na bir aidiyet bileti \u00e7\u0131kart\u0131yor. E\u011fer markayla ili\u015fkiniz zaten varsa, bu ba\u011f\u0131 peki\u015ftiriyor. \u00dcstelik parf\u00fcm \u00e7ok geni\u015f bir kitlelere hitap edebilecek kapasitede bir \u00fcr\u00fcn. Ayn\u0131 parf\u00fcm\u00fc \u00fcniversiteye yeni ba\u015flam\u0131\u015f bir gen\u00e7 k\u0131z da, orta ya\u015fl\u0131 \u00e7al\u0131\u015fan bir bayan da, \u015fehir d\u0131\u015f\u0131nda ya\u015fayan iki \u00e7ocuklu bir anne de tercih edebilir.<\/p>\n

\u0130\u015fte t\u00fcm bu sebepler parf\u00fcm\u00fc markalar i\u00e7in k\u00fc\u00e7\u00fcmsenmeyecek bir gelir kalemi haline getiriyor. Parf\u00fcm pazar\u0131n\u0131 beslemek \u00fczere her sene piyasaya kucak dolusu yeni \u00fcr\u00fcn \u00e7\u0131kart\u0131l\u0131yor. Michael Edwards\u2019\u0131n \u2018Fragrances of the World\u2019 isimli kitab\u0131ndaki bilgiye g\u00f6re 2013 senesinde 1432 yeni parf\u00fcm ile tan\u0131\u015fm\u0131\u015f\u0131z. 2012\u2019ye ait rakam ise 1330. Bu pazar\u0131n seneler i\u00e7indeki pop\u00fclaritesi hakk\u0131nda daha net bir perspektif \u00e7izebilmek ad\u0131na, 2001 y\u0131l\u0131nda piyasaya \u00e7\u0131kan yeni parf\u00fcm adedi 403. Her sene yeni sat\u0131\u015fa sunulan parf\u00fcmlerin \u00e7o\u011funlu\u011fu ise tahmin edece\u011finiz gibi b\u00fcy\u00fck moda evlerine ait \u00fcr\u00fcnler. Peki sizce gitgide \u00e7o\u011falan\u00a0yeni giri\u015flerin oldu\u011fu bir pazarda sat\u0131\u015flar nas\u0131l? Bayan parf\u00fcmleri i\u00e7in yapt\u0131\u011f\u0131m \u2018en \u00e7ok satanlar\u2019 ara\u015ft\u0131rmas\u0131nda a\u015fa\u011f\u0131daki tablo kar\u015f\u0131ma \u00e7\u0131kt\u0131.<\/p>\n

\"ScreenVeriler NPD Group\u2019tan. Avrupa i\u00e7in parf\u00fcm\u00fcn anavatan\u0131 Fransa\u2019y\u0131 baz ald\u0131m. Bir de kar\u015f\u0131la\u015ft\u0131rmak ama\u00e7l\u0131 Amerika\u2019daki verileri inceledim.<\/p>\n

Sonu\u00e7 sizce de \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil mi? Bu kadar yat\u0131r\u0131m ve ara\u015ft\u0131rman\u0131n yap\u0131ld\u0131\u011f\u0131, en yeni pazarlama stratejilerinin olu\u015fturulup m\u00fcthi\u015f yarat\u0131c\u0131 ekiplerin \u00e7al\u0131\u015ft\u0131\u011f\u0131 bir pazarda en \u00e7ok satan \u00fcr\u00fcnlerin \u00e7o\u011funu hala \u2018klasikler\u2019 olu\u015fturuyor.<\/p>\n

Tabi ki parf\u00fcmlerin pazarlanmas\u0131 i\u00e7in olu\u015fturulan dev b\u00fct\u00e7eler bu sat\u0131\u015f rakamlar\u0131n\u0131n da ard\u0131ndaki itici g\u00fc\u00e7. Ancak tablodan hareketle \u015fu sonuca varmak da m\u00fcmk\u00fcn; moda end\u00fcstrisi kadar devinimin y\u00fcksek oldu\u011fu bir pazarda, parf\u00fcm di\u011fer \u00fcr\u00fcnlere k\u0131yasla \u00e7ok daha kal\u0131c\u0131 bir yere sahip. Yani ba\u015far\u0131l\u0131 bir parf\u00fcm, \u2018hit\u2019 bir \u00e7anta veya rujdan \u00e7ok daha uzun s\u00fcreli ya\u015f\u0131yor. \u00dcstelik parf\u00fcmdeki tekrar alma (repeat buy) oran\u0131 da cabas\u0131.<\/p>\n

Ak\u0131lda kalmas\u0131 gereken bir nokta daha var. Belki duymu\u015fsunuzdur; insan beyninde haf\u0131za merkezine en yak\u0131n olan duyu organ\u0131 burun. Bu sebeple s\u00fcrd\u00fc\u011f\u00fcm\u00fcz parf\u00fcm\u00fcn an\u0131lar\u0131m\u0131z ve dolay\u0131s\u0131yla hislerimiz ile kurdu\u011fu ba\u011f olduk\u00e7a kuvvetli. Senelerdir ayn\u0131 parf\u00fcm\u00fc kullanan arkada\u015flar\u0131m var. Art\u0131k o kokuyu kendileriyle \u00f6zde\u015fle\u015ftirmi\u015fler… Ki\u015filerde iyi hat\u0131ralar uyand\u0131ran, s\u00fcr\u00fcld\u00fc\u011f\u00fcnde iyi hissettiren bir parf\u00fcm, h\u0131zl\u0131ca rakiplerinin \u00f6n\u00fcne ge\u00e7iyor. Zamanla yerini sa\u011flamla\u015ft\u0131rarak kal\u0131c\u0131 ve hatta bazen vazge\u00e7ilmez olabiliyor. Biten \u015fi\u015fenin yerine hemen dolusu\u00a0geliyor…<\/p>\n

Siz de bu y\u0131lba\u015f\u0131, al\u0131\u015fveri\u015finizin aras\u0131na parf\u00fcm\u00fc katacaksan\u0131z,\u00a0‘en yeniler’in yan\u0131s\u0131ra ‘en \u00e7ok satanlar’a da bir g\u00f6z at\u0131n derim. Ne de olsa sonu\u00e7ta\u00a0se\u00e7imi yapan,\u00a0kokunun canland\u0131rd\u0131\u011f\u0131 hisleriniz olacak.\"flower-bomb-viktor-rolf\"<\/a>
\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Eminim bir y\u0131lba\u015f\u0131 veya do\u011fumg\u00fcn\u00fcnde, olmad\u0131 Anneler G\u00fcn\u00fc ya da Sevgililer G\u00fcn\u00fc\u2019nde bir parf\u00fcm hediye alm\u0131\u015fs\u0131n\u0131zd\u0131r….<\/p>","protected":false},"author":1,"featured_media":118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[168],"tags":[49,48,47,46],"location":[],"yoast_head":"\nBayan Parf\u00fcm\u00fcn\u00fcn \u2018\u00c7ok Satanlar\u0131\u2019 \u00dczerine - MarkaHikayecisi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markahikayecisi.com\/?p=117\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bayan Parf\u00fcm\u00fcn\u00fcn \u2018\u00c7ok Satanlar\u0131\u2019 \u00dczerine - 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