{"id":1142,"date":"2015-09-18T09:42:19","date_gmt":"2015-09-18T07:42:19","guid":{"rendered":"http:\/\/markahikayecisi.com\/?p=1142"},"modified":"2015-09-18T09:42:19","modified_gmt":"2015-09-18T07:42:19","slug":"originel-9-eylul-2015","status":"publish","type":"post","link":"https:\/\/markahikayecisi.com\/?p=1142","title":{"rendered":"Originel- 9 Eyl\u00fcl 2015"},"content":{"rendered":"

Originel’in bu say\u0131s\u0131nda en sevdi\u011fim markalardan biri olan Marchesa’n\u0131n g\u00fczel haberlerine yer verdim. Elbiselerine bay\u0131ld\u0131\u011f\u0131m\u0131z Marchesa ge\u00e7ti\u011fimiz g\u00fcnlerde \u00fcr\u00fcn gamlar\u0131na ayakkab\u0131y\u0131 da katacaklar\u0131n\u0131 a\u00e7\u0131klad\u0131. 16 Eyl\u00fcl’deki NY Moda Haftas\u0131’nda g\u00f6r\u00fcc\u00fcye \u00e7\u0131kacak koleksiyonu bu yaz\u0131da anlatt\u0131m. Ancak benim esas \u00fczerinde durdu\u011fum Marchesa’n\u0131n neden b\u00f6ylesine bir product extention’a gitmek istedi\u011fiydi….<\/p>\n

Yaz\u0131dan Ufak Bir Al\u0131nt\u0131:<\/p>\n

“………………………… Georgina Chapman ve Keren Craig\u2019in Marchesa markas\u0131n\u0131 bu \u015fekilde geni\u015fletmelerinin alt\u0131nda hem duygusal hem de parasal fakt\u00f6rler var. Sonu\u00e7ta markan\u0131n esas \u00fcr\u00fcn\u00fc gece elbiseleri; ve her gece elbisesi tamamlanmak i\u00e7in bir \u00e7ift ayakkab\u0131ya ihtiya\u00e7 duyuyor. Marchesa seksapeli y\u00fcksek stilettolar\u0131n\u0131 tasarlarken sevenlerine, \u201celbisenizi yine bizim imzam\u0131zla \u00fcretilen bir ayakkab\u0131 ile tamamlay\u0131n\u201d diye sesleniyor. Elbisenin yine ayn\u0131 marka ile kombinlenmesi, \u201ctotal look\u201d (b\u00fct\u00fcn g\u00f6r\u00fcn\u00fcm) olarak adland\u0131r\u0131lan ak\u0131ma markay\u0131 yakla\u015ft\u0131r\u0131rken, mevcut ve potansiyel m\u00fc\u015fterilere de Marchesa\u2019n\u0131n kap\u0131s\u0131ndan girmek i\u00e7in yepyeni bir sebep daha sunuyor. Bu da elbet daha \u00e7ok sat\u0131\u015f ve markan\u0131n ula\u015faca\u011f\u0131 daha kalabal\u0131k bir m\u00fc\u015fteri kitlesi demek.<\/em><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00dcstelik markan\u0131n etki alan\u0131n\u0131 bu \u015fekilde geni\u015fletmek, Marchesa\u2019n\u0131n kendini bir \u201clife-style brand\u201d olarak konumlamas\u0131 a\u00e7\u0131s\u0131ndan da son derece \u00f6nemli. ……………………………”<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Originel’in bu say\u0131s\u0131nda en sevdi\u011fim markalardan biri olan Marchesa’n\u0131n g\u00fczel haberlerine yer verdim. Elbiselerine bay\u0131ld\u0131\u011f\u0131m\u0131z Marchesa…<\/p>","protected":false},"author":1,"featured_media":1143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[514],"tags":[63,165,114,558,10,19,521,8,11,559],"location":[],"yoast_head":"\nOriginel- 9 Eyl\u00fcl 2015 - MarkaHikayecisi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markahikayecisi.com\/?p=1142\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Originel- 9 Eyl\u00fcl 2015 - MarkaHikayecisi\" \/>\n<meta property=\"og:description\" content=\"Originel’in bu say\u0131s\u0131nda en sevdi\u011fim markalardan biri olan Marchesa’n\u0131n g\u00fczel haberlerine yer verdim. 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