{"id":16,"date":"2014-11-03T13:19:58","date_gmt":"2014-11-03T11:19:58","guid":{"rendered":"http:\/\/markahikayecisi.com\/?page_id=16"},"modified":"2015-04-17T14:03:20","modified_gmt":"2015-04-17T12:03:20","slug":"hakkimda-2","status":"publish","type":"page","link":"https:\/\/markahikayecisi.com\/?page_id=16","title":{"rendered":"Hakk\u0131mda"},"content":{"rendered":"

\"begum\"<\/a><\/p>\n

Merhaba,<\/p>\n

1982 senesinde \u0130zmir’de do\u011fdum. \u0130zmir Amerikan Lisesi’nin ard\u0131ndan Ko\u00e7 \u00dcniversitesi’nde i\u015fletme okudum. Tasar\u0131m ve moda pazarlamas\u0131na duydu\u011fum ilgi beni Milano’ya y\u00f6nlendirdi. 2005 senesinde Bocconi \u00dcniversitesi’nde, moda, l\u00fcks t\u00fcketim ve tasar\u0131m y\u00f6netimi \u00fczerine y\u00fcksek lisans yapt\u0131m. Sonra d\u00f6nd\u00fc\u011f\u00fcm \u0130stanbul’da kurumsal hayata ad\u0131m att\u0131m. \u00a0 Beni bu yola \u00e7\u0131karan ve MarkaHikayecisi’ni \u015fekillendiren ise, moda, dizayn ve l\u00fcks t\u00fcketim\u00a0markalar\u0131n\u0131n g\u00fcncel hikayeleri.<\/p>\n

Bu sekt\u00f6rler i\u00e7in kurgulanan\u00a0pazarlama d\u00fcnyas\u0131n\u0131n bug\u00fcn\u00fcne, markalar aras\u0131 yap\u0131lan i\u015fbirlikleri damga vuruyor. \u00a0\u00dcr\u00fcn tasar\u0131m\u0131 hi\u00e7 olmad\u0131\u011f\u0131 kadar spot \u0131\u015f\u0131klar alt\u0131nda.\u00a0Geli\u015fen, duygulara b\u00fcr\u00fcnen, bize her zamankinden \u00e7ok his tatt\u0131ran bu markalar, pazarlama i\u00e7in kendilerine \u00e7izdikleri s\u0131n\u0131rlardan d\u0131\u015far\u0131 ta\u015f\u0131yor.<\/p>\n

Ya\u015fad\u0131\u011f\u0131m\u0131z, l\u00fcks t\u00fcketim pazar\u0131nda marka kimli\u011fi kavram\u0131n\u0131n olgunluk zamanlar\u0131. Kimi marka bizi iyili\u011fe te\u015fvik ediyor, kimi yarat\u0131c\u0131l\u0131\u011f\u0131m\u0131z\u0131 k\u0131\u015fk\u0131rt\u0131yor, baz\u0131lar\u0131 haks\u0131zl\u0131\u011fa kar\u015f\u0131 harekete ge\u00e7irirken, di\u011ferleri bak\u0131\u015f a\u00e7\u0131m\u0131z\u0131 geni\u015fletiyor.<\/p>\n

Burada bana ilham veren marka hikaye ve haberlerine yer verdim. Perakende trendlerini, pazarlama stratejilerini, reklam modellerini inceledim.<\/p>\n

Nedenlerini, nas\u0131llar\u0131n\u0131 kendi g\u00f6z\u00fcmden anlatmak i\u00e7in…<\/p>\n

\u0130yi keyifler,<\/p>\n

Beg\u00fcm Egeli Bursal\u0131gil<\/p>\n

L\u00fcks T\u00fcketim, \u00dcr\u00fcn, Marka ve Pazarlama Dan\u0131\u015fman\u0131<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Merhaba, 1982 senesinde \u0130zmir’de do\u011fdum. \u0130zmir Amerikan Lisesi’nin ard\u0131ndan Ko\u00e7 \u00dcniversitesi’nde i\u015fletme okudum. Tasar\u0131m ve moda…<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[],"tags":[],"yoast_head":"\nHakk\u0131mda - MarkaHikayecisi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markahikayecisi.com\/?page_id=16\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hakk\u0131mda - MarkaHikayecisi\" \/>\n<meta property=\"og:description\" content=\"Merhaba, 1982 senesinde \u0130zmir’de do\u011fdum. \u0130zmir Amerikan Lisesi’nin ard\u0131ndan Ko\u00e7 \u00dcniversitesi’nde i\u015fletme okudum. Tasar\u0131m ve moda...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/markahikayecisi.com\/?page_id=16\" \/>\n<meta property=\"og:site_name\" content=\"MarkaHikayecisi\" \/>\n<meta property=\"article:modified_time\" content=\"2015-04-17T12:03:20+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2014\/10\/begum-300x200.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/markahikayecisi.com\/?page_id=16\",\"url\":\"https:\/\/markahikayecisi.com\/?page_id=16\",\"name\":\"Hakk\u0131mda - MarkaHikayecisi\",\"isPartOf\":{\"@id\":\"https:\/\/markahikayecisi.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/markahikayecisi.com\/?page_id=16#primaryimage\"},\"image\":{\"@id\":\"https:\/\/markahikayecisi.com\/?page_id=16#primaryimage\"},\"thumbnailUrl\":\"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2014\/10\/begum-300x200.jpg\",\"datePublished\":\"2014-11-03T11:19:58+00:00\",\"dateModified\":\"2015-04-17T12:03:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/markahikayecisi.com\/?page_id=16#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/markahikayecisi.com\/?page_id=16\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/markahikayecisi.com\/?page_id=16#primaryimage\",\"url\":\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2014\/10\/begum.jpg\",\"contentUrl\":\"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2014\/10\/begum.jpg\",\"width\":2832,\"height\":1896},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/markahikayecisi.com\/?page_id=16#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Anasayfa\",\"item\":\"https:\/\/markahikayecisi.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hakk\u0131mda\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/markahikayecisi.com\/#website\",\"url\":\"https:\/\/markahikayecisi.com\/\",\"name\":\"MarkaHikayecisi\",\"description\":\"Moda, Tasar\u0131m ve L\u00fcks T\u00fcketim Pazarlamas\u0131 \u00dczerine\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/markahikayecisi.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hakk\u0131mda - MarkaHikayecisi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/markahikayecisi.com\/?page_id=16","og_locale":"tr_TR","og_type":"article","og_title":"Hakk\u0131mda - MarkaHikayecisi","og_description":"Merhaba, 1982 senesinde \u0130zmir’de do\u011fdum. \u0130zmir Amerikan Lisesi’nin ard\u0131ndan Ko\u00e7 \u00dcniversitesi’nde i\u015fletme okudum. Tasar\u0131m ve moda...","og_url":"https:\/\/markahikayecisi.com\/?page_id=16","og_site_name":"MarkaHikayecisi","article_modified_time":"2015-04-17T12:03:20+00:00","og_image":[{"url":"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2014\/10\/begum-300x200.jpg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tahmini okuma s\u00fcresi":"1 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/markahikayecisi.com\/?page_id=16","url":"https:\/\/markahikayecisi.com\/?page_id=16","name":"Hakk\u0131mda - MarkaHikayecisi","isPartOf":{"@id":"https:\/\/markahikayecisi.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/markahikayecisi.com\/?page_id=16#primaryimage"},"image":{"@id":"https:\/\/markahikayecisi.com\/?page_id=16#primaryimage"},"thumbnailUrl":"http:\/\/markahikayecisi.com\/wp-content\/uploads\/2014\/10\/begum-300x200.jpg","datePublished":"2014-11-03T11:19:58+00:00","dateModified":"2015-04-17T12:03:20+00:00","breadcrumb":{"@id":"https:\/\/markahikayecisi.com\/?page_id=16#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/markahikayecisi.com\/?page_id=16"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/markahikayecisi.com\/?page_id=16#primaryimage","url":"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2014\/10\/begum.jpg","contentUrl":"https:\/\/markahikayecisi.com\/wp-content\/uploads\/2014\/10\/begum.jpg","width":2832,"height":1896},{"@type":"BreadcrumbList","@id":"https:\/\/markahikayecisi.com\/?page_id=16#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Anasayfa","item":"https:\/\/markahikayecisi.com\/"},{"@type":"ListItem","position":2,"name":"Hakk\u0131mda"}]},{"@type":"WebSite","@id":"https:\/\/markahikayecisi.com\/#website","url":"https:\/\/markahikayecisi.com\/","name":"MarkaHikayecisi","description":"Moda, Tasar\u0131m ve L\u00fcks T\u00fcketim Pazarlamas\u0131 \u00dczerine","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/markahikayecisi.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"}]}},"_links":{"self":[{"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=\/wp\/v2\/pages\/16"}],"collection":[{"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16"}],"version-history":[{"count":11,"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=\/wp\/v2\/pages\/16\/revisions"}],"predecessor-version":[{"id":772,"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=\/wp\/v2\/pages\/16\/revisions\/772"}],"wp:attachment":[{"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/markahikayecisi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}